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Tim Cahill, Real Estate Pro in Arlington, MA

How important a part is video playing in your on-line marketing efforts?

Asked by Tim Cahill, Arlington, MA Tue Apr 27, 2010

Do you make your own open house videos? Or get video testimonials from your clients? How have they worked out for you and how do you measure the success of that medium?

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Great question Tim. I've been using video for 3 years for my listings. Although it's hard to give exact numbers, I credit videos for a good part of my low DOM compared to MLS stats. I used to take and edit the videos myself but recently started using http://www.HDHat.com to edit them for me. It's a great time saver and the videos look better, too.

I also have a introduction video on the front page of my website that features myself and a client to give people an idea of how I work. Since I put up the video, I've noticed even more leads from my site.
Web Reference: http://www.DebOnTheWeb.com
1 vote Thank Flag Link Tue Apr 27, 2010
Video is THE best way to elevate your brand above your competition. It absolutely helps sell properties, but it also helps sell the AGENT. It puts you on an entirely different playing field than your competitors in the eyes of your sellers.

When I start working with an agent in a particular market, their competitors ALWAYS call me within a matter of weeks. Why? Because they KNOW they need to up their game to get listings if their chief competitor is using video in their marketing.

95% of agents to NOT use video, even though many (for some reason) think they do. (zooming still photos are NOT videos), so it gives you a distinct advantage over other agents. Sellers can tell the difference even though many Realtors can't!

On property tours, it gives buyers an idea of what the house ACTUALLY looks like, not just the pretty shots someone staged to take a still photo. It's as close to actually being in the house as you can get. Plus, you can shoot the neighborhood, nearby amenities, etc. - selling the town and lifestyle as well. Sometimes even the homeowner will narrate the video, which gives a nice touch and helps sell the 'sizzle' and the 'lifestyle', as opposed to just selling features and amenities.

Community tours give buyers a great idea of what a community looks like... the neighborhoods, the people, the businesses, the lifestyle.... interview some business owners, some residents.... show some of the community events, etc. It can also show off YOUR knowledge of the community and the area!

Video creates a "connection" that text and still photos can not. And customers want to do business with people they know, like and trust - video goes a long way in establishing that before you even meet!

Forrester Research recently did a study that shows that a video is 50 times more likely than a text page on the same topic to appear on the first page of Google search results. Google LOVES video.

If you want to see a few things that Realtors say about video: http://bit.ly/bt27EP

I can tell you that I work with the same agents over and over and over and over again. Many do ALL of their listings on video, the rest do many of their listings. I just did a 2 bedroom condo in Chelmsford MA last week - it doesn't have to be high end to benefit from video.

It doesn't take very long to see the direct benefits of marketing with video.
1 vote Thank Flag Link Wed Apr 28, 2010
Hey Tim! - I use video every week with an update on the market and video tours for most of my listings. I use the market update to drive traffic to various outles where people can see my listings and profile, mostly to Trulia, youtube as well. It is also attached to all my blogs. On Trulia alone in the past year (or less) since I started it has helped generate over 4000 views to my blog and almost 700 profile views.
It should be very helpful for you to educate the public on your green efforts. Keep it true to yourself and have fun with it. Working with people out of state, it helps them to get to know me(for better or worse) without leaving their chairs. No big investment either. A tripod and the camera I use daily.
1 vote Thank Flag Link Wed Apr 28, 2010
None at all, and that's not going to change.
0 votes Thank Flag Link Wed Apr 28, 2010
Thanks for the great answers so far! I appreciate the resources you cited, Deb and MyDestination has a good point about out-of-state people being able to get to know you a bit in case they're looking to move to your area.

Heidi - I had to laugh at your comment because I'm the same way! I recently attended a nice on-line SMM webinar on blogging and one session was about using video. I tweeted to the attendees that I was too ugly to be on video and lots of people laughed and said it didn't matter. LOL

But maybe if I get the HDHat software Deb mentions, there's a way for me to add a beauty effect to the final version? That would be nice - you know how they used to use petroleum jelly on the lens to make the 1940's starlets look "softer"? That's what I need. HAHA
0 votes Thank Flag Link Wed Apr 28, 2010
The only video I do is Virtual Tours. I am not good on camera :)
Web Reference: http://www.mdmrealtyinc.com
0 votes Thank Flag Link Wed Apr 28, 2010
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