So I'm on the fence, I tend to gloss over them but do look quickly. Having said that on the sending end, I see few of them opened.
The cost is low and so I continue to send them periodically. But I put this is the category of "...to be evaluated further" expenses for 2011.
Unwavering Commitment to Service
They work if information is new, if it has been out there for a long time , Pause and send when you can add
newer data. If you blast the same information over and over, most agents will just delete the flyer. Change format, heading and data, and it will get read.
I think that they can work, and I personally have found a few newly listed properties for clients through email blasts. I make a point to quickly glance at every one I receive, but I do have to say the majority of them advertise properties in areas that are out of my search range. Since it only takes one buyer to make the decision to purchase a home I still think blasts can be used as another tool in our arsenals...you never know.
Not sure if they do US, but it wouldn't hurt to contact them and check.
Yes, I do an ebalst whenever I have a new listing. I know, you all hate it.
If the receiving agent know's me, they actually look at the eblast. I have had phone calls from other agents about my listings (especially if it is a hot property).
I know it is a pain to get those, but I will continue to eblast for now. It only takes one Realtor to sell your property.
I'm considering sending an email blast in Arizona. Does anyone have the name of a company(ies) that provide this service? I'm looking for design and the email addressess.
What I found a little funny was that as Realtors so many responded that they view these as junk email, but the vast majority agents use drip email campaigns to their databases. I'm guessing that they don't like spam email, either :)
Also, many people abuse addresses with the notion that the chances theoretically rise in par with the amount of people that receive them.
As Karen said, sometimes it works. Also as stated before, none of us need to be receiving every new listing or price change notification. That is abuse.
However, the special case message is perfectly acceptable to me. It must be unique and the subject lines needs to reflect the issue. Such as: "NEEDED 5/3ba/3 no deed restricion" or "Limited showing, 4/3/3 Copperhead Village Sept 18 only" and yes "$10,000 bonus" will get my attention.
Every agent runs their business as fits them. Some say No Open Houses, others believe they don't need any of that advanced training, while still more will state...don't coddle me and leave me alone. And of course there are those that are just plain nasty.
The reality is we are in a numbers business. The more opportunity your message has of appearing before seeking eyes, the better service you are to your seller. Why anyone would hire an e-flyer service is beyond me. Every CRM program I've evaluated provides this capability. Unless of course it's a good work around for the nasty's out there.
If you just want a standard email blast service you can run:
try constant contact, mobilestorm, or emma...
There are hundreds of these, and i am sure some are dedicated to real estate. Dollar for dollar email is best, however, usually it works best when a call to action, deadline and deal are associated with the email.
I think that in real estate a good blog is better, on and with a good website. Email is great but it may be a good branding tool. When the market is hot ( more buyers then sellers) blasts will make better sense. "hey, guess what mr. buyer, i just found out about a cool new home, lets go put in an offer".
Broker to Broker with few buyers just gets depressing.... ha ha.
A week ago I'd have said.....junk mail. But last Friday a "just listed" caught my eye....I sent it to the buyer I was working with and we went out to see it the next day. Now we did write an offer on another property.....but it did get the buyer in the car to see the listing. That being said....I also get 100s of these a week and this was the first time I have ever done anything with any of them
Most of the time, email blast=Spam.
I would not involve myself with any of those companies. Neither would I buy any of those â€œdirtyâ€ email lists.
1-You offering a bonus-my buyers make the decision on which house they want, I don't "push" houses because of bonuses.
2-Price reductions and New listings have their own category on front page of MLS that I check several times daily in addition to me searching for my clients, and auto searches-no need to spam me!
3-Agent Open House- thank you, if able I will come, not to eat or enter drawing for prizes but to see the property for my buyers.
If I have a client for specific properties, I am like a hawk all the time, watching for those properties to show up, I don't need other people's email blast to remind me.
I do have property sites which allows consumers to see the property more closely (MLS only allows for so many tiny little pictures), and often attract them to come and see the house during open house or ask their Realtors to show them the home. Not from email blasts though (I also received a couple of 'hate' mails when I tried it a few times before).
It might work for a very unique property.
I think the market, in some ways, dictates whether or not email blasts "work" for the agent. If you're trying to sell a home--in other words, generate the most interest in the home and, hopefully, the highest price for your seller--then these blasts are generally very helpful. Even if the agent who receives it only looks at the address or the general vicinity, if I have a buyer looking in that area, then I'm going to open the email. I also find that some of the most "successful" agents using emails blasts tend to put words like "Not Yet on the MLS" or "Unlisted Homes for Sale" as the "come on" to get me to open the email.
Here in Northern California where we have a general lack of homes for sale in almost all areas, sending an email stating that a new home is available for sale often does generate serious buzz about the home. Buyers are clamoring to beat the next guy out of the sale, so any information we get on a home in a desired area (or areas) will help to promote excitement.
So, in essence, I think you need to look at your specific market to see if--like here in No. Cal--the knowledge of a "coming soon" or "now available" home would be eagerly received by agents due to lack of inventory or desirable school districts. Otherwise, save that money for the coffee bar at the open house.
Allison James Estates & Homes
Santa Clara, CA
I have been doing Real Estate in Nevada for 5 years and only used eflyers when the listing had potential.
I have gotten results from them if sent by the right provider. I use these guys, they make custom only stuff.