I use Lead magnit, it's a software platform that allows you to post hundreds of ads per day on Craigslist, run SEO campaigns, and generate a ton of leads every day. To be transparent, my son actually runs the company. I've tried Market Leader, Zurple, boomtown and a ton of others. Just tonight, I posted a few ads on craigslist, and I've gotten 13 leads in 3 hours! Since I started using it a couple months ago, I've had to sign 2 buyers agents to my team and another listing agent, it's great!
Hope this helps!! :)
You can spend a lot of money, join a lot of sites, put your face on billboards, shopping carts and calendars, but nothing will beat starting with everyone that already knows, likes and trusts you and building out from there. Create a data base that starts with those names and maintain it. Join groups, clubs, service organizations that you have any interest or connection to and let it be known what you do (without being obnoxious). Add names to your data base everyday and stay in touch, ask for business and when you get some do your job extremely well. A job well done will generate referrals and recommendations that money can't buy. Welcome to the business, I hope you do well.
Tammy Hayes, Realtor
Green Lion Realty
When I started I became a transaction coordinator for a top team in Scottsdale, not only did I learn contract deadlines, I also got an inside look at how they were generating their leads without having to guess how they were doing it.
I would suggest you check craigslist every single day in the real estate section and go become a buyer's agent for a top real estate team.
Not only will you learn the PROPER way to handle clients, leads, contracts, systems. You won't have to wait 3-6 months to get a paycheck.
Many top agents in the valley generate hundreds of leads and distribute them to their buyer's agent for a split of your commission.
BEWARE companies advertising on craigslist looking for you to join thier company. If they are not a team, and do not have hundreds of listings, ignore these ads and go be a buyer's agent for a team that actually has their own listings.
Be sure to check the MLS to ensure they actually have listing, what city MOST of those listings are in, price range of the listings, are they mostly short sales? REO's?
I've never found an online lead generation system worth the investment. Better to cut out the middle man (Internet) and just get out there and meet... people!
Early in my career I paid for leads and I wish I was as smart as you and asked for advice before I pulled out my credit card. Just like the answers below, the problems with buying leads is they are never exclusive and they often are months away from being ready to have an actual transaction. At the time I did not have the skills to properly nurture the long range ones or the experience to beat the competition that also paid for the leads. A lot of wasted money.
Trulia, Active Rain and Craigslist are probably the websites to help you build your business without wasting money. A better way to spend time and money would be to invite your office's best agents to lunch and pick their brains for advice . There is a reason why they are making the most money and I can almost guarantee none of them are buying leads. They may have more business than they can handle and will throw you some REAL LEADS for a 25% referral - that would be the best way to gain experience and build your business. I wish you the best of luck in our profession.
Realtors are targets for people trying to sell us the "easy way" just like the TV shows all the weight loss garbage for sale to people who think it will be the "easy answer" to loos the pounds. We all know it isn't and the same is true for lead generators. Most people who try it soon walk away disgusted and out of pocket more money. If you complain, you get more leads very often, but the same quality lead - POOR to BAD. You would be as well off to get a phone book out and circle names randomly. Save your money.
You must, discover for yourself who is participating in the playground of the lead aggregator.
For instance, if you pay Trulia for leads, who is actually playing in Trulia's back yard?
What is the pathology of a Trulia user?
Where is a Trulia user in the decision making process.
The answer to all of these questions are found in the Q&A sessions, not from those wanting to separate you from your money. Know what you are buying and you can exploit it to your advantage. This rarely conforms to the profile presented by the sales rep.
Based on your personality, temperament and resources, you can profile the type of business you are able to develop. A word of warning, the further your process is from direct contact with the consumer, the less effective and more costly the system will eventually become. As you will find, there are those in every lead generation program who prosper and those who find them worthless and worse....time holes. There is a real reason for this great discrepancy. The reason is, there is not automatic system, they all require a commitment to implement them fully, not 50% or 85% but 100%. It is always the last 5% that exposes the gold.
It boils down to, 'What are you willing to do." Too many agents are infected with the IDWDT syndrome and consequently, find themselves with very little business, lots of overhead, and clueless about what has gone wrong. If you are free from the "I Don't Wanna Do That' plague, you will not need to send even one penny to a lead generations company.
IDWDT syndrome has symptoms easily identified. This syndrome is behind words that sound similar to this. "Door knocking cheapens the image of real estate professionals." "Cold calling is an intrusion into another's privacy and I wouldn't do it!" 'Door dropping is what cheapsters do to get business, I'm a professional!" and my favorite...truly favorite.... absolutely most very favorite is, "You don't see attorney's doing it!"
It boils down to what you have the most of, time or money. Your best lead generation is yourself. The further from you, you go, the less effective and more costly it will become. The choice, of course, is always yours.
Best of success in 2012
Palm Harbor, FL