Question Details

Foundation R…, Real Estate Pro in Hilton Head Island, SC

Do you think Social Media (Facebook, Twitter, YouTube) has changed the way of marketing for Realtors?

Asked by Foundation Realty Team, Hilton Head Island, SC Sat Jun 18, 2011

I see a lot of Realtors trying to use these types of outlets with little to no success. I am interested in learning more about those who have had transactions directly because of these and how they were able to attract either buyer/seller based on their social media presence.

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Yes I do think it has, a lot has changes since my mother and grandmother were brokers. For example I think offering $1K for example bonus to buyers agent is a joke. Clients go online and search themselves now, they usually tell me what or which homes they would like to view, not like I am going to recommend a house just because of a bonus anyways. That is probably the biggest difference, with internet more and more clients can view inventory online and then contact an agent or Realtor vs in the past they (clients) were relying solely on the agent to show them what was available. I have seen "experienced" agents fall behind on the technology, which is a shame. Embrace change, as it is a constant force to be dealt with.

Best of luck.
Spirit
0 votes Thank Flag Link Sat Jun 18, 2011
When I ask my clients where they looked to find a Realtor (and then selected me), none of them have ever said they looked on Twitter or Facebook to find either a Realtor or a home. They might socialize with old friends and former high school buddies on Facebook and they might follow any number of famous people on Twitter, but they just aren't using it for real estate. While I think having a social media presence counts for something, I'm not convinced it actually results in any agent's primary source for closed transactions (someone feel free to prove me wrong on this!). I have yet to hear one Realtor in my service area say they actually sold a property to a buyer who first contacted them as a result of seeing their tweets on Twitter or their posts/ads on Facebook. Could this change in the future? The jury's out on that one, but where and how one markets is always changing.
2 votes Thank Flag Link Tue Jun 21, 2011
No.

YouTube has the possibility of giving Realtors a new tool. But Twitter and Facebook? I haven't seen much being attempted with those and I haven't seen any serious marketing attempts.
1 vote Thank Flag Link Sat Jun 18, 2011
Don Tepper, Real Estate Pro in Burke, VA
MVP'08
Contact
Foundation,

Being successful via social media isn't only about having an active account. It comes down to understanding how best to intigrate it into your business and network it to other venues.

Bill
1 vote Thank Flag Link Sat Jun 18, 2011
Whether your a veteran or novice Realtor, your sphere of influence is a direct correlation between referral business and new business. Social media has helped a number of our agents gain indirect credibility while continuing to market themselves as professionals in our area.

I am still a firm believer that referrals are always the best type of lead generator, but (and I emphasis this), Social media simply opens more doors when our old referral client base is tapped out!

Foundation Realty Facebook Fans - 3,347 (And Counting)

Become A Fan & Follow Our Progress
0 votes Thank Flag Link Sun Jun 26, 2011
I think the entire online experience is changing. The concept of a website is becoming obsolete and having a presence on places like Facebook and Trulia is quickly replacing it. 20 years ago, TV commercials ended with an 800 number, 10 years ago, they ended with a web site address. Now, more and more ar ending with a Facebook link.

While I don't think the market is being captured just yet, I believe that it is moving that way. I think it is really hard for an agent to have a web site or an iPhone app that can compete with sites like Trulia and Realtor.com. Getting our name out there is going to have to shift to more organic exposure on sites like this.
0 votes Thank Flag Link Sat Jun 18, 2011
Facebook and Twitter seem to be working well in the politcal world, I suspect they will have a time in the real estate world, but not yet.


DAVID COOPER Las Vegas Foreclosure Specialis with 35 years experience buying below market. Free list see website or Call +1-7024997037
0 votes Thank Flag Link Sat Jun 18, 2011
Marketing is a global plan you never know where a potential client OR referral may come from

Lynn911 Dallas Realtor & Consultant, Loan Officer, Credit Repair Advisor
The Michael Group - Dallas Business Journal Top Ranked Realtors
972-699-9111
http://www.lynn911.com
0 votes Thank Flag Link Sat Jun 18, 2011
Combination of the old and the new for me an "old school" person! Not a Facebook person or fortunately need to be out there that way. Respecting one's privacy more important to me. Referrals still the best form of my business!
0 votes Thank Flag Link Sat Jun 18, 2011
For the successful Realtors who have little or no online presence the answer is no.
Web Reference: http://www.321property.com
0 votes Thank Flag Link Sat Jun 18, 2011
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