A housing transaction, at the most fundamental level, includes one person who wants to sell and one person who wants to buy. Once the terms are agreed upon, voilà! . . . win-win.
However, if the seller is miserable with the final terms or feels like they had to settle for a lowball offer, the deal is likely to unravel or turn ugly. And if it does fall through, that causes aggravation and costs valuable time and money for everyone involved. continue reading
Have you ever busted your hump to put together a wonderful 5-course dinner for your family, only to have the kids turn up their noses and demand McDonald’s? Or bought them an amazing Christmas gift only to have them hop right on into the box the gift came in? These universal experiences highlight the critical importance of giving people what they actually want, versus what you think they want – or what you want them to want.
So for this boiling point of the hottest season for home-selling, I want to take the opportunity to address the matter of what prospective home buyers and sellers truly, deeply want from you this summer. This creates focal points for uber-effective marketing and client relations efforts, so that we can all stop doing what’s not working this summer and double-down on what is. continue reading
I often get asked what it takes to win clients in real estate. My answer usually involves effective marketing, commitment to being 24/7, and confidence in your abilities – and those are all true. But there’s something else.
I’ve learned that to really succeed, you have to be a bit of a self-promoter too.
If you learn to do it right, there are tons of opportunities to raise your profile in your local market to make sure the client pool never dries up (without having a TV camera follow you around for 3 months).
Here are six things Josh and I are doing right now to connect with our next seller clients.
The market’s hot, which means you don’t have time to waste on tasks and tools that won’t help you close deals. In seasons like this, your mobile devices can quickly become friends or enemies.
This spring you can turn your tablet or smartphone into a business partner with these free apps and webinars. continue reading
“The right home for the right price” – If only finding it was as easy as saying it. To do so these days, you can’t be just a good salesperson or property hunter. Now buyers expect you to play builder, designer, and financial expert all at the same time.
Clients need you to tackle their biggest questions, no matter how closely (or loosely) related to your real estate license.
So, which questions do you need to be ready to answer?
Here’s a list of 6 you want to be ready to respond to to move your clients toward an offer and a few helpful tools for tackling each one. continue reading
2013 is right around the corner. While it seems like “just another year” to some, for your clients, the decisions they make in the next few months can have a huge impact on their finances for years to come.
When it comes to helping your clients understand the power of putting a firm, year-end deadline on their mission to buy or sell a home, there are the obvious payoffs you can point out like having 2013 dawn on their new life in their new home, being out from under water or simply being able to move onto a new phase of life. But there are loads of high-impact secondary gains, as well.
Here is a handful of payoffs, some obvious, some less, you can share to help clients realize that closing before the curtain drops on 2012 is one of the smartest decisions they can make: continue reading
Real estate professionals often have twisty-windy career paths that bring them to this field, and I’m no different. People are often surprised to hear that before I became a real estate broker, I was an attorney – and before that, I earned a master’s degree in Psychology. Of all my credentials, it’s my Psychology training that I believe has served me the most fully throughout all stops on my career path. And not because it gave me super powers of mental manipulation for handling crazy clients or agents (seriously – it’s not!).
Rather, Psychology gave me a therapist’s ear and a deep understanding of what causes – and calms – panic and fear.
If you’ve been in this business for awhile, you know that panic and fear – freak-outs, to put it more colloquially – are common, normal reactions of smart, normal people when faced with the life-altering financial and lifestyle decisions involved in buying or selling a home. continue reading
Now’s the perfect time to think about hiring an intern. These experience hungry, high school and college students are aching for the chance to build their resume and can help you expand your business, according to Shannon W. King, a Realtor also known as “the Real Estate Road Warrior” continue reading
Keeping homeowners in the loop and calming their nerves throughout the sale is a key part of a listing agent’s job. Homeowners want to know you are working for them and providing maximum visibility to get their home sold. That doesn’t necessarily mean calling your owner daily with an update, but rather connecting owners with resources and information that will help them stay up to date with what’s happening with their listing. continue reading
Most busy real estate professionals struggle trying to find time to do all of the things we want to do in our day. We need to always be prospecting yet busy work can keep us away from the tasks that really make a difference to the bottom line. While we can never create more time, we can work smarter. Here are seven productivity boosters to make the most of your day. continue reading