Vincent Talerico

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Continued | Asking a question on the same topic:

I’d like to make an attempt to rejuvenate this discussion, only this time I have a specific angle. First, I have to say that I had a much more intricate and responsive conversation at the Trulia booth in Orlando last year during the NAR convention, than I did at the Zillow booth (although, both are deserving of much respect). Secondly, the game has changed since this discussion was established (DOJ, NAR, GDP, REO, Chinese Drywall, etc. HaHa). Finally, before I forget…if you manage to make it out to the NAR convention in San Diego this year, stop by the Trulia booth and ask them what they have underneath the props! Last year, “I was too old for MySpace, but you could find me on Trulia Voices,” so they gave me a t-shirt that stated just that (of course, it generates a decent discussion if you where it in public)!

If I had my way, Conan O'Brien would do a skit on June 1st titled, “In the Year Twoo Thousuuund… In the Year Twoooo Thousuuuund,” and include Realtor.com, Zillow.com, and Trulia.com in the limelight. I would be the guest, and real estate video production would be the angle. With this elaborate hypothetical situation in mind, what would Conan and I say? Well, my team of real estate techy’s and I would have to receive a generous raise, but I’m sure we could come up with a few spoofs and puffs.

However, on a more simplistic approach, I have two basic questions.

• Can high quality real estate videos “stick” in our industry?
• If yes, when Trulia vs. Zillow, who will develop the apps to be followed?

Yes, I might have a hidden agenda, but I believe this is a very important topic…especially when considering a consumer base currently “growing up Google.”

Next (& I’ll miss 100 of them), I’ll call it a Realtor 3.0, W3C web standard, TAG LOTO:

Brightcove, Kaltura, Maven, Ooyala, VideoAFX, Vid2r, FLV, H.264, HD, YouTube, Social Networking, Tweet, FaceBook, MyFrontDoor, WellcomeMat, Comscore, SERP, SEO, REPO, FZBR, Blogosphere, Joomla, Wordpress, VOW, IDX, Adobe Creative Suite CS4, the Mac Line, Apple’s Motion, Final Cut, Live Type, Windows, Real Estate?, Disclosure…maybe I already grew up Google?

Oh what a mouthful. Sadly, it’s become my Broker Moto and lastly, I’ve become a product of my environment. But will it stick. I’m based out of Virginia (but originally posted in San Francisco for tech reasons) and I have to say, the VAR publications are increasingly becoming a road map to a plethora of web based education. Over the past 3 years alone, the articles have gone from, “you should have a website” to, “you need to name the images on your website for the keywords you are trying to rank in the SERP’s for.”

With all that on the table and before I write my first book, it’s Trulia vs. Zillow. Who’s going to win real estate video? - Thu May 28 2009, 00:06