There's only one problem with it and it is not with the system. If you, as the licensee to the product do NOT have your systems in place and are NOT willing to make phone calls and follow up emails and DON'T know how to NURTURE an INTERNET LEAD, you will not succeed. This is not for the faint of heart. Tigerlead delivers what it promises and then some. On the back end, you have all the tools necessary to manage your leads and your agents who are working the leads. For example, all of your communication to and from the lead will be posted to the back end. That includes any PHONE CONVERSATIONS, E-MAILS AND NOTES OR COMMENTS that you or an agent has communicated with a lead. Going back in time in a lead's file, you will find this to be one of the most valuable aspects of this back end. In addition, the Tigerlead system consistently delivers fresh listings to the leads based on their criteria. This criteria can be changed either by the lead, or by YOU as their real estate consultant. There is also a link provided to your customized email campaign as well as a link to either Top Producer, Agent Office or Wise AGent. by clicking on this link, you send the lead directly into your CRM. While I use this link, I find that the Tiger back office pretty much provides all the CRM I need to manage a lead. In addition to lead management, there is also AGENT management. Here you can see how many phone calls, emails, notes, etc, each of your agents has made in any given period of time.
One more thing...the folks behind the system, are the most supportive people I have ever met. They are simply amazing.
I could go on and on about the Tigerlead System, but suffice it to say, that I have found it to be the MOST valuable tool and the most sophisticated tool in my business. If any of you have the opportunity too obtain a license in your area, EMBRACE the opportunity and sign right up!
1. Bad email address or bad phone numbers is not the fault of the Service provider. People seeking information only will almost always use fake email address or fake numbers. They may use secondary "Spam" emails and not give you their real email...or may give a valid number - just not to their house. For these leads - they were never serious and you should worry about that. Nothing anyone can do.
2. Power is not the leads but the follow up system. The power of all these systems is that they help Realtors manage, cultivate and convert the leads in system This can easily be done with free services like Listingbook.com. By far the most superior system we have used and - "Its Free"!
Follow up is where Realtors fall short in coversion, so there is no REAL MAGIC in the systems. They just help in doing what most people were not doing before which is follow up. Average internet leads convert 3-4 months out, so you can imagine why this is important
3. The cost of the service is irrelevant if the sales exceeds the time and monetary costs. In other words, if it costs you 10,000 a month, but makes you 50,000K - does it matter that it costs $10,000? Actually not spending the money would be bad business decision.
Now that being said - smart Realtors, Brokers and business owners always should look to maximize revenue and reduce costs. This is why we started generating our own traffic.... You see most lead services say that leads can cost up to $12, 25 and as high as $60 to generate. For the last 3 years we have cut that down to $3 to $4 a lead. Do Not be fooled - there is a mark up for the cost of traffic that these lead companies charge. Simply put they are either marking up the cost to generate or they are inefficient. I would ask to see reports of the cost per click and cost per acquisition to see if they are willing to disclose that information.
Recently we started exploring beyond Google with traffic sources that are about $.02 a click not like Google or yahoo where you see $1 - $4 per click.
My advice -
1. Find a good follow up system ( Listingbook is Free and coming up with AI this Jan)
2. Find a good IDX with Lead Capture
3. Learn to generate your own traffic ( not SEO either - to expensive and unpredictable)
If you have any questions you can reach me firstname.lastname@example.org . Good Luck.
Let's start with Tigerlead. I've been using Tigerlead Solutions in the greater Sarasota FL area for 3 years now. My website is http://www.SearchforSarasotaHomes.com if you want to check it out. Go ahead and sign up, but when you register, please identify yourself as a Realtor, just checking out the system, so my agents won't spend time working on you! It has proven to be the best possible thing I could have ever done for my business. Last year alone my team earned over $600,000 in gross commissions, just from the leads we received from Tigerlead Solutions. This year, we are ahead of last year and it is only September. In the worst possible market my business thrived and improved and I was ranked 20th in the State of Florida out of all the RE/MAX agents for both number of transactions and for commissions earned. I'm telling you, I could not have done this without Tigerlead Solutions. They are truly a professional organization with an amazing product that keeps getting better and better. Their team is extremely responsive to not only your needs and questions, but also eagerly listen to your suggestions. I have spoken to agents all over the United States and Canada who have the system and I have never heard a negative. In fact, when you put the agents who have the system together in one room (which has happend several times due to the generosity of the Tiger team), you feel an energy and excitement in the room, as if the agents were finally able to share why they are having such success in a depressed market without compromising their secret. It's an amazing product that does everything you need to be successful. Marketing to get the leads, amazing lead capture and generation, and an astounding, well thought out and robust back office for your lead management.
Now on to Zurple. I wanted to tell you that some guy, and I won't mention his name, called me the other day. When he called, he introduced himself as a Realtor from San Diego. Of course, I thought I was about to get a referral, because he said that someone had mentioned my name and he googled me and was very impressed. He went on to say that he only dealt with an elite group of agents and that he could tell that I was one based on what he saw when he googled me. (okay, at this point he still has not told me he is with Zurple). So, I'm listening to him because I cannot get a word in edgewise, and then he says that because I am an elite agent, he would like me to take a no-risk look at his product. That he sees that I have the Tigerlead system, which, he says is very good, and he would never try to sway an agent away from it and that most agents with Tiger would do well to have Tiger and Zurple combined.
At this point, he had already irritated me because he didn't tell me upfront that he was trying to sell me something and made like he was a Realtor (just like you, he said). So finally, I was able to say, "hey, I really am not interested in listening to you about Zurple and I'm very happy with Tiger and would never leave the system". Then he said, "Well, I guess if you can't even take a no-risk try at it, you must not be the elite agent I thought you were." HUH? I yelled at him and said, "How dare you try to bully me into doing something that I don't want to do. How dare you insult me like that." He was fumbling and started talking very fast saying that he was a Realtor just like me and that he was not trying to bully me, but trying to offfer me a service that would improve my business. I kept saying NO and I didn't want to talk to him anymore and he kept talking faster and faster. Finally, I hung up. Now, I ask you, would you do business with someone like that? I have been told by other agents that they have had similar experiences...kind of a bait and switch. And what is a Zurple anyway? Sound like a smoothie to me!
I leave it to you, fellow Realtors. Which would YOU choose?
Shawn Culhane, Austin TX, 512 590 0850, Shawn@ShawnCulhane.com.
While the presentation was slick and enticing, at the end I asked for some names of local agents using the service so I could do my own research and satisfaction poll. They would not answer me. I also did not get an answer to the cost question.
Makes me uncomfortable when someone does not share references.
Maureen D'Aiutolo, Broker
Key Realty Group LLC
I'm certain there will be those who say it doesn't work, or it's too expensive etc. And they'd be right. IF, they don't work the system. They WILL generate the leads. If YOU don't do what is required, then it isn't going to happen for you. Leads do not come into the system and then call you the next day with their loan approval in hand to go look at houses.
You must nurture these leads. I'll be the first to tell you that it took a while for me to get going. But now it's kind of like shooting fish in a barrel. If you spend time learning how the online consumer works, thinks, acts etc, the Tiger Lead system will work.
One thing I just discovered from it is that on most of your leads, you can see the EXACT keyword phrase they typed into their search to find your site. That's HUGE. Armed with that information, you should be able to do great things on SEO.
I'm constantly amazed at just how powerful the system is and the information it provides. You can SEE what the prospect is looking at, how many times they've looked at it. They even have a "live view" where you can watch your prospects while they are ONline.
Can you tell? I like it. I"d be happy to share with anyone my thoughts on it.
In my opinion, it's NOT the IDX provider; the magic is in the follow up. I began my online lead generation career in May of 2002 and while it took me a while to figure out, I discovered that the leads were just a small part of what you need. And getting leads is as easy as a credit card with room. It's what you do after you have them that makes the difference.
I've had realtors scoff at 2, 3,000 a month or more even when I tell them I get 5-6x my investment. They say, "yeah, but that's a lot of money to spend." Blows my mind. Anytime I can hand someone a thousand dollars today, and get back 5 or $6,000 in 6 months...Well...that's a game I can play all day long.
Same with my direct response mailing campaigns for listings. I put in a buck and get 4 or 5 back. And I like it.
Thanks again for a well written post. Best for you in 2012!
It is the job of Tiger (or any other IDX provider for that matter) to deliver the leads. It's the agents job to convert. As stated in this thread before, it takes work. I have used 2 other IDX providers in the past and found that they some of the leads they deliver are BAD. It's the nature of the beast.
It's what makes it a game. One I love to play.
Question. Does every prospect that calls into a real estate office on floor time, up time, or whatever you choose to call it...are they ALL good leads?
I rest my case.
re unable to do so. Strange... none of my contact information has changed for the past 10 years & they had no problem reaching me when they wanted to collect money. Now I'll have to file it in court to get my refund.
I have been using Market Leader as well and like the visibility of data and the built in marketing campaigns that I can customize addresses and some of the nurturing tools they provide. At $129 a month provides good lead capture with a decent back end.
A friend uses Tiger for a few years and seems to be happy with Although he has a team of 5 agents.
Its just one person right now.
You can contact me regarding my experience. email@example.com
I will post follow up review shortly
The "seach string" gets a little beyond my tech ability however, you can usually see the keywords they used in there. You can also click on it and it will bring up a search bar with the phrase they used, typed into it. NOTE: This does not always work. I am told by Tiger that it has something to do with the prospects settings in their computer, they may have something or other disabled.
How's that for a tech answer. Just reach out to them!
You can see what each lead entered into google by hovering over the globe to the right of your screen. Not all leads will have a globe as some leads come from other sources, but most will.
I'm curious about John Duncan's comment with regards to being able to see the exact search string used. Is it possible to see the search string when they used Google? All I see is a long string of letters and I can't understand what they typed to get to our site.
Anyone have any insight on this?
Prior to using Tigerleads 15-20% of my closed business was from internet leads and for the past 2 years a full 50% of my business is internet and the balance is from repeat and referral clients. Tigerlead is the reason for this success combined with hardworking systems and people on my team that are committed to following up on the leads. The best part is that my Tigerlead clients are rapidly sending me more business as well.
The Tigerlead platform, website and lead generation systems are excellent and are continually improving to suit the agents that are using them. The staff is amazing and responds immediately to any of our needs.
Probably works best for manging brokers or top producers but having said that a motvated newbie could make it work as well.
I would not say on line what my expenses or reimburesemnts are but I have agent(s) on my team and well as lender(s) that help share the cost.
It's a very good well rounded program with lots of back end help . . .
I have been using Tiger Leads since it first began in Ann Arbor in 2005. I love it, it accounts for the majority of my teams closings each and every year.
The reason they can not just throw out a price is because when you do PPC campaigns it depends on the area you are living in. Let me give you an example: In Ann Arbor the cost per click might be $5.00, but when they target smaller area's around Ann Arbor, like Saline...where I live it might .85. So they offer to run a test for you, where you keep the leads and if you don't like the cost then no harm.
My son was just licensed in Nashville and I begged the agents there to let me buy into the system to get Matthew going.
Tiger is so much more than a PPC Campaign, it is really a Virtual Office which I manage my entire team of 6 buyer agents from. They don't have a web site because quite frankly it is not a mass produced web site. It has literally grown by word of mouth.
Besides loving the Tiger system, the staff is awesome, support is fantastic and the programmers are the best of the best.
I have no idea how many area's are left in the U.S. but I can find out if you want to know.
Here is the thing you need to know, you must have a team or share the sight with agents who don't mind the follow up. As I have blogged on many times, it is never about the # of leads you get but all about the follow up of the agents.
Any questions call me but not til after the 9th my daughter is getting married and we are swamped.