Agent2Agent in 78739>Question Details

James Gus Ga…, Real Estate Pro in Austin, TX

Has Trulia has been worth the investment or a waste of your money as an agent ???

Asked by James Gus Garcia, Austin, TX Tue Jul 29, 2014

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When purchasing internet leads, success relies on your willingness to adjust your business for that effort. Chasing internet leads is a full time job. Wheter it Truila or Market Leader, the solo agent must evaluate if the want another job. As Ron pointed out, if you are not available to respond in a nano-second, you will have lost 80% of your opportunity.

Those who have poor success are trying to attend open houses, brokers opens, training sessions, meeting vendors, pre-viewing homes, grip-N-grins, learning technology, having lunch with Mom, and helping the kids with homework. All of these delay the nano-second response.

For a solo operator, this is a real serious decision. Chase internet vapors and abandon other direct contact activities or generate leads from those predisposed to doing business with you.

If you expect to receive benefit from the money spent, you must be willing to make the needed adjustments.
1 vote Thank Flag Link Wed Jul 30, 2014
I bought several zip codes and let the ads expire when 99% of leads failed to respond to my calls and emails. Conversely, 99% of the leads I receive through my WordPress site do at least make initial contact. Online presence is important, but I haven't spoken with anyone in my area who generates a sufficient ROI with Trulia, Zillow, etc.
1 vote Thank Flag Link Tue Jul 29, 2014
Trulia has been a constant stream of leads since purchasing two entire zipcodes on the mobile platform in April and May. I chose two areas that have an average sale price of only about $135,000 and a great deal of short sale activity.

At first, the leads just didn't seem to respond, then after talking with my rep from Trulia we changed how I responded to them and the response rate (defined as a two way conversation of any kind) increased dramatically.

All I can say is that speed counts. Respond quickly.
1 vote Thank Flag Link Tue Jul 29, 2014
I don't believe that buying leads is a good idea for most agents. Most simply have no idea the real level of dedication that needs to be committed when choosing to pursue internet leads.

Buying the leads is only the first step. Then you have to buy MORE tools like Follow Up Boss to properly handle those leads and follow up with them. Internet leads from Trulia is NOT like the old-fashioned floor time at the office. Someone calling in on an add or a sign was WAY more likely to buy a home from you than someone that fills out an online form.

That being said, there are so many agent who, in interviews and on video talk about how a major part of their business comes from internet leads. I bought them myself, but got very few and the ones I got never panned out. I never had a big enough slice of the pie though truth be told. I probably would have been singing a different tune if I was willing to commit $800+ per month for a big slice of a really hot zip code. I wasn't through.

The BIGGEST thing that one has to think about when considering buying leads from T & Z or Realtor.com is whether or not you actually want to build a business around BUYERS!

Over the past few months I discovered that I'm actually hardwired at the core of my being as a seller's agent. You don't get seller leads from Trulia. So it doesn't make sense for me.
0 votes Thank Flag Link Sun Aug 3, 2014
If you are a listing agent, the PRO gets you great exposure. As far as paying for leads. None were worth while. I get a better response from people seeing my answers and blogs.
0 votes Thank Flag Link Wed Jul 30, 2014
Agree with most of the answers below. For me, initially the system rewarded me a lot better several years ago & especially before they went public.
0 votes Thank Flag Link Wed Jul 30, 2014
Trulia for many years has given me the greatest return on investment of any of the lead generation sources I use.

Pro- is to promote listings, and while this may generate some leads for you, the bulk of my leads comes from zipcodes which I purchase. I use other sites as well and all of them are profitable to one degree or another but none has given me a greater return than Trulia.

It's vital to understand the nature of Internet Leads, 90 plus percent will never respond or do anything, who cares, create a templated response, send out the email, and follow up with a phone call. It's a number's game. Most Realtors actually have no idea how to work the Internet and I'm perfectly fine that they don't.

Here's what you need to remember, it's work. Having built my business on the Internet I can assure you there is no source for leads that immediately respond to your calls or email and then come in and buy a home, If that's what you're looking for, you're wasting your time.
0 votes Thank Flag Link Wed Jul 30, 2014
I paid for pro at one time when I had seven listings, never got anything valuable from it. Most of my business came from the blog and questions.

Chris
0 votes Thank Flag Link Wed Jul 30, 2014
I paid for pro at one time when I had seven listings, never got anything valuable from it. Most of my business came from the blog and questions.

Chris
0 votes Thank Flag Link Wed Jul 30, 2014
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