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Tracy Hoyt, Real Estate Pro in Valrico, FL

Do you always carry your business card with you and when do you think it is the right time to pop it out with a unknown person?

Asked by Tracy Hoyt, Valrico, FL Thu Mar 14, 2013

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I provide a card only when asked, which is consistent with my policy of never telling anyone what I do for a living unless they ask. I find people much more receptive to my pitch if they ask for it.
Alhough....... I'm reminded of the story of John Smuth, the accountant. Er... John Smith. Mr. Smith stopped by the printer on the way home to pick up a new box of business cards. Rushing to catch a bus home, he didn't check the cards, he just paid the printer and hustled on his way. Once seated on the bus, he looked at the box of cards and discovered that the printer had made an error, spelling his last name incorrectly - "Smuth." Enraged, he tossed the entire box of business cards out the bus window. The box burst open upon landing, showering business cards all over the street and sidewalk below.
The next day, ten new clients called to make an appointment with "John Smuth" to discuss their accounting needs.
1 vote Thank Flag Link Fri Mar 15, 2013
I've always found that salemen who press a business card in your hand end up without a card nor a customer.
People are turned off by this.
When I'm in that situation; I just ask them; "may I give you my card?"
If they will throw it away, they will say "no think you".
If they might be interested, they are more likely to keep the card.
I hate playing the "numbers game" of throwing it up against the wall, and seeing what will stick!
I'd rather treat the people with respect.
1 vote Thank Flag Link Thu Mar 14, 2013
'Pop it out to an unknown person?"
First you must turn them from unknown to known.
(name badge)
Then you need to create the need and opportunity.
(The market depends on where you live)
Followed by the solution....the content of the card.
Purpose, to have newly met to pass the card on to folks just like them. (haven't met) since the one you just met has imported your contact data into their cell phone......and THAT is what your card was actually DESIGNED to accomplish.

Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL

Scotsdale Bluffs, Dunedin Home Tour
1 vote Thank Flag Link Thu Mar 14, 2013
Its that moment when you know a connection has been made with the potential client.
0 votes Thank Flag Link Fri Mar 15, 2013
I'm with Ron Thomas.

The best time, in my opinion, to pass a business card is in exchange for the other person's contact information. When they give you their phone number or email - or even THEIR business card - THEN you give them your business card.
0 votes Thank Flag Link Thu Mar 14, 2013
Hi Tracy,

I try to carry at least 30 cards a day to pass out. I do agree with others comments below about not intruding on an individual's space just to hand them a card. I like to pass them out to person(s) that have an interest in real estate.
0 votes Thank Flag Link Thu Mar 14, 2013
I carry them and pass them out like candy. If I am in the market and I strike up a conversation with someone I hand them a card.

I habd them out at places wher I do business. Like my dry cleaner, the nail salon, the hair salon,
at Church,and even the car wash!!

Kawain Payne, Realtor
0 votes Thank Flag Link Thu Mar 14, 2013

I wrote this blog about printing biz cards a few years back but a lot of it still holds true. If you feel this is an intrusion on your question, feel free to delete it:…


0 votes Thank Flag Link Thu Mar 14, 2013
Always carry my business card, Vista Print makes it affordable enough to promote as much as possible. The right time to pop it is when the opportunity arises, I just don't turn around on a supermarket isle, introduce myself and hand out a card. Given the fact that our local market is still flooded with pre-foreclosures, the opportunity arises very often.
0 votes Thank Flag Link Thu Mar 14, 2013
Hi Tracy,

YES! That's why I print 10K at a time. Nothing beats a business card.

0 votes Thank Flag Link Thu Mar 14, 2013
Hi Tracy

You should always carry your business cards with you. As the other agents mentioned, it's important to get to know the unknown person and when it comes up let them know that you are a Realtor and give them your card.

Best of luck

Majid (Jay) Mirzai
Coldwell Banker Residential Real Estate
0 votes Thank Flag Link Thu Mar 14, 2013
Afetr reading all or most of the answers below, I find I agree with them
0 votes Thank Flag Link Thu Mar 14, 2013
I have a stack in my pocket, in the console of my car, in my bag... You'd be surprised how often I still find that I need one and can't get my hands on it because I've just run out. I'm not aggressive about it. I meet people, we talk, eventually it comes up. Your approach will depend on your own personal style. If you're not comfortable with it then people aren't going to be comfortable with you. Don't be afraid to put it out here, but do it in a way that feels natural to you. People can smell desperation.
0 votes Thank Flag Link Thu Mar 14, 2013
Hi Tracy,
You got to be aggressive sometimes. People don't just assume you are a REALTOR. I am surprised by the leads I get when I just mention I am a REALTOR and give them a business card. Real estate is all about referrals and you know more about yourself then anyone. So I recommend you get bold and start tootin' your horn. I think it will payoff.
Hope this helps!
0 votes Thank Flag Link Thu Mar 14, 2013
Hey Tracy. I always have my business cards on me, but I'm not always prospecting. If real estate comes up in a conversation, great. I'll discuss it then. I never push it on people or hand out cards to random people. Not my style.
0 votes Thank Flag Link Thu Mar 14, 2013
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