Furthermore, Georgia MLS provides a free homepage to all its members.
Depending on what you are utilizing Listing Book for, it can be useful for you and your clients. It is a nice complementary system to integrate into the one that you are currently implementing. A couple of my buyer clients love it, some of them like my other tools better. All in all, it's a nice product depending on your preferences.
If you want some training, here is a link. There are 6 sessions, but the "Welcome to Listingbook" is more than enough for most people. Also we have a toll free number for our Help Desk that we answer at our North Carolina office (not some overseas location). http://staging0.listingbook.com/Marketing/webinar/
I hope this helps and welcome to the Listingbook community.
The least hugely beneficial element of LB is assigning your home seller an account so they can receive up-to-date data regarding the competing market. They'll call and say, "Robin, let's reduce the price."
The greatest hugely beneficial element is allowing citizens FREE access to reliable, accurate, timely real estate information. All the stuff in between is exceptional also. Use it!
It is graphically quite cool. It's also the best product I've seen that enables up to the minute search alerts and consumer level Customization.
10% of the Realtors get most of the listings while the 90% split the rest. Big business always wins out.
What I like best about Listingbook is the seller report and the sellers like it, too. It shows how many Listingbook users viewed their property and how many prospective buyers saved it to their favorites. It's a neat tool to help gauge interest level.
I also like the open house promotion flyers. An additional fee applies. You make the open house flyer online, specifying the open house dates and times. The flyer is direct emailed to Listingbook registrants whose criteria fits that of the subject property.
Feedback I've received from some clients is that the property search is cumbersome and not super user friendly. They log on all the time at first and then tend to drop. I usually have clients on the automatic search I create from the MLS and offer Listingbook as an additional search they can create and modify as they choose.
About a year ago, Listingbook said they were going to introduce a fabulous new platform. The price increased to more than twice what I'd paid the previous year (I have a branded site), but the new platform has yet to emerge in my market.
I have used Listingbook for a number of years and have found it very beneficial. It helps to stay on top of a client's home searches, key in on any changes they may make or new areas they may expand to.
As they advertise, it is primarily a customer communication tool, not a lead generation system. Because LB gets all their market information from the same MLS you are a member of, they provide nothing new in terms of market information and reports. If anything, their IDX feed is not as complete as what you get from the MLS.
The CRM features I get from the web site provided by my MLS are as-good or better than ListingBook.
A point of concern, which previous responders have pointed out as a benefit, is that your clients - if they use LB - will have direct access to market data through the system. I see that as a problem more than a benefit. Market data without an analysis of how it relates specifically to a client's situation can be confusing and cause missunderstandings. I prefer to send clients reports that have been branded with my logo and that contain my analysis of the data. The free RPR reports offered through my MLS do a much better job of this.
If you have a CRM system that you like already, I wouldn't recommend spending $$$ on LB.
I currently use the paid subscription edition of Listingbook and it has some features that are quite useful. There is also a free edition but morning reports, website, cma etc are not agent branded.
What I personally like.
Price is reasonable for what you get.
Customer Relationship Management function. CRM
Client search & ability for agent to see actual properties client has viewed.
Direct updated listing feed from FMLS
Cyber CMA. This is to me the best feature. Branded CMA reports in minutes. Very easy to find & add comp properties. It also has some nice statistical info that you can include or hide from your CMA.
The agent morning report is convenient and shows client & prospect activity with a summary of properties viewed this is emailed to you daily.
Mini Website / Splash page for lead generation. http://luxuryatl.listingbook.com/
They also just added the capability to view tax info.
If they worked something out with GAMLS and integrated all GA listings this would really be a fierce tool for both agent & consumer.
Quickfarm. Hmmm could be better.
Overall,,nice for the price. It depends on how you use it in line with the other tools necessary to become an efficient agent.