As other agents highlighted it is not about the number of websites but the amount of traffic (quality traffic) one can generate consistently to those sites.
If you can generate a consistent high volume traffic to many websites then it is great but it is going to be extremely challenging and costly as driving traffic is almost a part time job (PPC, SEO, Social, Linking...).
At the end it is a number's game, the more quality traffic the more leads and the more converted business.
It all starts with consistent quality (targeted) traffic...
To provide a cost example, with Google PPC we average less than 50 cents per Visitor. With Facebook PPC we average higher around 70 cents. Facebook is more costly but more targeted (from our experience) as we can define more criteria such as Age.
An example of my method is when the citizen receives a mailing for Bank Owned/ HUD homes list with a web address, the citizen, upon arriving at the website, must see great big buttons labeled Bank Owned Homes and HUD Homes. Nothing says 'Act Now' like a big red button! High conversion is the result of not confusing the web site visitor AND providing the informational product of value to which they will respond.
In order to make money you need a product. In order to sell the product you need conversions. To make conversions you need traffic. To grow traffic you need empowering messages being read by citizens seeking results, benefits and solutions to a problem in their housing situation.
A disconnect at any point can result in terrible performance.
Ron, with your insight I can see the agents with you benefit tremendously.
ReMax Realtec Group
Palm Harbor, Fl
A well maintained web site with "GREAT" information and it's set up to be found, is the key to a successful web site, with also belonging to such sites as; TRULIA, Activerain, Zillow, and others along with Solid blogging.
Hope this helps,
Realtor/Broker since 1984
Weichert Realtors 1st Choice
Direct number: 334.546-1410
#1. How are surfers going to find your website? Search results, signs, car wrap, direct mail,etc
#2. User-ability. What do you want the surfer to do when they come to your website? Doesn't this depend on how they were directed to the website?
#3. Validation / vanity sites have a purpose, but are poor conversion tools.
As John pointed out, multiple sites are needed. This is the keystone to a website with a high usability rating.
Keep the answers coming - I am looking for as many ideas as possible...
I have my own website that I maintain myself via point2agent.com ----- I figured early on that should I change agencies, this website stays with me. My email address is also specific to me, and not to the company. I'm glad I did this because I did change companies after 7 years, and didn't miss a beat
However, it is also good to have a site connected to the company --- especially when your company provides the means to put up a site with all the razzle dazzle of the brand.
As far as participating in forums --- the more the better. Not only in terms of blogging as in Active Rain http://activerain.com/ but also participating in questions and answers, just like Trulia and Zillow.
E-pro graduates also participate ina Real Town http://www.realtown.com/blogs--- but this is geared more towards agents helping other agents.
Then if one is a CDPE, or is involved with short sales and foreclosures, CDPE has its own forum http://www.cdpe.com/.
While some ActiveRain people have formed its Short Sale Superstars where we go for help.
The more online resources you can use the better! I use our broker's website, my own website, and then I link in with websites like Trulia, Facebook, Twitter and other online resources - it's one big web! The more you can market yourself and advertise online the healthier your business will be. So the answer is yes, get on and use as many websites as you can!
The Cascade Team
Simply Outrageous Service! Not Outrageous Commissions!