Question Details

Jose Dias, Real Estate Pro in Scottsdale, AZ

Considering upgrading to Trulia Pro.

Asked by Jose Dias, Scottsdale, AZ Tue Jan 22, 2013

I did a search and found a few old questions regarding the subject. I noticed that some of the people that answered that they thought it was worth it at the time no longer have the Pro badge. It tells me that they eventually decided to cancel.

I would love to hear your opinions. Thanks.

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Answers

6
Hi Jose.

Do the math. If you subscribe for $40/month at Trulia's lowest plan, it would take one rental at a retail price of $1000/month (approximately) to capture your ROI. If your commissions are like here in SE Florida, you could pay the year with that one, single rental. One person renting a condo with you at $1000/month, that's it.

If you bump up to $99/month or $199/month, the math stays the same. At $199/month, you'll need to write two rentals at $2000/month or one small sale of $80-100K to cover the year.

The question is, do you believe that you'll drum up at least this much business (above) to pay the year and get your ROI? I say yes, it's a no-brainer.

GOOD LUCK.

Scott Miller
Realty Associates
Boca Raton-Miami Beach, FL
1 vote Thank Flag Link Wed Jan 23, 2013
Success is all about visibility and what you put into it...Yours is not the first such question posted on trulia, inquiring about the validity of Trulia Pro. I have come to understand both by being involved with this program and listening to other on trulia that the program success is closely tied to your location.

Our recommendation is to give it a try on a trial basis, but closely monitor your results before making a final decision.

Hope it works for you...

Bill
1 vote Thank Flag Link Wed Jan 23, 2013
Hi, I went pro for awhile and got nothing from it. I get more leads now from blogging and answering questions. I've also been doing it every day for the past 5 years so many it's the time I've invested working for me. I had 5 listings at one time and thought pro would make a difference and it didn't.

Chris
1 vote Thank Flag Link Wed Jan 23, 2013
You can't beat the exposure of Trulia Pro and I've found the return on my investment to be extremely worthwhile.
1 vote Thank Flag Link Wed Jan 23, 2013
When a family member of mine had first started in the Real Estate business - she had only one client, who had her running around showing her properties for several months, only to not purchase anything.

She did not know how to procure more clients and felt that being in the real estate business was a huge mistake. Without her knowing, I decided to finalize her profile and ultimately try out Trulia Pro. I can tell you that she began to receive more clients than she was able to handle (a reason why I decided to join her in the real estate business).

Trulia really did give her a "life-line" when she needed it the most. Currently, we are not on the subscription plan only because most of our business has been coming from referrals and other means of marketing - but we are planning to subscribe again for a side-project that we had came up with.

Good luck!
1 vote Thank Flag Link Tue Jan 22, 2013
Joseph,

thank you for sharing. I understand that results vary by region and luck of the person, I guess. Good to know it helped your family member. I am still undecided though.
Flag Tue Jan 22, 2013
Thank you for the answers and insight. I do agree that each location is different and Trulia may be more effective in one area than another.

I can certainly give it a try for a few months to check it out.

Thumbs up for all of you that took the time to share your thoughts. Thank you!
0 votes Thank Flag Link Wed Jan 23, 2013
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