Wes, only the individual can answer this question. Based on the individual defination of success, the ayes and nays flourish. I might suggest there is no better format to conduct real research related to how active buyers go about the process and the tools they use. Watch what the are doing in the car as they arrive and when they leave.
Only at an open house can I ask, "Did you find out about this open house from the TV ad?" What they say following that question tells you more than imaginable...for those who have ears that hear.
At an open house you have the opportunity to cultivate the full spectrum of citizens for immediate and future opportunity.
At an open house you get REAL TIME FEEDBACK if your message related to Solutions, Results, Outcomes and Benefits are being heard.
Open houses are as successful as the mind of the one hosting. Pick the right home, and reap the benefits.
If an agent brings along a book to read,,,,the message is not getting through.... more
It really depends on the lead. However with all new leads I respond the same day I receive the new lead information. From there, I let the type of lead that it is guide how often to contract them. if they are someone who is coming to the area in the next few weeks, I am sending them information on a daily or almost daily basis until they arrive.... more