Alhough....... I'm reminded of the story of John Smuth, the accountant. Er... John Smith. Mr. Smith stopped by the printer on the way home to pick up a new box of business cards. Rushing to catch a bus home, he didn't check the cards, he just paid the printer and hustled on his way. Once seated on the bus, he looked at the box of cards and discovered that the printer had made an error, spelling his last name incorrectly - "Smuth." Enraged, he tossed the entire box of business cards out the bus window. The box burst open upon landing, showering business cards all over the street and sidewalk below.
The next day, ten new clients called to make an appointment with "John Smuth" to discuss their accounting needs.
People are turned off by this.
When I'm in that situation; I just ask them; "may I give you my card?"
If they will throw it away, they will say "no think you".
If they might be interested, they are more likely to keep the card.
I hate playing the "numbers game" of throwing it up against the wall, and seeing what will stick!
I'd rather treat the people with respect.
First you must turn them from unknown to known.
Then you need to create the need and opportunity.
(The market depends on where you live)
Followed by the solution....the content of the card.
Purpose, to have newly met to pass the card on to folks just like them. (haven't met) since the one you just met has imported your contact data into their cell phone......and THAT is what your card was actually DESIGNED to accomplish.
Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
Scotsdale Bluffs, Dunedin Home Tour
The best time, in my opinion, to pass a business card is in exchange for the other person's contact information. When they give you their phone number or email - or even THEIR business card - THEN you give them your business card.
I try to carry at least 30 cards a day to pass out. I do agree with others comments below about not intruding on an individual's space just to hand them a card. I like to pass them out to person(s) that have an interest in real estate.
I habd them out at places wher I do business. Like my dry cleaner, the nail salon, the hair salon,
at Church,and even the car wash!!
Kawain Payne, Realtor
I wrote this blog about printing biz cards a few years back but a lot of it still holds true. If you feel this is an intrusion on your question, feel free to delete it:
You should always carry your business cards with you. As the other agents mentioned, it's important to get to know the unknown person and when it comes up let them know that you are a Realtor and give them your card.
Best of luck
Majid (Jay) Mirzai
Coldwell Banker Residential Real Estate
You got to be aggressive sometimes. People don't just assume you are a REALTOR. I am surprised by the leads I get when I just mention I am a REALTOR and give them a business card. Real estate is all about referrals and you know more about yourself then anyone. So I recommend you get bold and start tootin' your horn. I think it will payoff.
Hope this helps!