Question Details

Karen Peyton, Real Estate Pro in Chandler, AZ

Hi agents, a few questions please: If you're blogging, are you using original or sourced content? If applying analytics are your results the same?

Asked by Karen Peyton, Chandler, AZ Fri Apr 25, 2014

And finally - are you posting the same (content) to all blogs?
Thanks for your answers!

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6
BEST ANSWER
Always original content.
To seven sites.
First paragraph is altered for each website which allows unique thought expansion and avoid foot printing that can be a nuisance but does not negate the crown jewel of interaction..

The reason I do that is because the results are not the same. Sourced content, at the time I used it (such as RIS media), had a visit duration of less than 2 seconds.

When you have original content, you will be surprised at know folks will read all the way to the end.
How do I know? I save the last line for the real kickers. And the words contained in the last line are what create the commentary I'm looking for.

Readers want their mind expanded, to be taught, WITHOUT KNOWING IT! They want to feel smarter after investing the time required to read your words.

As a craftsman whose trade is on the forefront of human perception, applying techniques in alignment with the exceptions of your intended audience (these are the only ones you want responding anyway) will prove to be the most beneficial strategy for building a durable business.

Regurgitating the words of others with no attempt to provide meaningful commentary communicates to the consumer just how much effort that agent is willing to invest.
1 vote Thank Flag Link Fri Apr 25, 2014
Now "this" is an answer! I've read to the end, my mind is expanded, and your effort is greatly appreciated!
Flag Sat Apr 26, 2014
Thanks so much every one, I really appreciate your answers! I was considering a subscription to RIS Media to make short work of blogging since I tend to get bogged down with details - then seeing so much of it...well...you know. RIS would certainly take care of the "being seen" aspect, but "being known" is a completely different story. Since I'm going for the latter I'll keep hammering away, keeping it original, with subject matter I don't feel compelled to break down to the 'enth degree.

Again, "Thank you!"

K.
0 votes Thank Flag Link Sun Apr 27, 2014
Like the others, I always go with original content.

No, I don't post the same content to all blogs. If it's relevant, I may. But different blogs and different sites have different "personalities." I try to keep those separate.

Hope that helps.
1 vote Thank Flag Link Sun Apr 27, 2014
"Personalities" noted. Thanks!
Flag Sun Apr 27, 2014
Don Tepper, Real Estate Pro in Fairfax, VA
MVP'08
Contact
Always original. I publish each article in 5 or 6 different locations, depending on the subject matter. A trick I learned from Annette Lawrence is to change the wording a little in the first paragraph of each post location to increase Google juice. I've also found that having satellite sites to share links with can generate more traffic to my real estate site. For example, I have a site (see link below) that is about California wines and wine destinations, mostly in Napa/Sonoma/Solano, which are part of our real estate market. I publish similar content on both sites and get a lot of cross traffic.
1 vote Thank Flag Link Sun Apr 27, 2014
Thanks for the tip, and the link!
Flag Sun Apr 27, 2014
I am not sure if anything other than original content meets the definition of "blog" but either way, original content should be all you post here. Nothing wrong with using other sources to reinforce your point but the main points should be yours. As Annette says below (and I recommend you always read her responses), the analytics will show you get more readings when it comes from the heart. Every market is unique so anyone regurgitating someone else's information written about another market runs the risk of being way off the mark.
1 vote Thank Flag Link Sat Apr 26, 2014
Thanks for answering, and "yes" I always read what Annette has to say.
Flag Sun Apr 27, 2014
Definitely original content. Posting to multiple blogs, I attempt to add something new or different.
1 vote Thank Flag Link Sat Apr 26, 2014
Thanks for your thoughts!
Flag Sun Apr 27, 2014
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