Example, most agents sell tangible items, bricks and mortar, kitchens, bedrooms, location, etc. So focus all of your attention on the intangibles. Of course most of my experience is in selling an intangible, money, so the best example I can offer is from my experience. I have shown builders how to double their production by selling affordability instead of price. Yeah, I know, sounds the same doesnâ€™t it? They arenâ€™t the same at all, figure that out and you will have a big edge over your more experienced competitors.
Sooooo, here is what I would do to hit the ground running. First, hook up with a local lender you can trust, one that is not afraid to tell you â€œNOâ€ right to your face. You want one that will help close a deal without bending the rules. Find the best loan officer you can and take them to lunch. Ask if they have time to make you an expert in financing - so what if that isnâ€™t your job? I learned a very long time ago it doesnâ€™t matter how much they love the house if they canâ€™t afford the payment. You are the new kid on the block so become an expert on the turning point. Remember, it doesnâ€™t matter how much they love the home if they canâ€™t afford the payment! Did I mention it doesnâ€™t matter how much they love the home?
What does this have to do with getting listings? I am getting to that, hold on. You need to stand out, be an expert. EVERY dissatisfied seller I have ever spoken to has said the exact same thing, â€œThey promised the world but all they really did was stick a sign in the yard and put it on the MLS.â€
Not implying that every seller is dissatisfied, only that a â€œlisting agentâ€ should be as proactive as a â€œbuyerâ€™s agentâ€ maybe even more so.
Become an expert in the intangible, then jump into the deep end of the pool. Pinpoint your target list price - that would be the exact middle of the bulge in the graph of all sales in your target area. Find out where those people go when they sell, pretty easy to do in my market, all of the records are online. Then you â€œborrowâ€ a listing in the area where they want to buy and have an open house as often as possible. Other agents in your office will be glad to let you sit in their listings. They believe sitting in an open house is a waste of time, and it is if you do what everyone else does.
NMLS # 6395
Financing Kentucky One Home at a Time
I answer questions about financing real estate based on my decades of experience dealing with mortgage underwriters. This answer is my personal opinion, has not been reviewed or approved by the company I work for. I do not offer legal or tax advice, if you need answers from an attorney or CPA find one knowledgeable in your local market.
1- keep in touch ...keep in touch...keep in touch with homeowner
2-be true to yourself and seller. Tell them the real value and don't list the property for any crazy price for sake having a listing . because when that listing expires some else will put it on the market for true market value and will sell it
The best advice I can give is take quality time and learn your chosen market, statistics, seller/buyer trends, housing inventory, lending programs, and incorporate in to your presentation verbally and through marketing materials. Your chosen area may be farmed by lots of other agents so be prepared well in advance before door knocking and face-to-face communications. Use your time and money wisely because it can quickly evaporate before you even get started. I wish you all the best and good luck to you.
1- online: you must have a website that not only brands you as a real estate professional but also one that generates leads. once you've established your website sign up to as many free realtor directories that will provide links back to your website like http://www.realestateabc.com/propages/newdirectory/index.htm This is a general free directory but offers a link back to your site. Also sign up for niche websites that offer free services to agents like http://agentspresent.com This site allows you to submit a pre-listing presentation to clients who request property proposals on their site. It is a newer site but currently offers this services to agents for FREE along with a link back to your website!
2- Farm: pick out a farm and start to work it. You can find plenty of ideas online about what to pass out to the homes in your farm area. Mailings, flyers and door knocking are just a few of the options. Christmas parties for HOA's in your farm etc. The key is to be consistent. You must keep at it before you'll see any results, up to 6 - 9 months before you see any leads.
3- Work you sphere of influence: you must tell everyone you know that you are a real estate agent and need referrals to keep your business alive. This is crucial as YOU have the advantage over other agents when it comes to people you know (your sphere of influence). Market to them as well just as you would your farm!
Prudent for you to Farm and Mail in the area you want to
Succeed. Go door knocking.
Reach out and do Open Houses, as well as have a solid
Sales Pitch as well as a crisp Web Strategy.
Give me a call tomorrow at 631-425-6150; I would be happy to chat with you about this.
I have coached Realtors nationwide for the Darryl Davis Group and am an adjunct professor of real estate at CW Post & Stony Brook.
Happy to help.
You are at a state of you don't know what you don't know. A loose cannon in need of a captain.
As you pursue this proper goal. "isting agent," I would challenge you to be able to answer the following question without the use of real estate jargon, agent jibberish ,or that whole lexicon of who we think real estate professional are.
The question is, "What value do you bring that deserves a chunk of the homeonwers equity?"
Most agents, even those with years under their belt can not answer this question. If an non-realtor were to listen to their 'value' response, they would run from the room covering their ears It's simply too much nonsense for a citizen to endure (note: agents costs for being in this business is of no concern to the homeonwer.).
When you KNOW your value posiiton, you can now build a 'listing' business around that principle.
Be aware, the value posiition can change based on market, skill sets and resources you develop and make avialble to your clients.
Please dig through my Q&A's and read some of the responses I've posted to similar questions.
It will boil down to, "If you don't know what YOUR business is, how will you know where to plant the seeds? 95% of newbies never see their 2nd year. It is because they choose to follow bad advise offered by 95% of the agents who are active. YOu are now a small buisiness owner and it will serve you well to complete the diligence required..
When you have exhibited the willingness to do what is required of you, the next step is to engage a mientor who can get you involved in transaction right away. You learn by doing. You earn by completing, You do neither warming a stool in a classroom.
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
Move to the Front of the Line (http://FirstLookHomes.us).