For Real Estate Professionals

articles about “Rentals

5 Reasons for Real Estate Agents to Add Property Management

March 31, 2014

 rent-signIn the latest member profile survey administered by the National Association of Realtors, six percent of real estate agents declared property management to be their primary specialization. Additionally, agents onboard this trend, which has been rising significantly in recent years, managed an average of 49 properties.

If you’ve been considering property management, you’re now probably wondering if it’s right for your business. Do you really want to deal with all the nuances of property management, from fair housing to customer service and lease management? Can you change your mindset from sales to service?

Ask a fellow real estate agent, and they might deter you from entering the market due to lost income potential or the crazy side of tenant management. If that doesn’t scare you, then it’s time to consider the upside.

continue reading

3 Reasons Millennials Rent Instead of Own

Millennials – the generation labeled as lazy, entitled, and whiny by most media outlets. And I’m one of them. The number of 18-34 year-olds living with their parents rose from around 27% before the crash to over 31%, where it remained in 2013.

So is it true? Why has this generation received so much flak in mainstream media? The parents of this generation fulfilled their idea of the “American Dream” [home ownership] at a much younger age than this current crop of potential homeowners. Without diving too deep into the psychology of this generation or beginning a warfare-class discussion, here are 3 of the reasons millennials rent instead of own.
continue reading

The Tech Trends That Residents Prioritize

Our friends over at Appfolio took the liberty of dissecting the results of the multifamily industry’s largest and most comprehensive national survey on apartment resident technologies. For your reading pleasure, we moved the slinky further down the escalator, consolidating these results into a Top 3. continue reading

Are You Getting Top Dollar for Your Rental? Part III: Helpful Tips for The DIY Landlord

In this series, we’re providing professional advice for getting the best price and top quality tenants for your rental properties.

In Part I, we outlined how research and analysis provides context for best pricing for your property and market and in Part II we talked about the fundamentals for a successful renting experience. In our final installment in this series, we dig through our experience to help you navigate property management like the pros, avoid the pitfalls and get the best price for your rental.

First Impressions Matter

Even though we’re told not to judge a book by its cover, as much as a renter is looking at each property for it’s appearance, size and features, a renter is also sizing up the person doing the showing. When we manage properties make sure to look and act professionally.

Renters are more likely to take a buttoned-up professional more serious than an independent landlord because they know they are dealing with an expert — someone who knows the rules, regulations and ins and outs of property management. Make sure you convey this knowledge by doing your homework and setting the standard for interactions from the start. They’ll be more willing to pay a higher price knowing a reliable and thorough landlord will be available to them if they choose to rent from you. continue reading

Are You Getting Top Dollar for Your Rental? Part I: Pricing it Right is More Than Luck

In this series, we’re breaking down how to get top dollar for your rental properties. In this first installment, we share our best business practices for setting the perfect price.
continue reading

Resolutions for the Rental Professional in 2014

Time to make some 2014 resolutions! It’s hard to imagine that 2013 has gone by so fast. If you’re like me, you had many 2013 resolutions that probably fell to the side – especially that one to lose 15 pounds. So with 2014 just around the corner, it’s time to lay down some resolutions that we won’t give up on. Make these resolutions along with me to help grow your business in 2014 and beyond.
continue reading

The Future is Here: Property Management Goes Mobile

It wasn’t long ago when “mobile devices” and “property management” wouldn’t have been used in the same sentence. But as tablets and smartphones have grown both in power and capability, they’ve transformed the field of property management.
continue reading

Craigslist changes posting rules for HTML

Yes, it’s true – Craigslist is no longer accepting posts that include HTML in the housing and For Sale sections of their site – from any provider. This means that the images, colors and layouts you enjoy using in your ads are no longer available. However, Craigslist will still be accepting text ads without HTML (i.e. plain text). But don’t worry – we have you covered!

To make this transition as seamless as possible, you can easily post your listings to Craigslist using the same existing Trulia cross-post tool. continue reading

Want Fresh Leads? 3 Easy Steps!

Leads come in all shapes, sizes, and quality. According to many of the pros we talk to, listing data quality greatly affects lead quality. Once a lead has been properly vetted, the focus becomes meeting their expectations with minimal hassle. In this age of “satisfy-me-now” Generation Y’ers and Millenials, Trulia has taken the first of many steps to address the fresh data opportunity.
continue reading

Did you know? Trulia gives “Insight” into your leads!

Getting leads is a good thing, we all know that. But we also know that not all leads are created equal. We’ve heard from many partners that wading through leads — deciding which one to call first — can be a very painful process. So, we set out to improve this very important part of your business with the addition of “lead insight”.

continue reading