When long time Santa Barbara friends, Kevin Goodwin and John Thyne, put their heads together on how they could best help home buyers and sellers in our red hot real estate market, they had a great idea: Do what is best for the customer! In January of 2004, they opened Goodwin & Thyne Properties and began offering their most popular service: representing buyers and sellers of homes for a 1.5% commission. In addition to saving tens of thousands of dollars, clients get outstanding, professional representation. The idea caught on quickly and customers from all over Santa Barbara County, as well as San Diego, Ventura, and up to San Luis Obispo, have been amazed by this bold new company.
More for Less
The idea is a simple one whose time has come. Do more and charge less. The company has offices in Santa Barbara and Ventura and is a member of the Multiple Listing Services (MLS's) of Santa Barbara, Ventura County, Santa Ynez Valley, Lompoc Valley and Central Coast Regional (Santa Maria to Paso Robles). Goodwin & Thyne Properties provides all the usual home marketing including signs, lockboxes, brokers' caravans, open houses, print advertising, online marketing, ongoing comparative market analyses, and even television shows. All of these services are provided as part of an organized marketing plan covered by the 1.5% commission. Customers are encouraged to offer a commission to other agents who bring buyers, but if Goodwin & Thyne Properties finds the buyer, the buyer comes directly through the marketing, or is otherwise unrepresented, the only commission paid by the seller is the 1.5% listing commission.
In addition to marketing, Goodwin & Thyne Properties engages fully in the post-sale work. "Getting a contract is only part of the battle" says Kevin Goodwin, "Closing the transaction is where we prove our worth." The company conducts contract negotiations, ensures compliance with statutory disclosures, arranges inspections, negotiates repairs, works with title and escrow companies, and helps customers all the way past closing. Again, this is all done for a 1.5% commission.
"‘What's the catch?' is the first question people ask," says Thyne. "We tell them they have to be smart enough to hire us." The company's success is grounded in the principle of putting clients' interests ahead of its own. "We saw an industry that we thought was overcharging consumers and we provide an intelligent alternative," explains Goodwin. "The biggest mistake people make is thinking that because we charge less, we do less."
Put to the Test
Since opening their doors, Goodwin & Thyne Properties has represented many home buyers and sellers who rave about the superior service at a fair price. "Many of our customers have posted letters of recommendation on our website at www.g-tproperties.com" offers Thyne. In one, Terry and Gail Tyler, a long-time successful CPA and his wife who runs an amazing non-profit called JobSmart, helping the homeless to work, said of Goodwin & Thyne Properties, "they handled the contract negotiations, the extensive disclosure requirements, the inspection process, and all the other details right through the close of escrow. Every aspect was handled in a courteous and professional manner, and we saved a bundle with their Sellers' Advantage Program. We have purchased and sold many properties, and we've never had a more pleasant experience than we had with Kevin and John."
The "Smart Buyers" Program
While Goodwin & Thyne Properties is best known for their high quality, fair commission program for sellers, they recently applied this model to home buying too. To guarantee that buyers get the best property they can, Goodwin & Thyne Properties offers Exclusive Buyer Brokerage agreements in which they represent buyers for 1.5%. This way, no matter what company or seller is offering a property for sale, the incentive is the same for the Goodwin & Thyne Properties Realtor® and their focus is truly set on the buyers' best interest. This 1.5% fee is paid by the buyer with any commission received from a cooperating seller going towards this fee and the remaining balance being credited to the buyer, resulting again in thousands of dollars in savings.