Agent2Agent in Lakeville>Question Details

Audrey I. Co…, Real Estate Pro in Lakeville, MN

Do You Have Open House Tips to Share?

Asked by Audrey I. Cole, Lakeville, MN Sat Apr 16, 2011

I would love your input regarding open houses. What tips, scripts, advertising, ect. have been working for you to help you acquire buyers at open houses?

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I don't believe in scripts, Audrey. I do think there are a few things you should know about every person who leaves your open house - how did they find out about it, are they working with an agent, how long have they been looking.

My general program is as follows:

* I welcome them to the house
* I ask them how they found out about it
* I ask them if their agent told them about it (unless that was their answer. Usually they'll say, "signs" or "internet" or "ad."
* If they still haven't mentioned that they're working with an agent, I ask them what their agent's name is. If they don't have one "yet," well, Audrey, you have a prospect.
* I offer them a brochure
* I invite them to roam freely
* I assure them that they can always ask me questions
* I ask them to give me thirty seconds or so before they leave to tell me what they think of the property

I let them roam, maybe we interact or not. Before they leave, I ask them

* what they think of the property (like I said I would,)
* how it compares to other properties they've seen

by now, you know if they're interested in the property or not, and whether they're working with an agent or not.

How you close them from here is up to you.

All the best,
2 votes Thank Flag Link Sat Apr 16, 2011
That worked pretty well, in my last response, I asked you all to send along an attendee or two - just had a visitor -- keep 'em coming!

;-)
Web Reference: http://www.feenick.com
1 vote Thank Flag Link Sun Apr 17, 2011
I pretty much do what Mack does when I do open houses. I do very few of them, but there are some specific neighborhoods that are retiree heavy where I will do them. I also have a sheet ready for them to sign up for automatic MLS listings sent to them. They can fill it out and I'll put them in the MLS with their criteria.
1 vote Thank Flag Link Sun Apr 17, 2011
Outstanding responses from Mack! (tu)
An important consideration is what are your objectives in doing an open house? Make your activity during the open house conducive to achieving your objectives.

Select the right property. Some homes just are not open house material.

Create conditions for the visitor to reveal their progression in the buying process without enduring prying question. This way you can begin with questions to which they have shown a disposition to being receptive.

Of course, none of this matters if no one comes to the party. This is where collaborative or launch programs become essential.

Best of success to you,
Annette Lawrence
ReMax Realtec Group
Palm Harbor, FL
727. 420. 4041
Web Reference: http://www.MyDunedin.com
1 vote Thank Flag Link Sun Apr 17, 2011
Audrey,
Mack had great suggestions, as usual. I've found most of our traffic comes because the saw it online. Post it as early as possible so people can plan.
I work most of my opens with my wife which allows us to interact freely with each group as they come through. It also means that if we know of another property, preferably vacant which may meet the buyers needs better, one of us can take them to it.
We get many to sign in for updates and additional information and we follow up with emails. We also offer a quick commercial as to how we work and how it benefits our clients before they leave.
I suggest you know your overall market and your closest competition.
1 vote Thank Flag Link Sat Apr 16, 2011
That worked pretty well, in my last response, I asked you all to send along an attendee or two - just had a visitor -- keep 'em coming!

;-)
Web Reference: http://www.feenick.com
0 votes Thank Flag Link Sun Apr 17, 2011
Hi All, here I am at an Open House right now, quiet as can be - hopefully it will pick up. I like Melina's suggestion of adding a field on the sign in to prompt for auto emails. I added one for interest in a first time buyer's seminar and have a flyer promoting it out with my materials.

Signs matter greatly, online promotion, and let's see one last things - ah yes, attendees - so please send them along to 1811 King Court in Green Brook, NJ - I'll be here until 4pm and would enjoy some company!

Cheers all,
Jeannie
Web Reference: http://www.feenick.com
0 votes Thank Flag Link Sun Apr 17, 2011
Hi Audrey,

Good question. We really could spend hours discussing this interesting topic.

I am only going to bring the "Signage" part which I find to be a very important part.

1- OH signs posted on the property the week prior the OH to let the neighboors and driving by folks know about it in advance.
2- Well thought directional signs mapping.
0 votes Thank Flag Link Sun Apr 17, 2011
Audrey,

Selling anything is all about visibility....advertising open houses via the internet and local publications is very important. We plan our open houses in advance and post an announcement on the yard sign, "Open House Sunday 1-4." It's suprising how effective this is.

Of additional importance is additional signage.....your effort should extend well beyond the "open house" sign in the front yard and the one at the corner of the street. Signs should be palced from the most major traffic route. We find that placing a small address rider on these signs is also helpful.

Finally, we as most have had problems with our signs being "tampered" with. To help monitor this nuisance, we ask our visitors, if they were able to find us OK. They will hopefully share information if signs are down or missing.

With best regards,

Bill
0 votes Thank Flag Link Sun Apr 17, 2011
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