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Jan Milstead, Other/Just Looking in Birmingham, AL

How many agents use more than one website and do you find them beneficial?

Asked by Jan Milstead, Birmingham, AL Sun Oct 24, 2010

re: domain aliases / seperate websites - etc

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Answers

9
Hi Jan,

As other agents highlighted it is not about the number of websites but the amount of traffic (quality traffic) one can generate consistently to those sites.

If you can generate a consistent high volume traffic to many websites then it is great but it is going to be extremely challenging and costly as driving traffic is almost a part time job (PPC, SEO, Social, Linking...).

At the end it is a number's game, the more quality traffic the more leads and the more converted business.
It all starts with consistent quality (targeted) traffic...

To provide a cost example, with Google PPC we average less than 50 cents per Visitor. With Facebook PPC we average higher around 70 cents. Facebook is more costly but more targeted (from our experience) as we can define more criteria such as Age.
0 votes Thank Flag Link Mon Mar 28, 2011
Ron, you are absolutely right! The best websites in the world, that nobody visits or initiates activity, are of little value. Knowing how citizens will find your website is CRUCIAL. There are many methods for steering traffic to one's website. If you don't know what that method is and how it works, chances are, the method doesn't really exist.

An example of my method is when the citizen receives a mailing for Bank Owned/ HUD homes list with a web address, the citizen, upon arriving at the website, must see great big buttons labeled Bank Owned Homes and HUD Homes. Nothing says 'Act Now' like a big red button! High conversion is the result of not confusing the web site visitor AND providing the informational product of value to which they will respond.

In order to make money you need a product. In order to sell the product you need conversions. To make conversions you need traffic. To grow traffic you need empowering messages being read by citizens seeking results, benefits and solutions to a problem in their housing situation.

A disconnect at any point can result in terrible performance.
Ron, with your insight I can see the agents with you benefit tremendously.

Annette Lawrence
ReMax Realtec Group
Palm Harbor, Fl
Web Reference: http://www.MyDunedin.com
0 votes Thank Flag Link Mon Mar 28, 2011
Annette Lawrence and Stephanie Clancy, "The Cascade Team" provided wonderful answers . . . However, anyone can have a Zillion web sites, but if the searcher cannot find them or the sites do not jump out when a search is being conducted . . . "What Good Are They?" Heard the expression, "Less is More?"
A well maintained web site with "GREAT" information and it's set up to be found, is the key to a successful web site, with also belonging to such sites as; TRULIA, Activerain, Zillow, and others along with Solid blogging.

Hope this helps,

Ron Hidalgo
Realtor/Broker since 1984
associated with
Weichert Realtors 1st Choice
Montgomery, Al.
Direct number: 334.546-1410
E-Address: Ron@RonSellsAlabama.Com
Web Reference: http://RonSellsAlabama.Com
0 votes Thank Flag Link Sun Mar 27, 2011
There are really two, possibly three real issues that must be considered when discussing websites.
#1. How are surfers going to find your website? Search results, signs, car wrap, direct mail,etc
#2. User-ability. What do you want the surfer to do when they come to your website? Doesn't this depend on how they were directed to the website?
#3. Validation / vanity sites have a purpose, but are poor conversion tools.

As John pointed out, multiple sites are needed. This is the keystone to a website with a high usability rating.
0 votes Thank Flag Link Mon Oct 25, 2010
I have different websites, but I don't use a lot of domain aliases. You can only optimize a website for so many keywords so it is better to just have separate sites like John is doing. I mean it would be better to have a new construction blog, historic home blog, whatever as separate sites optimized for those kinds of words. When you point your domain to your main website it doesn't give you anything in terms of optimization, so it really just depends on what you have in mind and what your goals are.
0 votes Thank Flag Link Sun Oct 24, 2010
Thanks - so far some very good answers. I participate with all the social media / FB / Twitters - etc. I have my own personal website which is a point2agent site - and am on the companies as well as the one our MLS offers. I was primarily wondering about the different domain aliases - etc. that we hear so much about. I may do well to find a few specialties to place on my site and drive traffic with the different aliases.

Keep the answers coming - I am looking for as many ideas as possible...
0 votes Thank Flag Link Sun Oct 24, 2010
When you say "use more than one website" are you referring to your personal website, or websites in which you participate

I have my own website that I maintain myself via point2agent.com ----- I figured early on that should I change agencies, this website stays with me. My email address is also specific to me, and not to the company. I'm glad I did this because I did change companies after 7 years, and didn't miss a beat

However, it is also good to have a site connected to the company --- especially when your company provides the means to put up a site with all the razzle dazzle of the brand.

As far as participating in forums --- the more the better. Not only in terms of blogging as in Active Rain http://activerain.com/ but also participating in questions and answers, just like Trulia and Zillow.

E-pro graduates also participate ina Real Town http://www.realtown.com/blogs--- but this is geared more towards agents helping other agents.

Then if one is a CDPE, or is involved with short sales and foreclosures, CDPE has its own forum http://www.cdpe.com/.

While some ActiveRain people have formed its Short Sale Superstars where we go for help.
http://shortsalesuperstars.com/
0 votes Thank Flag Link Sun Oct 24, 2010
I'm trying several sites that each highlight a different service we offer: a primary business site that touches on all our services (brokerage, property management, consulting, estate services), plus a ListingBook site and a rental property site (under development). Since estate services are unique, we'll be launching a site for that by the end of the year.
0 votes Thank Flag Link Sun Oct 24, 2010
Jan...

The more online resources you can use the better! I use our broker's website, my own website, and then I link in with websites like Trulia, Facebook, Twitter and other online resources - it's one big web! The more you can market yourself and advertise online the healthier your business will be. So the answer is yes, get on and use as many websites as you can!

Stephanie Clancy
The Cascade Team
Simply Outrageous Service! Not Outrageous Commissions!
0 votes Thank Flag Link Sun Oct 24, 2010
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