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Eleanor Sams…, Real Estate Pro in Valley Stream, NY

Can having your physical office far away from your farm or target area hurt your business?

Asked by Eleanor Sams-Hurdle, Valley Stream, NY Sat Nov 24, 2012

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I used to hear this all the time in St Louis when I practiced there. I covered an area approximately an hour wide driving wise and regularly beat agents who were the 'local experts.' Here's something to ponder, if all the buyers are on the Internet and as a percentage, very few of them come from within the neighborhood, who has a better marketing plan, one that broadly exposes your listing to all buyers or the agent who has a very limited scope within the neighborhood? Most sellers get this when asked to consider this? Second related question. Of all your neighbors in the area, how many moved from another nearby street or within the immediate area?

Buyer representation could represent a more difficult challenge if you don't know the product. Agents overcome this by previewing homes BEFORE they show buyers property. It wasn't an issue for me on the buy side either in St Louis.
1 vote Thank Flag Link Mon Nov 26, 2012
Hi Eleanor

If you are an agent that does a lot of business directly from your office, I believe it might be a hinderance especially if competing agents have offices near your farm or target area. I have asked myself this same question and have decided it is best for both my clients and me to have my office near by.

Hope this helps!

Barbara Grandolfo
1 vote Thank Flag Link Sat Nov 24, 2012
In the age of virtual offices..the location of a physical office no longer has the same degree of importance.
0 votes Thank Flag Link Tue May 14, 2013
Not that I've seen. There are signs from all over.
0 votes Thank Flag Link Mon May 13, 2013
I believe in the times we are in, it doesn't neccessarily help, but I can't say it will hurt it. I know many realtors who have an office in an area other than their farm.

When prospective clients peruse the internet for lisitngs, they will call the agent they see regardless of where the agen't office is. So in sum, if you are away from your farm, make sure your internt presence is strong in your farm.
0 votes Thank Flag Link Mon Dec 3, 2012
I don't see how it can help. Real estate is local. I would not feel comfortable hiring an agent that is located an hour or so from my home. My two cents.
0 votes Thank Flag Link Sun Nov 25, 2012
I think it does hurt your business. The real estate sales industry keeps pounding the market with advertising that says it's best to work with a local agent. Even if your home is in or near your farm, a distant office address or a telephone number that isn't within the farm's area code makes you look like a relative foreigner.
0 votes Thank Flag Link Sun Nov 25, 2012
Good Question:

As long as your clients are willing to meet you at your offices, I don't think the location matters . I have driven an hour to meet with other professionals, so I don't think it's unreasonable to expect.
0 votes Thank Flag Link Sat Nov 24, 2012
Full time real estate is so demanding that I think it's hard to live too far away. The opportunity cost of not being able to meet a customer who calls out of the blue can be very high.

I'm someone who likes being in the office - I like the energy, the focus, the bits and pieces about the business you pick up each day. If I lived too far away it would be too easy to not go in. And I'll confess I'm a big fan of gotomypc.com - and that makes it all to easy to not leave the house!
0 votes Thank Flag Link Sat Nov 24, 2012
Depends on the area you live in. In a rural area where populations are smaller and frequently spread out this is probably a fact of life and location to your target market may not as relevant. If you live in a suburban or urban area, then I believe your physical office should be within a 10-20 minute drive time to where you do the bulk of your business. I don't know how you convince clients your an "expert" on an area that you don't live near.
0 votes Thank Flag Link Sat Nov 24, 2012
Great point I often struggle with considering myself an expert in one area and clients viewing my address in another. I also struggle with asking clients to meet me at my office. On there way they pass at least 100 real estate offices. I could see a client saying to themselves what a waste of time. My farm area is where I live and have worked for over 40 years. I have had my real estate license and worked as a housing counselor for HUD in my farm area. However, when I returned to real estate I did not see a brokerage that offered commission education and support like my current company. I am not ready to be a broker with my own office. A friend recommended Keller Williams I love the office and people where I work. However, it may not make business sense for me to stay there. I love working with Keller Williams unfortunately, they have very few offices in New York. Thanks! Your answer confirmed my thoughts.
Flag Sat Nov 24, 2012
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