If you were offered a cool drink of water from a sneaker recently removed from the foot of a marathon participate, what would be your impression of the cool drink of water?
Your question, regarding seller leads is regarding a website whose entire existence is based on public deception! Do you expect cool refreshing water when the source is misdirection and deception?
Internet leads, by their basic DNA are nothing but vapors to drain the energy and life from those deceived into chasing them. Do you expect to be refreshed by vapors?
If our expectations are correct, knowing you must not drink the sneaker water, and that chasing vapors is really a stupid idea, you will create an effective means to sort the dead bones from the fresh water. If you don't know what I'm talking about, you are not yet properly prepared for 'Trulia Seller Lead' ads.
Your results will ALWAYS be better if you create a VALUE position that sellers in your town will respond to.
If you want seller listings, the best thing you can do is get on the phones and/or start knocking on doors. I've done phone prospecting for four days this week and have found 6 seller leads. I'll find some more tomorrow. In fact, it's rare that I have a day where I DON'T find at least ONE seller lead anymore. The most difficult part is nursing them along now until the people are really ready to list.
When Trulia called me to discuss this new Seller program, my first question was: Is this program designed to generate ONLY solid Sellers leads? The answer was: NO.
If you are a VIP here on Trulia and reside in a large metropolitan area then you know how many hot air leads I receive on a daily basis.
If I get them for free, why would I pay for them?
Boca Raton, FL
That being said, I do have several legitimate leads that I am working through. It is very much hit or miss, but you hold out for that one great "hit".
What I do is check the property ownership (through MLS) before responding, so I can get a sense of whether they are an owner, or a potential buyer. I then tailor my response based on this -
My contract is up in September, and I have not decided whether or not to renew. While I have not actually gotten a listing, I have about 2-3 potential listings, which would make the investment worth it.
Nicole Fedorchek, Realtor