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Gerard Balsa…, Real Estate Pro in Colts Neck, NJ

How beneficial is it for an agent to be active on-line with blogs, Q&A, Real Estate site subscriptions? Does it increase sales? How?

Asked by Gerard Balsamo, Colts Neck, NJ Thu May 5, 2011

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7
Gerard, It can be very beneficial, but you have to keep at it.

I am currently working with a high end buyer who read a blog I wrote, investigated further, and, after interviewing me, decided to work with me..........I also have had other buyers and sellers reach out to me as a result of my online activity.
It's a way to open the door to potential new business - you have extraordinary exposure here.......and it does seem to be working!
It may open the door, but you have to do the rest!

What's the old expression?
It may not help, but it sure can't hurt!

Good luck!
2 votes Thank Flag Link Sun May 8, 2011
Hi Gerard,

I have had a great number of clients find me via the Internet. Here, on Active Rain, on Zillow. Answering questions and writing blogs.....gives potential clients an insight into how I operate and I think a comfort level.

I hear quite a bit that someone liked a blog post and that's why they called me.

Karen
0 votes Thank Flag Link Mon May 9, 2011
Gerard, Most of my business over the last 3 years has come from my online presence. You need to be online everywhere because that is where the buyers and even sellers are looking for information.
0 votes Thank Flag Link Mon May 9, 2011
Dear All,

Thanks for the advice. I come from a tech background so I am very comfortable with on-line stuff. Sometimes it almost seems like "noise" when people are not in the moment and post meaningless filler in hopes of raising their on-line profile or boost SEO...but I have to say I'm impressed with the advice and experiences you've all related...really helpful stuff...Thank You!...I am going to make an effort to be more active on-line...The good far outweighs the bad.
0 votes Thank Flag Link Sun May 8, 2011
Since there is a reduction in the use of hardcopy print by buyers and sellers; you have to go where they are and thats online. So far this year i've picked up a few listings because of my online activity. Blogging seems to be working.
0 votes Thank Flag Link Sun May 8, 2011
Gerard,

Good Question?

A class offered by Monmouth Board of Realtors ,the instructor asked can you afford not to?

Is it part of our job description? Is it another amazing tool for Marketing?

Best Regards,
Carol Donatelli, CRS
0 votes Thank Flag Link Thu May 5, 2011
Hi Gerard,

I think if you take consideration that most buyers are searching online, it can't hurt to have an online presence. From speaking to other agents, doing the blogs can be helpful. As as real estate site subcriptions, I hear Active Rain is pretty good. In regards to increasig sales, I think it varies from agent to agent. due their choices of activity.
0 votes Thank Flag Link Thu May 5, 2011
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