Best of Luck To You,
Please see my blog for what Trulia has done for me, i have included soem great tips and advice i have received from other agents as well
Lynn911 Dallas Realtor & Consultant, Loan Officer, Credit Repair Advisor
The Michael Group - Dallas Business Journal Top Ranked Realtors
I still get more leads from Google searches that take the prospect directly to my web site than I do from Trulia, AR, etc.
Howz come nobody is mentioning Realtor.com? It's still the #1 web destination for consumers, ain't it?
However, I want you to consider the reality that you are the best lead generation system for high quality leads in existance. You should own your lead generation process and system.
Let me share what I've been successful with that has direct comparison with your location in Rochester. There you have a relocation business driven by X, K and B&L. Additonally, your area is rich with many 'God given graces' that make it unique. There are attractions that can be exploited such as Disney for me, Niagra for you. Toronto and Dunedin Blue Jays for me, Rochester Red Wings for you. Gulf of Mexico/Lake Ontario but we have no skiing here!
I would encourage you to create real localized identity and provide web based resources for everyone who is in a Rochester frame of mind. In your localized web marketing, make certain you incorporate the same human emotion element that keeps folks coming to Trulia.
You can understand that I won't share the details in this forum. However, we can make the fire bigger with a priviate discussion or follow up with my MAi marketing director, Les, at: maigroup1leso(AT)gmail.com
ReMax Realtec Group
727. 420. 4041
The best success I have had i with Trulia,& Zillow like everyone else we are all competing for the same business.It is the luck of the draw. My best advice is to work on your profile, make it stand out & contribute your advice often on whatever site you decide to use.