There is always more to the story.
Where I would start is reviewing all the analytics regarding 'FOR SALE' real estate in, for instance, the Tampa area. These analytics will identify the location of those who are looking for 'Homes for SALE in Tampa FL.' If New Orleans is not in the top five, I would need more information regarding the seller NOLA focus.
There are many options available in regards to projecting a message into the identified locations. Nearly all real estate professionals own the resources to accomplish this. The specific action is determined by price point and attributes of the property.
Best of success,