Be active here on Trulia trying to answer as many questions as you can. Blog consistently.
If you have a website. Learn as much as you can yourself about search engine optimization or "SEO" and how to get better placement for your website for free. For examples Keywords, Page Titles, Quality Link Backs etc.
Open houses are a great way to get in the neighborhood. Notify the other people in that neighborhood that you're holding an open house and build a rapport with them. Always ask if they have any family or friends looking to buy or sell.
Networking on the internet takes time, but is worth it. You need to keep at it though if you start. People don't respond to agents who haven't written anything for long periods of time.
Never pass up the chance to talk real estate. I've gotten leads from people in check out lines.
I hope this helps.
Chad Bergman, CML
Sr. Mortgage Banker
Pinnacle Mortgage Group, Inc.
I do my marketing in the evening (ie blogging, website, social media sites) because they are important, but not urgent. Getting a hold of expired, however, is important and urgent. You have to be one of the few first calls that actually gets through to have the best chance of getting an appointment.
The best way to look at it is if your sitting at a desk, you better be making lead calls, otherwise you better be out there generating leads and networking. That may not mean just knocking on doors. Buy a box of donuts (around lunch time is best) and take it to your local doctors office that you and your family frequent. Make sure to have your business card attached to it. Strike up a quick conversation about them. In the end, ask (oh by the way, do you know any family or friends who are looking to buy or sell their home?). I do it for my doctors' office, former work places, sons' school, and anywhere else I can think of.
Hope this extra helps.
PS. Get your Trulia profile to 100%, I checked it and nothing is on it!!!
Welcome to Trulia.
The point can be made that even if most of those marketing tools (blogging, Q&As, social media..) do not have an upfront cost, they are far from being "free". Why?
Because most of them are time consuming.
As an independent contractor my time is valuable and when making business decisions I have to consider how much time it is going to take my to do something versus how much it would cost me to outsource it.
As you become busier and profitable, the dollar amount that you are going to allocate to your own time is probably going to increase.
As a new agent, if time is what you have then it can make sense to invest a lot of that time into developing your online presence.
I hope it makes sense.