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Can multi blogging identical content penalize you?

Asked by Catherine "Cathy" Chaudemanche, Metuchen, NJ Sun Feb 15, 2009

We use 3 different blogging platforms.
First one is a single webpage on our main website:
Second is a stand alone webpage/blog with its own URL ( ) that feeds directly from the data we enter from our main website.
The third one is Trulia blog (copy/paste data from our main website/blog).
So basically, we have identical content on those 3 platforms.
If we make sure to insert in the second platform and Trulia a link that is linking back to the main blog, would this be enough for Google and Yahoo bots to understand we are crediting the main source and not penalized any of the 3 identical postings?
What are best practices in this regard to avoid being penalized for identical content?
And to start with does it really matter or is the “identical content” more of a myth or really has little effect for local websites?

Thank you in advance for your time,

Cathy C.

Help the community by answering this question:


Hey Cathy,

Google will not penalize you and this myth has been going on for a couple of years now. I have looked in their TOS and spoken to professionals in the search marketing industry. Basically you can create duplicate content across multiple blogs but what will happen is the less desired result will fall in the index and not be ranked as high. Some cases the duplicate content can be removed from the index if Google feels it was made to deceive or manipulate its users. However the myth of your site being banned is not true.

If you look at the online news agencies that syndicate content from the associated press or sites that get online press releases from distribution sites, they share tons of duplicate content and nothing has happened to them. It is just that some content will rank high based on relevancy of the content and the ranking of the site itself with Google. I hope that was clear. If not just tweet me and I'll explain further.
0 votes Thank Flag Link Sun Feb 15, 2009
As far as google goes, Blogsites are updated more frequently than regular sites so you should have a blog on trulia before anywhere else, google likes sites that update often. on the other blogs post a link to your main blog and choose what that link says according to what you want google to register it as. For example Trulia blog title "real estate goes downhill" Blog title on "Real estate goes downhill" link from that blog to your main blog should say "real estate" and not just the
0 votes Thank Flag Link Wed Feb 25, 2009
My experience has been that simular content on different blogs has not hurt. I use a different Title, however a good example would be getting the new homebuyer tax credit news out locally there is only so much you can say. Some stick, some don't. I have addressed this at the link below on a few posts.

Web Reference:
0 votes Thank Flag Link Wed Feb 25, 2009
Yes. Seach engines are very sophisticated and changing all the time. They are programmed to find "unique content" and that gets rewarded. Copy or duplicate material will penalize you and send you screaming down the rating scale. If you copy, page 1, 2 or 3 of google is not going to happen. Even if it is your original content and you are posting it more than one place, or it could end up hurting you.
0 votes Thank Flag Link Mon Feb 16, 2009
My understanding is you can be penalized by search engines for completely identical pages, but individual content within a page may be repeated on multiple sites -- without drawing the ire of the search engines.
Web Reference:
0 votes Thank Flag Link Sun Feb 15, 2009

Although I don't think you are penalized only one may show up in searches and/or track the stats of the blog. I'm just jumping into multi blogging myself and highly suggest, if you are not already, becoming a member of Active Rain. There is just sooo much blogging and SEO information available on AR.

Another article that may help you is:…

- Gina
0 votes Thank Flag Link Sun Feb 15, 2009
To my knowledge you are not penalized for identical content, particularly if you change the links in the individual blogs. But I'll be watching for other answers to these great questions!

Laura Giannotta
Keller Williams Atlantic Shore
0 votes Thank Flag Link Sun Feb 15, 2009
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