Agent2Agent in Whitefish>Question Details

Tyler Stewart, Real Estate Pro in Whitefish, MT

How do we keep up the hits for our listings? I noticed the unique hits have gone down drastically over a short period?

Asked by Tyler Stewart, Whitefish, MT Fri Oct 15, 2010

Creating traffic on Trulia for listings.

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Jeanne Feenick’s answer
I vote for price adjustment and fresh photos. Price is the driver, change it and you have a new story, new stories draw attention....and hits!

Jeanne Feenick
Unwavering Commitment to Service
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0 votes Thank Flag Link Mon Oct 18, 2010
Price drop or a new photo is the best way at that point. New photo might be cheaper and/or faster but a price drop might be the better answer.
3 votes Thank Flag Link Fri Oct 15, 2010
Without a doubt everyone is watching for price drops. A price drop triggers a vigorous round of activity for those watching a property. Updated information such as picts or description reaches agents but not necessarily buyers.

In my opinion, price drops are a 'one-size-fits-all' approach to home marketing. Price reductions should be a part of the strategic marketing plan, not a consequence of poor planning. To keep the hits coming, one really needs to know what you are doing now. Is the sudden drop in hits a reaction to the (10/2010) recent housing news? At the price point and nature of your listings, you are dealing with a buyer population quite different than us urbanites.

You have some incredible listings. May I suggest you start writing about your listings. Don't restrict publishing to real estate websites only. Seriously, put yourself or another robust soul in front of a video and blast it everywhere. Embed a human actuated measure (such as video view) to determine the real number of people who actually looked at the listing, not who had the potential to see the listing (hits).

And finally, those whom you have done business with in the past. Keep them engaged as you advance your areas exposure and your business. Share with them the videos of the area (branded) that they can share with their friends. Or, you can drop the price.

Annette Lawrence
ReMax Realtec Group
Palm Harbor, FL
1 vote Thank Flag Link Sat Oct 16, 2010
Good answers below guys.....

Thanks for being a Trulia Pro James! I'm happy to see that you're monitoring your week over week views for your listings. As some have mentioned, reducing the price will get you more views as the home will become available to a potential new pool of buyers in the new price range.

Changing the primary photo can also help as well as adding multiple photos. Listings with more high quality photos not only get more views, but also get more inquiries from buyers. I encourage you to take some more artistic styled photos w/ different angles, lighting and perspective.

And lastly, you could also update the listing description copy. It's good to keep all aspects of the listing fresh.

Hope some of this helps.


Rudy from Trulia
0 votes Thank Flag Link Mon Oct 18, 2010
James -

Kevin is right on target! (Thumbs up James!)

Price reduction would be your BEST bet.

Good Luck!

If you like the answer - please consider making it a "Best Answer" !

Gerard Dunn
Associate Broker
Licensed in Maryland, Virginia and Washington, D.C.

Assisting Homebuyer's and Seller's for 28 years
0 votes Thank Flag Link Sat Oct 16, 2010
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