Was it worth it? Not in the way you would expect.
A few examples. Paying Trulia.
It took all of 3,211 nano-seconds to realize all advertising on Trulia benefits the listing agent. The listing agent soon realizes, they don't need to pay to benefit! It's a broken business model.
Yes, I have made money via Trulia
Market Leader: Observing consumer responses on ML revealed the REAL indicators to monitor. These indicators work in ANY marketing arena. Yet another marketing company spewing "Gotta respond to inquires in 3.1 nanoseconds." ReALLY? Just how does that work when you are taking care of the people who are ACTUALLY paying you?
Yes, I have made money via Market Leader.
Realtor.com - Yep, paid them and stopped.
I truly don't recall the last time a buyer stated they are using Realtor.com as a home find resource...I always ask. A broken lead model whose only benefit is 'smoke and mirrors' to get listings.
No, never made money via Realtor.com
Lead Street - This has proven to be a more effective resource....if the right squeezes are in place.
Still in use, Yes, I continue to make money via Lead Street.
Hey, what about the real estate publications?
Moral to the story: It is worthwhile to purchase leads IF you know the trigger event AND have conformed your message specifically for the trigger event. When you know the trigger event, an agent WHO IS NOT ASLEEP AT THE WHEEL will have an 'Ahhh Hah' moment and understand they can do the same thing for 1/10th the cost and realize conversion in the upper 30s instead of in the 7% range. ALL of us already have those resources at our finger tips.
Sometimes you need to write a check or two to see what others are doing. Realtors would be well advised to scooch up close to SalesForce, SugarCRM or ListingGrabber to catch a glimpse of the pivot that well underway and will leave all those companies in Stuarts list, and the subscribing agents, orphaned on a remote island.
Since we are all right here on Trulia. focus on what TRULIA is doing to market themselves (not the agent) and the curtain will pull back a little, then visit those companies I mentioned. If you mention my name they will know what you are looking for.
It's very frustrating as there are too many realtors on all the same sites.
Depending on your market, choosing the right "pipeline" would prove most beneficial in securing, and ultimately, activating leads into buyers/sellers.
So far, no success, but I have one buyer Im working with who found me on Trulia.
I could spend thousands a year on it, and if I just get 1 client/sale out of it per year, it pays for itself and then some.
Odds are that once I've been in the business for a while, I'll be able to work through word of mouth rather than paying for leads, but for now, it's worth the minimal investment to try to build up my list.
There just seems to be too many out there that start off very aggressive promising the moon and the stars, then they get bought out by one of the other programs.
Kawain Payne, Realtor
The best way to get leads, it seems, is to have listings that one can post. When people contact you for information, every single inquiry is a lead.
For my second to the last sale last December, one of them was for a lead that came through via Trulia. I called the lady immediately, and we had a nice conversation. Less than a week later, after guiding her through the buying process, we got into contract. They closed just in time for Christmas. So the commission earned from that one sale has more than paid for itself in terms of advertising online.
But to pay by click, or per lead? No.
Hit me back with any questions.
I don't like to door knock or cold call. I like people calling me. I am closer. So if warm leads come to me I can close them.
One not on your list is ReMax.com. Obviously it's not open to all but I do get leads from ReMax along with the other websites and I feel ReMax agents pay a bit more to be there but I find it worth it.