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Terry Bell, Real Estate Pro in Santa Rosa, CA

How much response do you get from Agent to Agent Flyers by Email?

Asked by Terry Bell, Santa Rosa, CA Mon Sep 27, 2010

We all get those agent flyers by email these days, and just wondering if you open them and do most of your searching on the MLS or if you find the email flyers helpful. I have some unique listings and trying to decide the best ways to market them.

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9
The response isn't worth the money you pay for them, in my opinion. You can look at statistics to see how many are actually opened and in my area it is around 26%.

Try asking the company you are considering using what the open or "click" rate is on agent to agent flyers, and if they don't keep track find a company that does! For the same fee you would pay, you can do some serious internet marketing that actually brings results.

Good luck!
0 votes Thank Flag Link Tue Sep 28, 2010
Hmmm. . . I suppose this might be a regional thing. My market has different price points and different types of developments and subdivisions. Also, my market area encompasses a large area. Thus, I do not find find email flyers useful.

I use my MLS to find the most up-to-date, accurate, and most appropriate properties to present to my buyers. That way, I can keep track, on a daily basis, of new listings, price changes, etc. by plugging in different search parameters specific to each client. I receive updates daily. I also ask my buyers if they want me to register them with Listing Book (no charge) wherein they have the ability to change their own search parameters to receive daily updates.
0 votes Thank Flag Link Tue Sep 28, 2010
Terry,
I find them EXTREMELY benficial. I only read the ones that:
#1. The subject line must contain the community name. (Copperhead, SFH 3750, $112 SF)
#2. The flyer can not be an attachment but embeded in the email message. I will not open attachments.
#3. Virtual tour link (streaming) is very helpful.
#4. It must be an exceptional listing ($112 SF in Copperhead! I can dream)

IMHO, these guidelines respect the time of the receiving agent They can at a glance determine the relevance to them and their business.

Annette Lawrence
ReMax Realtec Group
Palm Harbor, FL
727. 420. 4041
Web Reference: http://www.mydunedin.com
0 votes Thank Flag Link Tue Sep 28, 2010
I delete them unless they come from a specific agent that I happen to know. However, I am thinking about using them to bring my listings to other markets. I am in a suburb of Houston, Tx. we get a lot of relocating clients being transferred by companies. We are also seeing many transferring here as our job market and housing market is currently one of the best in the country, and very affordable. I am considering sending flyers to other Realtors, looking for referrals and to inform them of our market. For example, sending one of my upscale listings to Realtors that sell upscale properties in other markets, or - more affordable listings to markets that have similar pricing - you would get more house for your money here - possibly
Web Reference: http://www.martamohan.com
0 votes Thank Flag Link Tue Sep 28, 2010
I agree - I receive many, open few. Our own practices confirm what I find in the stats from the company I use -very few "opens". I think with the barrage of email traffic this medium is losing - perhaps has lost - its appeal.

Best,
Jeanne Feenick
Unwavering Commitment to Service
Web Reference: http://www.feenick.com
0 votes Thank Flag Link Tue Sep 28, 2010
Hi Terry, interesting you should ask. I was wondering the same, this morning I found myself deleting several. I would prefer not to get them.

Teresa & Jeff Henderson
CPS
431 4th Street
S.R.
0 votes Thank Flag Link Mon Sep 27, 2010
Terry, I very rarely open those eFlyers. I do my searches on MLS for specific needs.

Sylvia
0 votes Thank Flag Link Mon Sep 27, 2010
Sylvia Barry,…, Real Estate Pro in Novato, CA
MVP'08
Contact
Ditto! I delete every single email, and unsubscribe from future mailings.
0 votes Thank Flag Link Mon Sep 27, 2010
My email inbox gets jammed with those. I can find it on the MLS if I'm looking in that area. I would prefer not to receive them from agents.
0 votes Thank Flag Link Mon Sep 27, 2010
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