I have a website separate from my company website and it generates upwards of 50% of my business. You can't just stick up a website and expect prospects to just happen to find it.... it takes a lot of work. Using the right SEO and links pointing to your website from as many places as possible will give you a major increase in web traffic. Once they find you you need to have a way to capture there information, find out what they are looking for and then follow up! Many buyers are looking to be 6 months plus down the road so a system for maintaining contact is crucial! I would be happy to offer you any advice I can....feel free to contact me directly.
I use a basic rls2000 website which I have jazzed up myself. We do get hits on our website, but mostly because we have made it visible to the home buying and selling community. You can not expect the site to gain a presence on it's own, but through blogging and social media we have been able to generate business. We would attribute about 20% of our GCI from our personal website. If you would like to discuss further, please feel free to contact me. Best
I am able to analyze traffic statistics and popular keyword searches, and use this to create web content that buyers are looking for.
I am Google-certified and have been using Adwords for 6 years with great success. I've also expanded to Bing, and that is working well for relatively low cost.
David Barr, Broker Associate
Remax.com generates about 40% of my business. Realtor.com about 30%. Referrals and g&g are the balance.
Great questions and the survey is for the most part true. Congrats to Joe below. I believe his business to be the exception and far from the norm.
I became an agent part time for Keller Williams in February as I work in the military full time. KW offers a free agent web site and has a lot of great tools for optimizing your web site for leads, business etc. (all free). Like Joe, I have also spent a good amount of time on my website, plugging into the social media pipeline, blogs, etc. These are great and free ways to get exposure and generate leads. In 4 months of part time work, I've only closed 2 deals but I've got 5 listings, 3 of which came from web exposure.
Of course nothing beats good old facetime, but the web is low hanging fruit and for the most part everything you do is free! And since its hard for me to get out there, the web is one of my few methods for lead generating.
Check my site out if you want. Nothing too fancy but effective. My site ranks pretty high in google for a lot of key search terms. If you have any questions, I'd be glad to help youu in any way. Give me a shout and good luck
John J Mondello Jr, Realtor
"I find the house, you make it home."