Try asking the company you are considering using what the open or "click" rate is on agent to agent flyers, and if they don't keep track find a company that does! For the same fee you would pay, you can do some serious internet marketing that actually brings results.
I use my MLS to find the most up-to-date, accurate, and most appropriate properties to present to my buyers. That way, I can keep track, on a daily basis, of new listings, price changes, etc. by plugging in different search parameters specific to each client. I receive updates daily. I also ask my buyers if they want me to register them with Listing Book (no charge) wherein they have the ability to change their own search parameters to receive daily updates.
I find them EXTREMELY benficial. I only read the ones that:
#1. The subject line must contain the community name. (Copperhead, SFH 3750, $112 SF)
#2. The flyer can not be an attachment but embeded in the email message. I will not open attachments.
#3. Virtual tour link (streaming) is very helpful.
#4. It must be an exceptional listing ($112 SF in Copperhead! I can dream)
IMHO, these guidelines respect the time of the receiving agent They can at a glance determine the relevance to them and their business.
ReMax Realtec Group
Palm Harbor, FL
727. 420. 4041
Unwavering Commitment to Service