Mo Davis, Real Estate Pro in Clinton, MD

Do you think marketing to expired's/withdrawn's still works?

Asked by Mo Davis, Clinton, MD Sun Apr 1, 2012

What method of contact have you found works best and is the most successful in you re-listing the property and actually getting it sold or rented?

Help the community by answering this question:


I used to market expired's through mailings. I only ever had one person contact me to list their property through those mailings. It didn't sell with the previous agent because the home was a mess. I helped the seller clean up a bit, took better photos, listed it at a great price and it sold within 3 weeks.

I also used to send mailings to owners that had a lis pendens filed against them. I got two listings from that.

The money I spent on mailings wasn't really worth the time and effort, so I switched to all online marketing as well as word of mouth, referrals, friends, relatives, etc.

There are many marketing strategies to use. Internet/online strategies have worked the best for me.

Tammy Hayes, Realtor
Green Lion Realty, Port Charlotte, FL
2 votes Thank Flag Link Sun Apr 1, 2012
Thanks Tammy! Yes, it seems the ship has come and gone for the exp/wdrn mailers. Online is truly better. Do you do trulia local ads? I just signed up and have been getting a steady stream of leads each day... Now I have to see if they come out of the woodwork and actually get preapproved, tour homes and write an offer...
Flag Sun Apr 1, 2012
Sometimes it does and other times it doesn't. I think it is just a matter of being consistent in whatever method you use to contact them and catching them on the right day when they are ready to say Yes.
1 vote Thank Flag Link Wed Apr 11, 2012
Great question Monique,

Would love to hear someone on this.

Irina Karan
Beachfront Realty, Inc.
1 vote Thank Flag Link Sun Apr 1, 2012
Me too, what do you think about it? Have you tried this type of marketing? I have tried different styles of postcards and also a letter I got from online at Barrino. Not much response, actually none at all. So I'm wondering if the direct mail marketing is just not it for this type of prospect.
Flag Sun Apr 1, 2012
Thanks for all of your feedback!!! It's very appreciated.
0 votes Thank Flag Link Mon Sep 3, 2012
I believe as previously noted it is about consistency and reputation.

good luck
0 votes Thank Flag Link Mon Sep 3, 2012
Aloha , Oahu is relatively a small Island, so for me personal contact is the best marketing tool . Networking and staying involved in community projects has brought me success in my business and keeps me on top of current affairs! Mahalo nui Nina S Thompson
0 votes Thank Flag Link Mon Sep 3, 2012
I've done much research in this area and I always come up with the same answer. There is a reason that they are expired. Overpriced, clutter, outdated, needed repairs, unreasonable expectations of the seller and the list goes on. I do know one agent who has good luck with expireds, but he is a robo caller. I'd much rather spend my time doing something a little more productive.

Networking is a great tool these days. It puts a new fangled spin on an old fashion concept. Getting to know people and allowing them to get to know you. Developing a trusting relationship and proving yourself. The referrals will come!
0 votes Thank Flag Link Sun Apr 8, 2012
Thanks Bill, thanks Debra, thanks Judy, thanks Akil
0 votes Thank Flag Link Sun Apr 8, 2012
Hello Monique,

Mail a letter and follow up with a call and then visit. Working expired listings can get you many listings. good luck.
0 votes Thank Flag Link Sun Apr 8, 2012
I think it probably all depends on the community that you are working in but I can say it has worked very well for me. I use a direct mail postcard that was specifically created for expired/withdrawn listings.
0 votes Thank Flag Link Mon Apr 2, 2012
I use The Redx and it takes effort but they do relist. Best regards, Debra
0 votes Thank Flag Link Mon Apr 2, 2012
When you say effort, what is it that you do more specifically please?
Never tried it before. Irina Karan/Beachfront Realty, Inc. Miami FL
Flag Mon Apr 2, 2012 the market continues to grow stronger, this marketing technique is one in which agents will be reaping the benefits. This is no time to "abandon ship."

0 votes Thank Flag Link Mon Apr 2, 2012
Without providing you my opinion that will likely have little meaning for you, I would advise you to do your own research. Ask you broker to allow you to conduct a 'quality' survey of your brokers expired listing. Inquire of the owner what has occurred during the three or four weeks following the expiration of the listing.

Real estate is local, you need to know what's is happening in your market. With this information which you gather yourself (you've got some skin in the game). If this proves to be a viable venue for your area, you will not only discover what you should do but when you should do it. Overwhelmingly, the assumptions made are proven to be wrong.

Best of success to you.
0 votes Thank Flag Link Mon Apr 2, 2012
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