Question Details

Daniel Casti…, Real Estate Pro in Santa Monica, CA

Does Participating on a Forum like this one generate leads ?

Asked by Daniel Castiel, Santa Monica, CA Thu Jul 18, 2013

After all 20 agents usually answer each question, I know it must generate leads,
but has it been worthwhile or just so so ?

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Answers

8
For my agents and for me, it has definitely been worthwhile. Many qualified leads of ours have come from Trulia that have become contracts and closings.
0 votes Thank Flag Link Fri Jul 19, 2013
The stronger your presence on the internet in general and public real estate sites in particular, directly relates to the number of leads you will receive...at least it has for me.
0 votes Thank Flag Link Fri Jul 19, 2013
Hi Daniel. I typically participate in the forums as a tool to decompress and relax for awhile. I find the forums interesting and entertaining. Contributing is fun as well. The diversity is terrific. It's never resulted in any leads to speak of. Enjoy!
0 votes Thank Flag Link Thu Jul 18, 2013
#5 of 20
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Daniel,
First you must understand who uses websites like Zillow and Trulia.
How far up stream are they?
What is the maturation process for these visitors?
When they decide to act, exactly what will they do?
Upon what will they base their decision to act?
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Next, how does your preferered client fit into this 'profile'?
It is possible your preferred client will never be on aggregate websites to find actionable information.
From your own local research how are local buyers going about their house hunting.
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Now, assess your purpose for being here.
1. Are you going to troll for leads.
2. Create relationships for B2B referrals
3. Use for validation platform.
4. Utilize as tertiary marketing venue meshed with affiliated efforts that feed your funnel.

Finally, you have a purpose. You know your target. All you need is the right appeal and memorable messge. You must apply ALL the best practices of marketing, even if they create conflict. The reason they are BEST practices is because they get results. Don't devolve into real estate agent plablium. And make sure all your responses can fit inside a Tweet, like I do! :)

Finally, finally, I love what Claudia Gravelle NM stated, at the very least, "IT KEEPS YOU RELEVANT!"
It is this princple that will make real pros understand a home seller only needs to have seven questions answered. The releveant answer to those questions assures the homeowner they've met the right person. But you do need to know what's behind the questions that are on their mind.

Finally, finally, finally, "Have fun!"
Trulia can and will accomplish the task for which you assign and feed.
Without clarity of purpose, it is just WISHFUL THINKING.

Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
727.420.4041
http://RealEstateMadeEZ.us
0 votes Thank Flag Link Thu Jul 18, 2013
Daniel, One of the benefits I have found is that it keeps you relevant.
The questions that are posted represent what is on the mind of the consumer.
The answers give you an insight into both professional and some unprofessional business practices.
Many times I need to research the answer and find that I have learned a little something I may not have otherwise discovered.
And, yes, I have found this forum to generate some very nice leads which have developed into very long term business relationships with consumers as well as other agents.
I have been able to refer clients to out of state lenders and real estate agents.

If you make it part of your day, every day, like anything in this business, it will benefit you.
0 votes Thank Flag Link Thu Jul 18, 2013
I just closed a $500,000 home because of my activity on Trulia. Nothing wrong with spending 10 minutes a day here answering questions and interacting with others.
0 votes Thank Flag Link Thu Jul 18, 2013
I recommend changing your goal:
If you do something, without the "what's in it for me?" thing, then you'll get a lot more out of it:
A lot of us on Trulia, do it for the FUN, the learning and the helping-the-people thing.
If there's a LEAD in there somewhere......
0 votes Thank Flag Link Thu Jul 18, 2013
Hi Daniel,

With consistent participation, yes, Trulia generates leads. But like anything else you have to work on it regularly.
0 votes Thank Flag Link Thu Jul 18, 2013
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