We had only two responses.
6 of the routes were chosen because we had verifiable address's, meaning we had employees living on these routes looking for the EDDM to arrive in order to confirm.
Not one arrived!!
We complained to the post masters in Red hook, Cadman Plaza, and Williamsburg specifically. Not a call back. Placed calls to USPS EDDM div in Washington and although they followed up with us, they claimed every EDDM was delivered properly.
Obviously it wasn’t because our 6 addresses were never delivered and the assumption must be that most others weren’t also.
We believe that the postal workers simply toss these out; which is technically mail fraud, but its non-traceable so they don’t care.
Save your money...don’t bother with EDDM,
According to NAR's 2013 buyer/seller profile (see link to report below), less than 1% of buyers and only about 2% of sellers find their agent through direct mail. Based on that it seems insane to invest in direct mail when other channels produce a better ROI. But direct mail has become so commonplace that an agent NOT dripping post cards into their farm is more noticeable than agents who ARE dripping post cards into their farm. Agents who don't mail might be seen as unsuccessful, suspect...
However, I am curious if direct mail in mass works for other agents. Here in North San Diego, I get real estate postcards weekly. So, seeing what the ROI would me doing it for a property that went pending in 11 days.
Realtor - Cal BRE #01893550
Keller Williams- Carmel Valley/ Del Mar
12780 High Bluff Dr #130
San Diego, CA 92130
Cell (858) 617-9449
Email - firstname.lastname@example.org
website - http://www.sandiegohomesbynancy.com