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Nancy Bergman, Real Estate Pro in San Diego, CA

Has anyone used EDDM and got any results back?

Asked by Nancy Bergman, San Diego, CA Mon Jun 9, 2014

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8
I would actually like to hear more about it also. How many do you send out, what criteria do you use in picking areas, what you actually sent out, and any other advice someone has in making it effective?
1 vote Thank Flag Link Tue Jun 10, 2014
Could you post a little more info on EDDM? I -- and I'm sure, many of us -- would like to know more about it...
1 vote Thank Flag Link Tue Jun 10, 2014
We just completed a 20,000 pc EDDM campaign within 4 post office's in Brooklyn, NY.
We had only two responses.
6 of the routes were chosen because we had verifiable address's, meaning we had employees living on these routes looking for the EDDM to arrive in order to confirm.
Not one arrived!!
We complained to the post masters in Red hook, Cadman Plaza, and Williamsburg specifically. Not a call back. Placed calls to USPS EDDM div in Washington and although they followed up with us, they claimed every EDDM was delivered properly.
Obviously it wasn’t because our 6 addresses were never delivered and the assumption must be that most others weren’t also.

We believe that the postal workers simply toss these out; which is technically mail fraud, but its non-traceable so they don’t care.

Save your money...don’t bother with EDDM,
0 votes Thank Flag Link Sun Sep 13, 2015
Hi Tom. I came upon this page when searching for experiences with EDDM. I am opening a new business this month and last month sent out 4000 EDDM to a geographically targeted area (it is a yoga studio in the city, so most clients will be within walking distance). I have yet to receive any response from the mailing, there was no up-tick in website visits in the days the mailings were supposed to go out, and all friends I've talked to who live in the are have said they and everyone they have talked to did not receive the mailer. I am a small business, and the $1200 I spent for printing and mailing was a big hit. I feel like I was cheated, and I want to raise awareness so that the USPS cannot get away with such disrespect and carelessness. I'm not sure where to go from here. I guess I will continue to share my story. I have not called the post office, but I will do that first thing Monday (first business day after the new year).
Flag Fri Jan 1, 2016
Tried it, not cost effective.
According to NAR's 2013 buyer/seller profile (see link to report below), less than 1% of buyers and only about 2% of sellers find their agent through direct mail. Based on that it seems insane to invest in direct mail when other channels produce a better ROI. But direct mail has become so commonplace that an agent NOT dripping post cards into their farm is more noticeable than agents who ARE dripping post cards into their farm. Agents who don't mail might be seen as unsuccessful, suspect...
0 votes Thank Flag Link Wed Jun 11, 2014
My biggest problem with it (at least for my market) is that it is even more blind than a "blind mailing". With a shotgun mailing, you're just looking for volume...throw a LOT of spaghetti at homeowners and hope some sticks. With EDDM, it's even more so, because you don't even know you're hitting homeowners...you're hitting whoever gets the mail! If the home is rented or the caretaker brings in the mail, you haven't even gotten your mailing into the hands of a decision-maker. When you live in a seasonal resort town, like Key West, that means a EVEN MORE of your mailing is going in the trash. But...you've gotta get your name and face out there, and this is a cheap way to do that. Just not sure it's the most effective?
0 votes Thank Flag Link Wed Jun 11, 2014
Its a new or somewhat new service that the USPS is offering. No labels just direct mail pieces that says "resident" The only negative that I have seen so far is that you need to find a printer that can print the USPS labels on for you. According to some websites, if you can sort, its 17 cents per postcard mailing plus the printing. Estimating about 30 cents a card compared to 80 cents; not a bad deal for bulk mailings.
However, I am curious if direct mail in mass works for other agents. Here in North San Diego, I get real estate postcards weekly. So, seeing what the ROI would me doing it for a property that went pending in 11 days.

Nancy Bergman
Realtor - Cal BRE #01893550
Keller Williams- Carmel Valley/ Del Mar
12780 High Bluff Dr #130
San Diego, CA 92130
Cell (858) 617-9449
Email - nbergman1@live.com
website - http://www.sandiegohomesbynancy.com
0 votes Thank Flag Link Tue Jun 10, 2014
Thank you for the information. Price sounds good for a bulk mailing but I think the personal touch of the homeowners name makes it feels less "bulk" and more personal.
Flag Wed Jun 11, 2014
I've never heard of EDDM but would love to hear more. Please enlighten us.
0 votes Thank Flag Link Tue Jun 10, 2014
I use EDDM a lot, and usually get a few responses every time I do one. It has more than paid for itself.
0 votes Thank Flag Link Mon Jun 9, 2014
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