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Hugo Torres, Real Estate Pro in Arcadia, CA

How are you promoting your Open Houses?

Asked by Hugo Torres, Arcadia, CA Sat Apr 4, 2009

Well CENTURY 21's Open House Month is here and we're thrilled to promote the opportunity for someone to wine $221,000 from CENTURY 21 as part of "The Path to Your Dreams" sweepstakes.

Our agents are out in force with several Open Houses this sunny So. Cal. weekend and we've outfitted our site with a new Open House section.

So in the spirit of promoting Open Houses this year, what are some of your better strategies and what just doesn't seem to work?

Help the community by answering this question:



In Bay Area most of our open houses are being advertised on craigslist or on Both of these are producing quite a bit of activity. Hope this helps.
1 vote Thank Flag Link Sun Apr 5, 2009
Pam Winterba…, Real Estate Pro in San Ramon, CA
Multiple open houses in a neighborhood seem to work best in our area. Even without advertising, an open house across the street from one advertised will bring in many "lookers" and neighbors which may be just the right one.
0 votes Thank Flag Link Mon Apr 6, 2009
I have found that Craigslist is a great and inexpensive place to advertise listings. (Great to know about Open Houses).

@Lori... Like any other place (including Trulia) there are always a few that want to use it for the wrong purpose. Nonetheless, I am finding it a good place to discuss and our agents are finding Craigslist and other sites a great place to prospect.

Afterall..if you're on-line, you're missing a good chunck of the buyers currently looking.
Web Reference:
0 votes Thank Flag Link Mon Apr 6, 2009

Is craiglist beneficial by you? It seems like its full of scammers around us. A lot of people are taking the ads on craiglist, claiming them as their own homes and trying to scam people out of deposits and emd's.
0 votes Thank Flag Link Sun Apr 5, 2009
I'm at an open house right now! Anyone can stop by

The newspaper is usually a bust. I have never had someone come by that says they saw the ad in the paper. For broker open houses, you just have to feed them. For consumers, signs get the most attention then posting the open house on different sites. If i am able, I can send a notice around the neighborhood first. So far, I've had neighbors come in this hour but that's ok - they wanted to see what the sellers have done and are suprised at how great it looks. Maybe one of them will tell someone..all it takes is one buyer at the end of the day. I'm trying a Sat this time, I'll try a Sunday next.

What are the types of advertising that works for others?
0 votes Thank Flag Link Sat Apr 4, 2009
I am going ot refer you to the SHIFT book - by Gary Keller. On page 71 it shows the 7 levels to take to have the most successful open houses. Chose the level you want, and go for it.
0 votes Thank Flag Link Sat Apr 4, 2009
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