For Real Estate Professionals

3 Reasons Your Buyers Aren’t Closing Escrow

Tara-Nicholle Nelson
November 18, 2013

So much of life in the real estate business is uncertain. So you spend a ton of your time feeding the top of your funnel with qualified buyers and sellers, and much of the rest executing your transactions with focus and smarts. Agents pride themselves on sticking the landing, because closings are the vehicle via which we ultimately get paid: paid in commissions, yes, but also in client love and referrals.

But there’s an age-old challenge, a potential glitch in this loop, which most buyer agents have faced. The glitch? You are not in control of 100% of the factors which dictate whether your buyer clients will close escrow. The lender must cooperate, and even the seller and the property must all align to bring your buyer-side transactions to a glorious close. And even more importantly, the buyer must play ball at dozens of moments throughout escrow, by showing up, bringing cash and signing and submitting documents.

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8 Key Strategies for a Successful 2014

November 18, 2013

The best agents—those who are known for being at the top of their game—know that a successful 2014 doesn’t start on January 1st. It starts right now. After all, building a thriving client pipeline takes time and effort, and the work that you put in right now will bear fruit six months from now.

So what separates the best from the rest? As real estate agents, your time is valuable. Power agents understand that in order to have a productive, profitable year, it’s important to focus in on the efforts that yield an elevated return on your investment—whether that investment is time or money.

Below, we explore the right areas that you need to focus on and target to help make 2014 your most successful year yet—no matter where you are in your career. continue reading

5 Unexpected Upsides to Off-Season House Hunting

Tara-Nicholle Nelson
November 14, 2013

Conventional real estate wisdom has often advised buyers and sellers that once winter comes around, they might as well pack it in, hunker down and wait till warmer weather to get serious about getting their transactions closed. But there are some hidden benefits to taking the contrarian approach and doubling down on the house hunt right now while the winter season is in full swing: continue reading

Craigslist changes posting rules for HTML

Yes, it’s true – Craigslist is no longer accepting posts that include HTML in the housing and For Sale sections of their site – from any provider. This means that the images, colors and layouts you enjoy using in your ads are no longer available. However, Craigslist will still be accepting text ads without HTML (i.e. plain text). But don’t worry – we have you covered!

To make this transition as seamless as possible, you can easily post your listings to Craigslist using the same existing Trulia cross-post tool. continue reading

3 Overlooked Q4 Seller Niches

Tara-Nicholle Nelson
November 11, 2013

Have you ever lost something in your home or office, spent hours looking for it and then realized it was right under your nose (in your pocket) the whole time? Not only have I hunted the world over for my phone, just to realize I’d been talking on it the whole time, but I’ve also found a number of lost items in overlooked places, not the least of which included locating my boot in the dogs’ bed—under a dog!

There’s something equal parts exasperating and hilarious about finding something you’ve been desperately seeking, right under your nose. But there’s nothing funny about overlooking the sellers whose listings could top off your 2013 success. continue reading

Want Fresh Leads? 3 Easy Steps!

Leads come in all shapes, sizes, and quality. According to many of the pros we talk to, listing data quality greatly affects lead quality. Once a lead has been properly vetted, the focus becomes meeting their expectations with minimal hassle. In this age of “satisfy-me-now” Generation Y’ers and Millenials, Trulia has taken the first of many steps to address the fresh data opportunity.
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Respond Even Faster with the New Trulia for Agents Mobile App

When it comes to converting an online lead into a new client, the time you take to respond matters—a lot. In fact, according to a 2013 report from Leads360, responding within a few minutes doubles the chance of converting that lead into a client. What’s more, in a recent study, we found that if an agent responds to a lead within 5 minutes, they’re 100 times more likely to make contact with that lead than if responding in an hour. Impressive, right?

That’s why our new and improved Trulia for Agents Mobile App puts your leads front and center—wherever you are. When a lead comes in, you’ll receive a notification on your mobile phone, allowing you to respond immediately and convert more leads.  All your Trulia leads are centralized into one inbox, so that you can seamlessly search, prioritize and respond to leads in one place. Leads are also organized by conversation, providing context and easier access to a history of communication.
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Are Vacant Homes Behind the Low Inventory in Your Market?

Jed Kolko, Chief Economist
November 6, 2013

The 2013 Q3 Census Homeownership and Vacancy survey shows that the vacancy rate is still above its pre-bubble level and remains unchanged from one year earlier. This might come as a surprise to house hunters, who have struggled with limited inventory when trying to find a home to buy or rent, but an unusually high share of vacant homes today is being held off the market. The elevated vacancy rate discourages new construction activity and is therefore one of the major hurdles to a full housing recovery.

To understand why vacancies are still widespread and what impact they have, we dug deeper into the Census data as well as other data sources that report vacancies at the metro level. Here’s what we found. continue reading

Home Asking Prices May Be Slowing, But They’re Still On the Rise

Jed Kolko, Chief Economist
November 6, 2013

The Trulia Price Monitor and the Trulia Rent Monitor are the earliest leading indicators of how asking prices and rents are trending nationally and locally. They adjust for the changing mix of listed homes and therefore show what’s really happening to asking prices and rents. Because asking prices lead sales prices by approximately two or more months, the Monitors reveal trends before other price indexes do. With that, here’s the scoop on where prices and rents are headed.

Asking Prices Rise 0.6% in October, Slowing but Still Big Gains
Asking home prices increased 0.6% month-over-month in October. That’s the second-slowest monthly gain in seven months. However, even though prices are slowing down compared to earlier this year, the monthly, quarterly, and yearly gains are all high compared with historical norms. In fact, the 11.7% year-over-year increase is the highest since the housing bubble burst. Why this big increase? Asking prices are rising quickly because buying still looks cheap relative to renting – and also because inventory remains tight, even though it has increased since January. continue reading

NAR Annual Attendees: Get the Inside Scoop on San Francisco

November 5, 2013

We’re sharing our favorite spots to eat, drink and be merry to make your San Francisco experience even more enjoyable.


The 2013 REALTORS® Conference and Expo is about to begin and we are thrilled to welcome real estate agents and brokers from across the country to our hometown!  The spirit of San Francisco is deeply ingrained into who we are and we can’t wait to share it with you.

Our offices are located just one block from Moscone Center so we compiled a list of some of our favorite places to grab a bite, indulge in a drink, or spend some time relaxing and enjoying the scenery. Some of our tips are classic don’t-miss spots – like Waterbar where you can dine on fresh oysters while you take in an unmatched view of the Bay Bridge. Others are trendier spots that we can’t get enough of – like Blue Bottle Coffee where the brew is strong and well worth the wait.

Download the Inside Scoop San Francisco and start planning your trip today. We’ll be posting our updates and special events throughout the week or you can always visit us at booth #719. See you at the show!

Download the Mobile or Printed Version for easy access throughout the conference.