Or, if you can try the dumb money approach: go spend a ton of money on ads and hope that you catch an interested seller.
One other thing: Leverage your strengths with buyers and renters. With buyers, stay in contact with all your buyers. They've bought, right? Well, one day (statistically, it's probably about 7 years, but that means many sell earlier) they'll want to sell. And you already have an "in." They already know and presumably like and trust you. Use that to get listings.
And the renters are an absolute goldmine. Many/most renters some day will buy. Stay in contact with renters you've placed. Remind them that if and when they decide to buy, you can help them. And here's another tip for coming up with renters. Go into your MLS and pull up properties that were rented 7 months ago, 19 months ago, and 31 months ago. Experiment with the time frame a bit. But someone who rented 7 months ago is having an expired lease in 5 months. That means they'll soon be deciding whether to renew their current lease, find a new place to rent or . . . purchase a place. That's the same cycle for 19 and 31 months. Then try regular mailings to those people every 4 weeks or so.
Hope that helps.
Recommend direct mail, community outreach activities (volunteering), and contacting other professionals for referrals (divorce attorneys, financial planners, etc.).
Eventually, your buyers become sellers. you can also market to potential FSBO as a buyer agent to possibly get them to list with you. also, send out postcards for recent transactions you have had in the various developments, which may lead to somene potentially wanting to sell.
1st, you would be well advised to ignore any instruction telling you what not to do.
Every single approach can succeed if the audience is known and your message is in alignment.
What is best for your situation depends solely on the opportunities that exist in your area and what assets you have created. SO WHAT DO YOU HAVE THAT ANYONE WOULD GIVE A WHIT ABOUT?
Every citizen makes FIVE important decisions every year. Wrap you headline around one of those decisions. 40% of the population who sees your headline(s)will be a homeowner concerned with selling their home, OR KNOW SOMEONE WHO IS.
THERE IS NO WRONG WAY. There are only ways you choose to handicap yourself. It is the long list of IDWDT that others would willingly impose on you wrapped neatly in "don't disturb me," "That SOOOOOooooooo unprofessional" and may favorite, "Raise the bar" babble that you must guard against.
Now, here is another reality. That which you receive freely is seen of little value. That for which you must pay will be tended to by you with greater diligence. If you want real actionable data, you need only look at the myriad or resources available through your brokerage or any number of books full of ideas. The only limitation is the false barriers you construct around yourself.
But you already know of of this didn't you?
Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Chat real estate on: http://www.RealEstateMadeEZ.us