Julie Butler, Real Estate Pro in Virginia Beach, VA

Do you have any success at getting new clients while holding someone else's open house?

Asked by Julie Butler, Virginia Beach, VA Fri Jan 20, 2012

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Yes, it is a great way to be in front of potential buyers, make sure you have flyers of other listings in the area and if they don't like the home you are holding the open house in, offer to show them around. It has worked for me. Good Luck
1 vote Thank Flag Link Fri Jan 20, 2012

Open houses are a great way to build your real estate business. Not only can you hold open houses on the weekends, daily open houses can help you find buyers and sellers. Open houses will give you exposure in your community.

Planning is the key to a successful open house. I have found that walking the area and passing out open house invitations may increase the attendance of your open house. Neighbors may have friends or family who may be interested visiting your open house. Also, putting open house announcements on Craigs List, Trulia and other internet locations may bring in more people for your open house.

Provide a list of other homes for sale at your open house to help you build a relationship with clients. Open house visitors will stay longer at your open house the more information you have available. Provide a sign in form to capture their client’s contact information including their e-mail address so you can follow up with the clients. Write a thank-up note or send an e-mail thanking the people who visit your open house to help clients remember you.

Open houses are great way to meet people in your community. Hope you have success at your open houses.

Carol Perdew
Prudential California Realty
(209) 239-7979
DRE 985176
0 votes Thank Flag Link Sun Feb 26, 2012
I don't hold open houses anymore, but when I did... NO. Good luck to you though.
0 votes Thank Flag Link Sun Feb 26, 2012
If you are a new agent or don't have many of your own listings, I think this is a great idea. You want to do open houses for relatively new listings that are priced right and are likely to generate a fair amount of traffic. You will have to follow up with the buyers attending the open houses almost immediately afterwards without appearing pushy. They have to like you in the short space that they met you and walked through the open house. It might be helpful if you are create a small brochure/literature explaining who you are and whatever unique service/niche you offer. Remember many of these buyers that attend open houses are just lookers
0 votes Thank Flag Link Sat Feb 25, 2012
I have done open house for other agents many times over the course of the years and it has proven beneficial. However, lately many agents are "sending their clients" if they know a property will be held open instead of showing it themselves. That, in my opinion, is the only downside to doing someone else's open house.

Good luck!
0 votes Thank Flag Link Sat Feb 25, 2012
Make sure you understand who attends open houses.
Focus your value position message on these.
Your first question needs to be, "Are you currently working with an agent to find your new home?"
Don't spend any time with those who say, "Yes."
When they leave, don't miss the opportunity to ask, "Do you know anyone thinking of selling their home?"
Hint: It may be them.
0 votes Thank Flag Link Sat Feb 25, 2012
Make sure the open house is sellable. I find that an open house is great if the house is in great condition, priced right, great curb appeal, and you 've made sure the open house was well advertised. New clients can be picked up, but you have to give them a reason to visit the open house. If not, you will find yourself babysitting a home.
0 votes Thank Flag Link Sat Feb 25, 2012
I find an Open House to be a great source of new clients and I don't find that it matters whose listing it is. I make a big effort to have a working knowledge of the home and its competition. The more you know about the property the better chance you have of picking up a potential client. Buyers hate to waste their time and dislike hearing comments like, its not my listing or I'll have to ask the LA, when asked for information an agent doesn't know. If they've signed in with their email, make sure to follow up that evening with a thank you or any information that you've promised to provide.

Good luck!
Gwen Janicki
0 votes Thank Flag Link Sat Jan 21, 2012
Why wouldn't you..... The customer doesn't know th listing agent from "a barrel of monkies" and you as the host have total access to individuals walking through the door. Consider having working knowledge of the home, its community and similar homes in the area. Remember, buyers today are seeking value and rightfully so.....being able to address your home's value is critical to catching a buyer....

Good luck,

0 votes Thank Flag Link Sat Jan 21, 2012
Hello Julie,

In MD, when having an open house we have to have it for the purpose of the brokerage representing the seller. However, i have had met quite a few potential buyers.

It's snowing up here now so I am going to put a hold on open houses for a while.
0 votes Thank Flag Link Sat Jan 21, 2012
I normally have success with obtaining new clients when I'm holding an open house. A good idea is to plan the open house for a week ahead of time. During the week take a few hours and canvass the neighborhood. Knock on doors and let neighbors know about the open house. Promoting your open house is a great way to start a conversation with the neighbors.
0 votes Thank Flag Link Fri Jan 20, 2012
If doing someone else's open house make sure it is a sellable house that is priced right. Not a run down off the beaten path overpriced mess that an agent will not work themselves. If you don't have a good listing to hold open. Look at your office listings like a buyer and ask to hold open the one you would most likely buy if you were looking.
0 votes Thank Flag Link Fri Jan 20, 2012
Many agents do this simply to find buyer clients. Not necessarily to sell the house -- although selling the house should be mission number 1!
0 votes Thank Flag Link Fri Jan 20, 2012
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