Question Details

Nicholas Nic…,  in Mount Ephraim, NJ

Free marketing help

Asked by Nicholas Nicoletti, Mount Ephraim, NJ Wed Jan 27, 2010

What are the best ways to market yourself for free if you are a new agent?

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Get involved in all Social Media.
Be active here on Trulia trying to answer as many questions as you can. Blog consistently.

If you have a website. Learn as much as you can yourself about search engine optimization or "SEO" and how to get better placement for your website for free. For examples Keywords, Page Titles, Quality Link Backs etc.
2 votes Thank Flag Link Wed Jan 27, 2010
Along with What Don said, don't forget to prospect for listings. Talk to expired listings and FSBO's . Also get out in your own neighborhood and get the word out. Check in your office to see if anyone needs an open house. Prepare the open house properly though by giving enough advance notice that you will be holding one.

Open houses are a great way to get in the neighborhood. Notify the other people in that neighborhood that you're holding an open house and build a rapport with them. Always ask if they have any family or friends looking to buy or sell.

Networking on the internet takes time, but is worth it. You need to keep at it though if you start. People don't respond to agents who haven't written anything for long periods of time.

Never pass up the chance to talk real estate. I've gotten leads from people in check out lines.

I hope this helps.
2 votes Thank Flag Link Wed Jan 27, 2010
Communicate with your "circle of influence" (friends, family, business associates)
1 vote Thank Flag Link Wed Jan 27, 2010
Don Tepper, Real Estate Pro in Burke, VA
All great answers. I use Wordpress as my blogging platform. very user friendly and unlimited possibilities and widgets. I love that I also have Twitter connected to my blog so everthing gets published automatically to Twitter with a hyperlink back to my blog. Think about connectivity and bringing clients back to your blog or website. Creating unique domain names and branding yourself to a specific service or area would get the most results. As mentioned in other posts, a number of tools are free, but time is money and it does take time to both learn and maintain these sites. Start with your strengths and your sphere and you'll see the faster return. If you don't have the basics down, nothing else matters.

good luck.

Chad Bergman, CML

Sr. Mortgage Banker
Pinnacle Mortgage Group, Inc.
Direct 303-996-4899
Web Reference:
0 votes Thank Flag Link Tue Feb 2, 2010
I agree with how to invest your time. But since your new, don't invest as much time into marketing and do more prospecting. Prospecting will generate more immediate results.

I do my marketing in the evening (ie blogging, website, social media sites) because they are important, but not urgent. Getting a hold of expired, however, is important and urgent. You have to be one of the few first calls that actually gets through to have the best chance of getting an appointment.

The best way to look at it is if your sitting at a desk, you better be making lead calls, otherwise you better be out there generating leads and networking. That may not mean just knocking on doors. Buy a box of donuts (around lunch time is best) and take it to your local doctors office that you and your family frequent. Make sure to have your business card attached to it. Strike up a quick conversation about them. In the end, ask (oh by the way, do you know any family or friends who are looking to buy or sell their home?). I do it for my doctors' office, former work places, sons' school, and anywhere else I can think of.

Hope this extra helps.

PS. Get your Trulia profile to 100%, I checked it and nothing is on it!!!
0 votes Thank Flag Link Sat Jan 30, 2010
Hi Nicholas,

Welcome to Trulia.

The point can be made that even if most of those marketing tools (blogging, Q&As, social media..) do not have an upfront cost, they are far from being "free". Why?
Because most of them are time consuming.
As an independent contractor my time is valuable and when making business decisions I have to consider how much time it is going to take my to do something versus how much it would cost me to outsource it.
As you become busier and profitable, the dollar amount that you are going to allocate to your own time is probably going to increase.
As a new agent, if time is what you have then it can make sense to invest a lot of that time into developing your online presence.
I hope it makes sense.
Web Reference:
0 votes Thank Flag Link Sat Jan 30, 2010
Nicholas, I agree with the others - some great ideas. I think that setting up a website that is in the blog format would be really beneficial. Start showing your personality and your knowledge. Build your brand from the get go will really be a huge plus for you. Good Luck!
Web Reference:
0 votes Thank Flag Link Fri Jan 29, 2010
thanks alot will use the advice
0 votes Thank Flag Link Thu Jan 28, 2010
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