ProFund Real Estate
Providing Value and Lifestyle
What do you look for in a Real Estate Professional?
Do you want the biggest firm with the most agents? A Realtor that “moves the most units”? Someone who claims to be a “neighborhood specialist”? Or do you want a broker who understands the current San Diego market, combines property value and lifestyle, and looks globally at the investment process, helping you to make the most realistic decision for you and your family?
Ryan Mathys and Tracie Kersten founded Profund Financial & Real Estate in 2004 as a new kind of independent real estate brokerage. With more than 25 combined years of real estate and finance experience, Ryan and Tracie bring a unique “big picture” approach to San Diego property buyers, sellers, investors, and lending institutions. There’s a lot happening in real estate and the economy—much of it is good news—and it takes a special brokerage to stay on top of market conditions. At ProFund, our team’s approach ensures the best opportunity with the communication, pricing, and marketing you’d expect from a firm committed to client service.
With our unique team approach, we combine our individual strengths, and draw from trusted third-party providers like lenders, CPAs, attorneys, title and escrow companies.
The Big Picture
ProFund sees more than just the transaction. We strive to be “trendy” in the most literal sense; watching bond markets, interest rates, changes in real estate law, foreclosure and inventory projections. We watch lender programs, government activity, and buyer/seller behavior through recent (and long-term when needed) history. ProFund believes all this information is useful to our clients, whether it’s to negotiate the best price, to focus on a particular market, or to time an offer. With knowledge comes the opportunities.
Technology in Action
Most real estate agents spend 80 percent of their time soliciting business. That doesn’t leave much of the day for actually working with clients. At ProFund, Ryan and Tracie have chosen to utilize interactive technology to automate much of their marketing. This strategy frees up much more of their time to work directly with valued clients, stay on top of changing trends, and develop big picture planning.
Technology allows the ProFund team to be efficient and effective, leading an industry that is historically slow to evolve. We can target tens of thousands of online clients, using specialized software to search dig, and present opportunities quickly. Our website alone has MLS search and featured properties, Mobile Cell GPS search, Facebook, LinkedIn, and blog links. We understand social networking, online advertising, analytics, and the strengths they bring to our business. Though we target broadly, we always qualify at the appropriate depth.
Who chooses to work with ProFund? A wide cross section of San Diego relies on Ryan and Tracie to deliver sophisticated real estate strategies and integrate buying and selling decisions with tax implications, income growth and solid financial planning. Our clients want Realtors who are systematic and thorough, and who employ strategies grounded in reason and logic. We are honest in our expectations and projections, knowing that reality is always the best place to conduct business.
Finding a property is easy. Navigating and structuring a deal beneficial to our client is the challenge we plan for every day.
An Enviable Track Record
For more than four years—in a heady mix of economies—we have consistently handled more than $20 million in transactions per year. Some agents in San Diego trumpet 25 years (or more) of experience. While we applaud this longevity, many “experienced” real estate professionals haven’t changed much in the last two decades. The last six months alone have presented our industry with challenges of a magnitude never seen before. Our success in turbulent times has given our clients an edge that they continue to enjoy.
Credentials & Affiliations
Better Business Bureau, Licensed Brokers, MBA, Rotary International, Number 1 Experts, San Diego Association of Realtors, California Association of Realtors, National Association of Realtors, Senior Real Estate Specialist, Accredited Buyers Representative
Ryan & Tracie
Ryan grew up in Salt Lake City, moved to San Diego in 1998, and never left. Tracie is a rare individual: a San Diego native. We are both active and love living the San Diego lifestyle, enjoying the beach, running, skiing, traveling, reading and spending time with friends. We have both run more than 15 marathons and half marathons each.
Ryan: MBA, Westminster College, Salt Lake City
Ryan: B.A. International Business, Westminster College, Salt Lake City
Tracie: B.A. Asian Studies, San Diego State University