How are you promoting your Open Houses?

Hugo Torres
Agent
91016

Well CENTURY 21's Open House Month is here and we're thrilled to promote the opportunity for someone to wine $221,000 from CENTURY 21 as part of "The Path to Your Dreams" sweepstakes.

Our agents are out in force with several Open Houses this sunny So. Cal. weekend and we've outfitted our site http://www.c21ab.net/openhouse with a new Open House section.

So in the spirit of promoting Open Houses this year, what are some of your better strategies and what just doesn't seem to work?

Answers (6)
Sandra Ray
Broker
Tuscaloosa County, AL

Multiple open houses in a neighborhood seem to work best in our area. Even without advertising, an open house across the street from one advertised will bring in many "lookers" and neighbors which may be just the right one.

Mon Apr 6 2009, 11:58
Hugo Torres
Agent
91016

I have found that Craigslist is a great and inexpensive place to advertise listings. (Great to know about Open Houses).

@Lori... Like any other place (including Trulia) there are always a few that want to use it for the wrong purpose. Nonetheless, I am finding it a good place to discuss and our agents are finding Craigslist and other sites a great place to prospect.

Afterall..if you're on-line, you're missing a good chunck of the buyers currently looking.

Web Reference: http://www.c21ab.net
Mon Apr 6 2009, 11:37
Lori Jeltema
Agent
Yorktown, VA

Pam,

Is craiglist beneficial by you? It seems like its full of scammers around us. A lot of people are taking the ads on craiglist, claiming them as their own homes and trying to scam people out of deposits and emd's.

Sun Apr 5 2009, 18:09
Pam Winterbauer,...
Broker
San Ramon, CA
BEST ANSWER

Hugo....

In Bay Area most of our open houses are being advertised on craigslist or on HomesOpenToday.com. Both of these are producing quite a bit of activity. Hope this helps.

Sun Apr 5 2009, 16:44
Lori Jeltema
Agent
Yorktown, VA

I'm at an open house right now! Anyone can stop by http://www.visualtour.com/show.asp?T=1839551&prt=10003

The newspaper is usually a bust. I have never had someone come by that says they saw the ad in the paper. For broker open houses, you just have to feed them. For consumers, signs get the most attention then posting the open house on different sites. If i am able, I can send a notice around the neighborhood first. So far, I've had neighbors come in this hour but that's ok - they wanted to see what the sellers have done and are suprised at how great it looks. Maybe one of them will tell someone..all it takes is one buyer at the end of the day. I'm trying a Sat this time, I'll try a Sunday next.

What are the types of advertising that works for others?

Sat Apr 4 2009, 11:47
Vicky Chrisner
Agent
Leesburg, VA
FIRST ANSWER

I am going ot refer you to the SHIFT book - by Gary Keller. On page 71 it shows the 7 levels to take to have the most successful open houses. Chose the level you want, and go for it.

Sat Apr 4 2009, 10:37

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