For Real Estate Professionals

articles about “Rentals

Are Customized Apartments The Latest Housing Trend?

Paula Pant
October 27, 2014

Want a home designed precisely to your tastes? It’s no longer a homeowner luxury. A building in San Francisco is now offering custom details to some of its penthouse suite renters.

In a recent press release, rental placement agency RentSFNow announced that the 3035 Baker building in San Francisco, CA will be offering two penthouses that renters can customize, including two free hours of design services from local interior design firm LOCZIdesign.

Why? They want to appeal to renters who desire a living space that’s beyond “builder-grade,” a space that reflects their individuality and personality. “Do-it-yourself personalization is becoming more commonplace in every aspect of life,” says LOCZIdesign founder Paige Loczi. As the release states:

“While apartments have long touted ‘customization,’ those options are typically paint and minor cosmetics whereas 3035 Baker offers complete build-out options including top-of-the-line appliances, countertops, cabinets, flooring and other features including paint and finishes.” continue reading

Top 8 Unit Updates to Make Before Listing

Paula Pant
October 9, 2014

You’ve got an empty rental unit, which you’d like to fill as soon as possible. After all, each day it’s unoccupied means lost income for you (or the company whose property you manage).

But getting a new renter involves more than just posting the unit online. Now you have an opportunity to assess the property and see what unit updates you can feasibly make. So before you list the property, make sure you’re reviewing these 8 things to make your vacant unit as attractive as possible to potential renters. continue reading

5 Must-Know Tips for the Best Renter Relationships

Chris Brasher
September 18, 2014

The relationship between a landlord and a resident can be difficult to master. Even as a property manager with repeated opportunities, the initial interaction can be stressful. The reality is, everyone benefits when renters are educated up-front, even if it’s just the very basics.

If you really want your resident to enjoy the time they spend under your roof, feel at home, and also keep yourself protected, there are a few things every property manager should mention to prospective residents: continue reading

The Mobile Impact: Insights Into Renter Behavior

Technological advances have changed not only the websites we use but also our devices. According to Mary Meeker, a partner at KPCB, reporting at the 2014 Code Conference, each new ripple in the computing world has an “install base that is 10X bigger than the last one and we certainly appear to be on that trajectory.” For example, PCs and desktops sold nearly 1.2 billion units during the age of the computer. But almost 10 billion mobile units have been sold in the last four years alone.

It’s hard to imagine that apps only came into existence via the iPhone less than 10 years ago. According to market researchers AppAnnie and IHS, worldwide consumer spending on digital movies, games, and apps grew 30 percent to $57 billion in 2013, up from $44 billion. Mobile apps were a critical part of the digital spending, with overall app spending jumping 2.3X the previous year. That’s an increase of 230% and a $57 billion market that didn’t exist 10 years ago. Today millions of customers use apps to access information, and their phone or mobile device is their preferred tool for work and play. continue reading

10 Things You Need to Know About the Millennial Renter

September 10, 2014

Thanks to our friends at Appfolio, they’ve created this fun infographic of Millennial Renters. continue reading

It’s a Numbers Game: How to Qualify Your Leads.

Chris Brasher
September 5, 2014

Trying to find a resident to fill a vacancy? If you’re a property manager or a landlord, you’ll want to refine your understanding about a “good lead” — a prospect likely to convert into a high-quality, long-term resident — versus a prospect that will simply waste your time (or worse).

But spotting the difference between the two can be tough, in part because there are many potential red flags that you’ll need to spot. Some leads might be a no-show for their scheduled appointment. Some prospects might not be ready to sign on the dotted line.

continue reading

Are Your Prospective Residents Local? Google Data May Surprise You.

Paula Pant
August 21, 2014

Do you know where your future prospects and renters currently live?

You may have some notions about the demographics of your target residents — their occupations, their price points, the amenities that appeal to them — but do you know where those target renters are living now?

New research shows they may be farther away than you imagined.

A recent Google report reveals that a substantial number of people are searching for rentals in a different city or state. Check out these tips to make sure your listings are getting in front of as many potential renters as possible. continue reading

#Twitter Triggers Building Boom in Next HOT Hood in S.F.

There goes the neighborhood. The intersection of Market & Van Ness is quickly becoming the NBT – The ‘Next Big Thing’ in San Francisco real estate development. This is a direct result of the rise of nearby technology/social networking giants like Twitter, the northward migration of Silicon Valley to San Francisco, and the recent rezoning that permits for greater density and height.

Similar to what is happening in the downtown areas of LA, Brooklyn and Austin, the area where Mid Market, Hayes Valley, and Western SOMA converge is going from blight to bright with globally renowned real estate developers acquiring sites and developing mixed-use office, retail and residential projects like never before. continue reading

2014 Rental Predictions: Why Your Business Should Be Booming

June 10, 2014

shutterstock_55461562When the largest group in the U.S. population is about to trump almost 50% of the rental market, there’s bound to be some changes that might make even the seasoned real estate or veteran property manager nervous. In our webinar with Appfolio and Inman News, Trulia VP of New Ventures, Nikesh Parekh, discussed the major groups of influence in multifamily and how economic, demographic, and technology shifts have rocked the apartment world.
continue reading

Debunking 6 Common Landlord Myths

Virginia C. Mcguire
June 10, 2014

shutterstock_55461562Misconceptions about landlords are very common. Whether you’re a real estate agent, seasoned property manager, or even a renter, many people assume being a landlord is easy. On the other end of the spectrum, some people think “landlording” is very difficult and you need specialized skills in order to do it. The truth is somewhere in the middle.

Let’s look at some of the stereotypes about landlords, and why they’re wrong.

Landlord Myth # 1: The passive income myth

The term passive income refers to money you earn while you sit back and think about other things. It’s true that owning property can provide passive income–but only if you’re paying someone else to manage it. A landlord who manages the property is far from passive. They might enjoy quiet spells when they have renters in place, nothing is broken, and they can just collect rent checks. But much of the time being a landlord is a job like any other, with many different tasks that need to be done.

continue reading