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Bill Barbin, Real Estate Pro in North Conway, NH

Are consumers looking for agent websites or do they prefer the company's website?

Asked by Bill Barbin, North Conway, NH Tue Apr 2, 2013

I have maintained a robust personal website with an MLS feed to both a map search and linear search, which ranks on P1 of Google etc for most localized property search terms but I have seen a shift to more leads coming in via my broker's site and sites like Trulia.

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Sites like Trulia and Zillow will definitely get you more leads than a personal website (in my opinion), just because the name recognition and they rank on page 1 for almost every keyword and address a consumer may type in. Plus, they are know for things like the blogs and Q&A so you also get organic leads if you don't pay for advertising.

Depending on your firm, your company site may be more productive than your personal site. I think it just depends on the route each consumer takes and how much weight the brand of your company carries (boutique firm vs powerhouse).

I do think having a personal website is important either way. People may contact you via other sites, but that doesn't necessarily mean they didn't visit your personal site to vet you.
0 votes Thank Flag Link Tue Apr 2, 2013
In my opinion, if you have a well designed, dynamic website, I don't believe it would matter to the end consumer. I would tend to believe that the other sites are getting more use due to marketing/name recognition.
0 votes Thank Flag Link Tue Apr 2, 2013
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