Those who have poor success are trying to attend open houses, brokers opens, training sessions, meeting vendors, pre-viewing homes, grip-N-grins, learning technology, having lunch with Mom, and helping the kids with homework. All of these delay the nano-second response.
For a solo operator, this is a real serious decision. Chase internet vapors and abandon other direct contact activities or generate leads from those predisposed to doing business with you.
If you expect to receive benefit from the money spent, you must be willing to make the needed adjustments.
At first, the leads just didn't seem to respond, then after talking with my rep from Trulia we changed how I responded to them and the response rate (defined as a two way conversation of any kind) increased dramatically.
All I can say is that speed counts. Respond quickly.
Buying the leads is only the first step. Then you have to buy MORE tools like Follow Up Boss to properly handle those leads and follow up with them. Internet leads from Trulia is NOT like the old-fashioned floor time at the office. Someone calling in on an add or a sign was WAY more likely to buy a home from you than someone that fills out an online form.
That being said, there are so many agent who, in interviews and on video talk about how a major part of their business comes from internet leads. I bought them myself, but got very few and the ones I got never panned out. I never had a big enough slice of the pie though truth be told. I probably would have been singing a different tune if I was willing to commit $800+ per month for a big slice of a really hot zip code. I wasn't through.
The BIGGEST thing that one has to think about when considering buying leads from T & Z or Realtor.com is whether or not you actually want to build a business around BUYERS!
Over the past few months I discovered that I'm actually hardwired at the core of my being as a seller's agent. You don't get seller leads from Trulia. So it doesn't make sense for me.
Pro- is to promote listings, and while this may generate some leads for you, the bulk of my leads comes from zipcodes which I purchase. I use other sites as well and all of them are profitable to one degree or another but none has given me a greater return than Trulia.
It's vital to understand the nature of Internet Leads, 90 plus percent will never respond or do anything, who cares, create a templated response, send out the email, and follow up with a phone call. It's a number's game. Most Realtors actually have no idea how to work the Internet and I'm perfectly fine that they don't.
Here's what you need to remember, it's work. Having built my business on the Internet I can assure you there is no source for leads that immediately respond to your calls or email and then come in and buy a home, If that's what you're looking for, you're wasting your time.