Talk to agents who have been in the business longer than you. Preferably, agents who have survived at least one other recessionary market period. There is nothing new here. Old school methods are working. Talk to people, ask your past clients for referrals (they will presumably want to keep you around for the next time they need you, right?), don't cut back on your marketing unless your income just isn't warranting the marketing budget. Now is the time that long-time agents know you should be ramping up your marketing efforts and taking over market share. Blog. You've been in the San Antonio market for four years. You must have something constructive to share on the internet for buyers and sellers, and trulia.com is such a great place to house that blog. List-to-last. It's true. Listings generate buyer leads. If you don't have any listings, then it's time to beat the pavement and come back with a listing. Expired listings and FSBO's are a great way to start. Answer your phone on the first ring, and get into the habit of saying 'yes' to opportunities. It will change your life.
By the way, The Millionaire Real Estate Agent is a great book for any agent, regardless of brokerage firm. I got a lot from it. Where we choose to hang our shingle as freelance contractors has more to do with comfort than anything else. There are successful agents at every brokerage firm. It isn't where you are - it's what you do. We all have the same hours in the day, but we spend them very differently. Time management is critical - and, for that reason, I'm a huge proponent of the Stephen Covey First Things First system. I've been using it for almost 20 years. Every day has a to-do list, and action truly does breed success. When the to-do list is done, I am 'off' and free to pursue the other parts of my life without guilt. Staving off burnout, by being a well-rounded person, is absolutely critical to long-term success as an agent.
Have a blessed day!
What's happening for the next two weeks is First-Time and Repeat Buyers. You should be contacting everyone you know to find out if they know anyone who is thinking about Buying or Selling. After April 30, it may be a whole new ball game.
Some folks misunderstand the idea of Lead Generation. Our purpose is not to try to convince anyone to buy or sell a home - there are plenty of folks out there who are already convinced. We are just trying to find them, through advertising, internet presence, and referral from friends and other contacts. So, make your calls and tell them straight out, "This is a business call. I am trying to build my business, and I need your help. Who do you know who might be thinking about Buying or Selling a home in the next 60 days?"
Most people are happy to help a friend who is working hard. Sometimes it helps to suggest, "Do you know anyone at work who is...?" or substitute Church, or school, or in your neighborhood, etc. When they give you a name, get a phone number and ask, "Is it OK for me to tell them you gave me their name?" Then act accordingly.
By the way, Keller Williams is well-known for its top-ranked educational offerings. Did you know that ALL Keller Williams Educational offerings at our office are open to ALL licensed agents, regardless of affiliation? Many are FREE. We pledge that no one will attempt to recruit you. Our motivation is that improving skills for ALL agents improves everyoneâ€™s business and professionalism. Real Estate is primarily a relationship business. Education is something we do well, so we are offering it to our friends.
If you would like a schedule of upcoming classes, feel free to contact me.
Doc Stephens, REALTORÂ®
Keller Williams Realty
(210) 696-9996, ext 409
Our office Keller Williams Heritage just ranked number one in the nation for all KW offices for this years first quarter in number of transactions closed and taken!!! And well, considering our office is also ranked #1 here in San Antonio, that's saying something.
As Bruce suggested... Go get Millionaire Real Estate Agent... it will OPEN your eyes! Even if you do still stay where you're at.. the business principals alone in that book are just phenominal!! ;)