My advice? Choose a winning team...with a breand to backyou...especially in the beginning.
National Featured Realtor and Consultant, Mortgage Loan Officer, Credit Repair Lecturer
Follow me on Twitter: http://twitter.com/Lynn911
Are you asking is it important to the agent PERSONALLY, or is the brand considered important to your prospective buyers and sellers?
To me personally, no. That being said, I LOVE the company I work for, and have no doubt it is probably THE BEST company in the country.
To the customer? Not a bit. Sellers are going to list with YOU because they like and trust YOU. Buyers are going to call because they are interested in your listing, not whether your sign has a gold roof, balloon, or blue rock on it.
It certainly doesn't hurt to say you work for one of the largest companies in the country, your city, your state, whatever. Ultimately, we build our businesses on our own. There is no magic pill or brand that will cause someone's business to take off to the next level
Wishing you much success!
Keller Williams Fort Lauderdale, FL
Everything else is secondary................