I also used to send mailings to owners that had a lis pendens filed against them. I got two listings from that.
The money I spent on mailings wasn't really worth the time and effort, so I switched to all online marketing as well as word of mouth, referrals, friends, relatives, etc.
There are many marketing strategies to use. Internet/online strategies have worked the best for me.
Tammy Hayes, Realtor
Green Lion Realty, Port Charlotte, FL
Networking is a great tool these days. It puts a new fangled spin on an old fashion concept. Getting to know people and allowing them to get to know you. Developing a trusting relationship and proving yourself. The referrals will come!
Without providing you my opinion that will likely have little meaning for you, I would advise you to do your own research. Ask you broker to allow you to conduct a 'quality' survey of your brokers expired listing. Inquire of the owner what has occurred during the three or four weeks following the expiration of the listing.
Real estate is local, you need to know what's is happening in your market. With this information which you gather yourself (you've got some skin in the game). If this proves to be a viable venue for your area, you will not only discover what you should do but when you should do it. Overwhelmingly, the assumptions made are proven to be wrong.
Best of success to you.