Question Details

Jarcy Brown,  in Matteson, IL

How does one obtain immediate success as an agent w/ a sphere of influence that does not seem to be very productive?

Asked by Jarcy Brown, Matteson, IL Sun Feb 7, 2010

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Unlike most, I didn't go to my sphere first.

I jumped right into it and started networking, doing open houses, getting internet sav vy, passing out biz cards to everyone I ran into, worked updesk at the office, etc.,. etc.

As soon I started getting more successful, I would tell my sphere what I was doing and slowly brought a few in. Like you, I didn't have a large nor prosperous group in my sphere.

Think outside the box first.
1 vote Thank Flag Link Sun Feb 7, 2010
I think the key flaw with the above statement is IMMEDIATE SUCCESS.

I teach real estate licensing, and I can promise you most agents will not achieve immediate success. It will be months before you're likely to see your first check no matter how good you are.

Don't go into it thinking you'll be selling and closing immediately. But I would get Carla Cross's program Up and Running in 30 days if you really want to hit the ground running.
0 votes Thank Flag Link Mon Feb 8, 2010
As a military spouse, I have moved and restarted my real estate business in multiple cities, so I have experience building a business in an area where I have had close to ZERO personal contacts when I started. All the previous answers contain good advice. And there is no immediate success. You need to make a plan and follow through.

1. Determine your target market. What does your ideal client look like? Is there an underserved niche in your market that you can/want to fill?

2. Where does your target market look to learn about real estate? Do they use the internet? (Most people do.)

3. Make a plan to dominate your niche.

4. Follow through.

I recommend putting a lot of focus on building your internet presence. Start a blog. Join the conversation on real estate forums. As you are becoming an expert on your local real estate area, you should be able to use what you learn for topics on your blog. Become visible online.

But don't neglect the offline ideas provided below. You asked how to approach agents about hosting their open houses. Let the agents in your office know that you want to hold open houses for their listings. There area always some agents that are too busy to do it themselves. If there are any builders in your area that are
not represented by another agent, approach them about sitting in their spec homes. You never know unless you ask. You don't have to be the listing agent to hold an open house.

As for becoming internet savvy, you need to spend some time learning. Google "Matteson Real Estate" if that is where you are wanting to build a following. And see what your competition is saying/doing. Google other terms related to the real estate market in your area such as "Homes for sale Matteson IL". Trulia has a first page entry. Make sure your profile on Trulia (and anywhere else you register) is complete. You never know when someone will be looking and find you. Make sure that they can!

Hope this helps. Let me know if you have any other questions.
0 votes Thank Flag Link Mon Feb 8, 2010

All of my fellow agents have good advice, but they have all left out one very important piece of advice. There is no immediate success in real estate! If you are looking for a get rich quick scheme then you have chosen the wrong time to be in our industry. If you are looking to make a career then welcome. My number 1 advice to new agents is to get a part time job to give you income while you build your business.

Now, to answer the second portion of your question. Sphere of Influence is just one part of your marketing needs, but even an under performing sphere can be cultivated, but it takes time. I would refer you to my blog on Trulia because I have addressed getting business form people that Know, Like, and Trust you. Best
0 votes Thank Flag Link Mon Feb 8, 2010

When you say you got internet savvy... how exactly did you use the internet to generate initial business?
0 votes Thank Flag Link Sun Feb 7, 2010

That sounds great. How do you approach agents to host their open houses?
0 votes Thank Flag Link Sun Feb 7, 2010
I do open houses 4 or 5 times a week. Yes even during the week In the last 4 weeks I Have had face to face contact with 112 people, and have gotten there email & phone #s I have them in listing book right now. The problem is that there is not enough homes on the market. In there price range. I have a real problem finding homes. OPEN HOUSES OPEN HOUSES
0 votes Thank Flag Link Sun Feb 7, 2010
I found that strategic volunteering has been helpful in building an active sphere. By paying it forward, people begin to know you as an individual and remember that you are a Realtor when they or people who know them need a Realtor.
0 votes Thank Flag Link Sun Feb 7, 2010
Talk to EVERYONE - people in the check out line at the grocery ,at the barber shop ,the cleaners .
Get 250 - 1000 pens with your name, logo and e mail address!!! take them everywhere with you.
I have alot of luck with pens . I leave them everywhere I go, the Pak Mails the Post Office, waiting rooms, banks, and waitresses and bartenders love them - these pens get around believe me!
Good Luck to you !
0 votes Thank Flag Link Sun Feb 7, 2010
Hold an Open House on an REO property that has been listed that same weekend that is priced $250,000, or less. You should be able to pick up many buyer leads.
0 votes Thank Flag Link Sun Feb 7, 2010
A sphere of influence is only one small facet to tap into Jarcy. Sometimes that can take a while to actually start producing, so you need to develop some other way to market yourself. There are hundreds of ways you just need to find the right ones that will work for your personality, schedule and budget!

Best of luck!

Jay Lotoski
Tierra Antigua Realty
0 votes Thank Flag Link Sun Feb 7, 2010
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