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Stew Cohen, Real Estate Pro in New York, NY

How can you stage one of your listings and spend very little money doing so?

Asked by Stew Cohen, New York, NY Tue Mar 30, 2010

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Hi Diana, good advice to seek out the opinion of a pro - I too have a staging cert, but turn to a professional stager for jobs that are beyond my scope. The initial consult is a terrific overview - with the stager I use, generally lasts one hour and results in a comprehensive report of recommendations.
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0 votes Thank Flag Link Wed Mar 31, 2010
See if you have a stager who will do a consult/staging plan. That will cost much, much less than an actual staging job Tell them your goals and ask what they suggest. I bet you will get some great ideas that way.
1 vote Thank Flag Link Tue Mar 30, 2010
Maureen Fran…, Real Estate Pro in Birmingham, MI
Diana, you've asked one of those 'cosmic' questions that is too broad to allow an accurate response.
Doesn't the correct answer depend on how sick the patient is? Occupied or vacant? A knock your socks off table setting will NEVER compensate for a home that smells like a kennel.

A clean, 2000ish waterfront condo only staging requirment may be to pull open the shutter to display the big water view!

For a dated home I leverage large display easels with graphics from the Lowe's and Sears (commercial) design centers.

Annette Lawrence
ReMax ACR Elite Group, Inc
727. 420. 4041
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0 votes Thank Flag Link Sat Apr 3, 2010

I am an ASP Realtor, as some of the other Realtors have already mentioned. When I have a listing that is not high end, I have some furnishings & accessories that I used to create vignettes.
0 votes Thank Flag Link Fri Apr 2, 2010
There are many no cost/low cost ways to improve the appearance of an occupied house, often using what the homeowner already has on hand. I often find hidden treasures in basements and linen closets that sellers forgot they even owned! Some of my favorite sources for staging accessories include Target, TJ Maxx/Marshalls & HomeGoods. If you are referring to a vacant property and don't have a budget to rent furniture, placing accessories in key rooms can help and minimize the cost.
0 votes Thank Flag Link Thu Apr 1, 2010
Most homes need staging, I wish they all would use the service.However,many sellers simply can't afford it. I advise my clients that less is more, by clearing the clutter, removing oversized pieces of furniture they really don't use or are not plannning to take with them to their next place is helpful & will make the rooms appear larger. Suggest a garage sale before the home goes on the market. Suggest a fresh coat of paint throughout in light neutral colors, clean capets, floors, windows, baths & kitchen to make it sparkly clean & any minor repairs where needed. All of these chores can be done by the owners or family & friends at a low cost & will improve the appearance significantly..
0 votes Thank Flag Link Wed Mar 31, 2010
Well, it depends, doesn't it? What do you have to work with?

Sometimes, yes - there's enough material to work with that a little bit of re-arranging and de-cluttering can make the home look like a model.

Often, however, that's not the case. As an Accredited Staging Professional, I feel that I can speak authoritatively on the subject, and all re-decorating isn't "staging" any more than every middle-school auditorium stage is a "set."
0 votes Thank Flag Link Tue Mar 30, 2010
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