Agent2Agent in Fairfield>Question Details

Lynell Holden, Real Estate Pro in Fairfield, CA

How do you feel about other agents doing open houses and advertising your listings?

Asked by Lynell Holden, Fairfield, CA Mon Jan 27, 2014

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I think unless my sellers specifically say something like they only want me to do open houses, I would definately let another agent advertise or do an open house. The goal is to sell the home. Thats like having another agent work for me for free. Who knows if they will get a buyer but in the meantime the exposure
is awesome for my listing. It usually helps me get a paycheck sooner. Also we have to think back to when we were new in the industry or in a down turn, must of us needed a helping hand. Its always good to return the favor. Pay it forward you never know when you will need the help.
3 votes Thank Flag Link Mon Jan 27, 2014
IF that agent has demonstrated their business objectives and integrity align with my own, I say, "Welcome about!. Our prime objective is to sell Mr Jones house." ---------- Advertise my listing...not a chance. except, in private communication to their client or lead base. No Social. No website. Definitely not Craislist, Zillow or Trulia. Advertising will result in receiving the 'Left foot" of fellowship right where it matters.
2 votes Thank Flag Link Mon Jan 27, 2014
NEVER in a million years would i allow another agent to represent my seller if that agent did not work for me. The liability is far to great and customers deserve to be represented by someone looking out for their best interest. With IDX agents are already advertising my listings, as long as they are not putting their name on my listing, i am fine with the added exposure.
1 vote Thank Flag Link Sun Feb 2, 2014
Hi Lynell,
It's non unusual for a very busy Realtor to engage the help of one or more other Agents to man the Open Houses. It works out great for everyone, in my opinion.
1 vote Thank Flag Link Tue Jan 28, 2014
We've had agents on our team do open houses for us and advertise our listing for it. If it's all discussed up front, no biggie.
1 vote Thank Flag Link Tue Jan 28, 2014
Only agents from my team will host our open houses.
1 vote Thank Flag Link Tue Jan 28, 2014
Other agents in my office, yes. Agents outside of my office, no.
1 vote Thank Flag Link Mon Jan 27, 2014
One of the most frustrating experiences I've had was to take clients into an HOA/condo open house and the host/hostess is not the listing agent and they know NOTHING about the building or the maintenance issues. The answers to my questions are answered like this: "Just contact the Listing Agent and He/She can answer" Why do you think I'm here?????
0 votes Thank Flag Link Sun Feb 2, 2014
I only give permission to agent's within my firm to advertise my listings. There are several reasons as to why I don't usually have open houses for my listings but if I wanted an agent to cover for me it would only be an agent within my firm.
0 votes Thank Flag Link Sun Feb 2, 2014
We work as a team so that happens within the company all the time. No way would I have an outside agent represent one of our listings in any way.
0 votes Thank Flag Link Thu Jan 30, 2014
When I do an open house I go into it prepared...totally! This means I know and have information available on all of the other properties currently on the market in this location. This information includes currently active listings as well as recently sold homes. I don't hand out information on other agents listings but I often refer to it with my visitors in an effort to make a point. This also serves to help me keep abreast with my competition and best serve my customers by welcoming dialogue involving property comparisons.

Times have changed, information that is on the MLS isn't intended to be "secret information." Our responsibility to our customers is to sell their property.....I've come to understand that the vast majority of sellers don't give a "hoot" if the listing agent sells the property or another agent does. They just want it sold!

Listing agents should always do their best to promote and sell their listings but this shouldn't mean to stand in the way of others in the process.......

0 votes Thank Flag Link Wed Jan 29, 2014
Absolutely I encourage and let agents in my office hold my listings open but no one but myself advertises my listings.
0 votes Thank Flag Link Wed Jan 29, 2014
If it's an agent within my company, that's perfectly fine. We all help each other. And when I ask another agent to help me out with open house, I encourage him to promote the open house his way --- including posting on Craigslist. However, we were cautioned by our legal counsel not to hold open house for other agencies' listings for several reasons, most of it to do with E & O.
0 votes Thank Flag Link Tue Jan 28, 2014
It is pretty risky to allow another agent to run an open house on one of your listings. They could do damage to the home or leave a window or door open or unlocked thus allowing water intrusion or vandalism.
0 votes Thank Flag Link Tue Jan 28, 2014
You run the same "RISK" allowing another agent thru your MLS to use their lockbox key, tour the home with the potential buyer and their family and forget to lock a door or close a window one of the kids left open.
Flag Wed Jan 20, 2016
We don't release listings for other agents to advertise except through IDX. As long as they follow the MLS rules for IDX there usually isn't a problem. We also keep open house assignments in-house.
0 votes Thank Flag Link Tue Jan 28, 2014
I'll let agent colleagues host open house for me if they are friendly, professional and knowledgeable, but I first discuss it with my clients to make sure they're fine with it. I will advertise the open house for the agent who is hosting. Where possible, I add the text "Kindly hosted by (agent name here)"
0 votes Thank Flag Link Mon Jan 27, 2014
I agree with Terri and Annette. I have a small list of agents I trust to hold open my listings...but I don't let other agents market my listings online or elsewhere. It's very annoying to post a listing to craigslist and later see another agent using my pics and info. Personally I prefer to hold the home open myself in this market.
Web Reference:
0 votes Thank Flag Link Mon Jan 27, 2014
I only allow agents I trust to hold open my listings. If they are holding open my listing then I will allow them to market it as well. They must be employed by my broker and demonstrate the ability to be professional. I also give each agent instructions on how to hold open a home for me because my sellers have certain expectations and I want my team to give that same experience.
0 votes Thank Flag Link Mon Jan 27, 2014
Should I find it necessary in order for the property to sell? Yes. Currently, there is no need for open houses nor additional advertising needed in order to sell properties in our market. I used to activate the "OK to advertise" on my listings on MLS, not anymore, unfortunately in Miami, FL you have to be extra careful with access to vacant properties, such a sad reality...
0 votes Thank Flag Link Mon Jan 27, 2014
I am all for it even though open houses don't work that well in my market. If it helps see my client's house and it helps a new agent meet prospective buyers, it could be a win-win.
0 votes Thank Flag Link Mon Jan 27, 2014
The answer for me, depends upon my relationship with the agent and whether my consent has been given.
0 votes Thank Flag Link Mon Jan 27, 2014
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