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Fred Glick, Real Estate Pro in Los Angeles, CA

Do you do dual agency deals? If you do, do you feel you can serve two masters?

Asked by Fred Glick, Los Angeles, CA Wed Dec 26, 2012

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Yes, I do engage in dual agency - as do most NJ agents who show, not only their own listings, but any company listings.
We are considered to be "disclosed dual agents" when showing any company listings.
There has been talk that this may change - or at least the semantics/titles may change in the future, but this is how it is now.

Do I feel I can "serve 2 masters"?
Well........
I don't feel I am serving any "master", per se, but I am treating all parties fairly and equally, and supplying them with any factual information, and guidance (in regard to the process and their rights) they need to proceed with the sale.

When I am contacted via the internet for information on one of my listings, as I am sure many agents are these days, I start by simply offering factual information on the home........if a showing is requested, I explain that under those circumstances, I will be working as a dual agent. I explain what that entails, and give them the chance, if they prefer, to find an agent from another company.

Most consumers do not take that option, unless they are already working with another agent.
1 vote Thank Flag Link Wed Dec 26, 2012
Yes and yes.

I see my job as a Realtor is to always serve my clients' interests fairly. If both sides are comfortable with the arrangement, I have no problem executing my job.

Indeed, the issue of dual agency is relatively new to residential real estate. Listing agents used to handle both sides of the transaction all the time. In commercial real estate, this is still typical.
Web Reference: http://www.archershomes.com
1 vote Thank Flag Link Wed Dec 26, 2012
For me, not only no, but HELL NO. It is impossible to serve either party properly in a dual agency deal. I'm not out for a win-win, nobody hires a broker for that. They hire a broker to get them the best deal and close it. That ALWAYS means that one side will do a little better than the other. That's the real world of aggressive representation.
0 votes Thank Flag Link Wed Dec 26, 2012
Good question, Fred!

I don't think I can serve two masters with opposing viewpoints, and so I don't do dual agency deals. However, as a practical matter, in order for clients of my brokerage to be properly served, sometimes the brokerage has to be a dual agent.

Yes, I know, the Exclusive Buyer Agent avoids all that. Yeah, well. With all due respect to EBAs, it seems to me that you learn more about the game if you have played both offense and defense.
0 votes Thank Flag Link Wed Dec 26, 2012
Fred, this is a great question. In Georgia, we must explain to our prospects the different types of agency available, and in the case of dual agency, the conflicts and limitations inherent in that situation. I for one will not practice dual agency and will instead represent either the buyer or the seller as my client, but not both.

My clients expect and are given the full benefit of my advice, my customers are not. Trying to give the best advice to both buyer and seller can very easily lead to a conflict of interest and disciplinary action, up to and including loss of my real estate license. As a former president once said "it wouldn't be prudent".

For more information about agency in Georgia, ask for the Georgia Association of Realtor's pamphlet "The ABC's of Agency".

Best,

Dave Herren
Best Atlanta Properties
404-425-4945
0 votes Thank Flag Link Wed Dec 26, 2012
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