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Has anyone signed up for the "Featured Listings" on Realtor.com? If so, is it worth it? Thanks Timothy Gross

Asked by Voices Member, Tue Jul 20, 2010

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I used it for a year after I first started and it was cheap for me because I only had 2 listings in prior to signing up. I did get a few leads from it and a few of them were successful. However after the first year my price went up drastically due to the number of leads I had and I decided not to go forward with it. There are many other sites out there you can pay to be "featured" on and they do not cost as much as Realtor.com in my opinion.
0 votes Thank Flag Link Wed Jul 21, 2010
I had the featured listings on Realtor.com for about 2 years and recently let all 3 expire and put those dollars into Trulia -- I've gotten more referrals from that Trulia in a few short months than I did in the entire 2 years with Realtor.com. It certainly didn't work for me.
1 vote Thank Flag Link Tue Jul 20, 2010
I have had the enhanced Realtor.com package for years that allows you to showcae your listings with multiple pictures & virtual tours which is costly enough if you primarily a listing agent. I think their fees for featured listings at the top of the page are very expensive & most of the time are not what the consumer is looking for anyway. Like Dan said most will go to their desired price range before anything else. As for return on investment, I agree Realtor.com is very overpriced but since it is connected to NAR it is important to have some presence there. However I think I receive better results from advetising on Trulia & Zillow.
0 votes Thank Flag Link Thu Jul 22, 2010
I didn't renew my enhanced realtor.com this year for the whole year...just went month to month. I'm only keeping it so i can load my visual tours up there and not pay the $20 per shot to upload. If I have 20-30 listings throughout the year, I'd pay $400 to $600 to upload the tours there, which is about 1/2 the enhanced fee per year. The jury is out on this right now. I'll likely drop it if I can think of a more productive way to get my tours pushed out to different sites since i have never gotten a lead nor any reasonable attention to my listings from there.
0 votes Thank Flag Link Wed Jul 21, 2010
As a buyer I HATE featured listings. The reason is simple: They NEVER fit what I am searching for.

I do a search. I IMMEDIATELY go to price low to high from the featured so I can find something that may fit my needs.

I want a house under $125k. Featured shows me houses at $425k.

I want a house with 40 acres. Featured shows me houses with 0.23 acres

I want a ranch. featured shows me a cap cod.

It makes no sense at all.
0 votes Thank Flag Link Wed Jul 21, 2010
Tim,

Judi is correct, unfortunately, Realtor.com did not work for me and it is calculated on how many listings you had even if you did not sell them. I tried Trulia, It has more features and its more interactive. I personally love Trulia and believe me when I say I try to stay head of my marketing in order to optimize my sellers exposures. So look in to Truila's local Ad and capture 100% of your local market.

Best of luck!
Web Reference: http://www.EcoHomesGA.com
0 votes Thank Flag Link Wed Jul 21, 2010
Thank you for the fast reply. What you said is how I was feeling but I just wanted to verify that feeling. Thank you.
0 votes Thank Flag Link Wed Jul 21, 2010
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