Seller's Agent - Broker-Owner
rusSELL cook REALTY
October 2007 - present
Russell provides personalized service to clients interested in selling real estate. Russell specializes in making certain the list price closely matches the SOLD price whenever accepting listings.
Our business philosopy is, "Sellers list their home with one primary purpose in mind: To SELL their home in a reasonable time period." Russell acknowledges the fact that sellers have a wide range of motives as to why they on selling their home, however the underlying assumption is that the home SELLS in a reasonable time frame.
The seller-agent conversation is drive by the burning question as to the seller's WHY for selling their home. When Russell comes to your home, his primary objective is to learn about your unique reasons for SELLing. Russell does NOT give the same prescribed, traditional, pre-prepared "canned" listing presentation. If that is what you want, then rusSELL is not your guy! Let's be clear and not waste each other's time. After all, you can find a 100 other agents carrying a company prepared listing presention designed to sell you on the company and the agent. rusSELL cuts right to the point and focuses on SELLing the PROPERTY!
The embedded flaw with a "canned" listing presentation is that it is designed to SELL you on the agent and their company while missing the more important aspects of the conversation, that being WHY you want or need to SELL your HOME and as to what your most favorable terms and conditions will be. Really, when do you think it is most appropriate to start the conversation about the best terms and conditions to SELL your HOME? When you go to place your home on the market for sale or when the first offer comes in?
rusSELL's unique listing approach drives immediately to the most important and meaningful conversations about your unique real estate needs and wants. Your conversation will encompasses more aspects of your life than just your real estate because after all, your life is much more complex than selling a home. rusSELL's value added services are designed to assist you with linking other aspects of your life.
rusSELL's consultative approach will lead to 1 of 3 conclusions:
1. RUSSELL and YOU decide that rusSELL cook REALTY is an EXCELLENT match. Business is done and We do REALLY great business!
2. YOU decide rusSELL cook REALTY is a match, however RUSSELL decides rusSELL cook REALTY isn't a match. Russell provides you with candid and honest feedback as to why he doesn't see a match. Typically, he doesn't believe rusSELL cook REALTY will be able to make good on your expectations. When do you want to first learn that your real estate agent can't make good on their promises? Before you list your home with them or when they come to you for a price reduction which wasn't part of the original marketing strategy. rusSELL will explain the steps he feels you must take in order to meet your market expectations. Your goals and expectations and rusSELL cook REALTY's business model may become aligned in the future therefore we agree to stay in touch.
3. rusSELL cook REALTY decides YOU and YOUR home are a match, however YOU decide rusSELL cook REALTY isn't a match. Russell simply asks for your candid feedback as to WHY rusSELL cook REALTY failed to measure up to the mark so we can win your business the next time.
Keller Williams Realty
May 2002 - September 2006
Russell work as a salesperson under the direction of experienced real estate brokers. He developed his ability to properly list and market homes as well as work as a buyer's agent. He enjoyed the support of full time office staff to manage the transactional aspects of each sale.