For Real Estate Professionals

7 Hidden Reasons Buyers Hate Homes

Tara-Nicholle Nelson
August 18, 2014

If you’ve shown many homes, you might have noticed that some home buyers have a love-hate relationships with the properties they see. They either fall madly in love with a place, finding no faults, or are totally disgusted, even outraged that you would dare show them something so terrible. Quelle horreur! continue reading

5 Things Nobody Told You Before You Got Into Real Estate

Geoff Bray
August 18, 2014

“I’m good with people, I bet I would be good at that.” Or how about this one, “I love looking at houses, I could be a great real estate agent!”

Have you heard these before or thought them to yourself before you got in to the business? Funny enough, I have clients tell me this kind of stuff all the time. I guess I still don’t know how to take someone saying, “I think I would be good at your job.” Should that be insulting or should we view that as a compliment because we made it look so easy this time?

I got in to real estate for a few different reasons, but none of them had to do with the desire to look at homes every day or to wear suits. Honestly, I thought I would get to golf more than I do, but I am not complaining. After enough experience to know what this career is about, I know that being too busy to golf is a good thing. So here is a list for those of you thinking about getting in to “the game” and maybe a chuckle for those of you who have already established yourself as a seasoned veteran. continue reading

5 Reasons Fall Buyers Are Ignoring You Already

Jovan Hackley
August 14, 2014

This is pretty much the peak of real estate high season. Buyers are scoring homes. Sellers are finally moving out. And, many agents are spending the summer frenzy working themselves into a fall depression because they are off focus.

In just a few months too many real estate professionals will be grumbling about how bad the market is and others lamenting about better days gone by. Why? Because they didn’t invest during these high times to make sure they would avoid the typical low season syndrome.

Here are 5 reasons the unprepared agents will get overlooked by customers in need of an agent this fall (and a few ways to avoid a slow commission tragedy):

1. You’re too busy to catch early hunters-sellers

Those that are successful at lead generation in real estate know that there is never an off-season to recruiting new clients. New data from the National Association of Realtors shows that the actual home purchase or sale process can take up to 27 months.

Most agents spend the high season marketing and putting out content that will get them the client looking to close tomorrow. However, if your pipeline only has a month or two worth of business in it, it’s not a pipeline at all. continue reading

3 Essential Real Estate Branding Tips for New Agents

Welcome to the world of real estate, dear soon-to-be-wildly-successful agent. Your spanking new license, hung with a broker you probably just met, is your ticket to the big bucks – or so the story goes.

Between now and then, you may be hungry. You may be frightened about the future. You most likely will be financially challenged at some point. Your sole focus will definitely be on securing one client – one deal – to help you stay in business long enough to get to the next one.

The ideal vehicle to get you to that deal – the very bedrock of your nascent real estate business – is personal branding. Creating an impression and the reputation you will eventually build will combine to generate your personal real estate brand. Constructing your brand is job number one as soon as you’ve hung your license on the wall. Everything else will fall into place once this is accomplished.

Read on for three essential real estate branding tips guaranteed to help you fire up the iron and stick it strategically to your hide.

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Job Growth, Not “Rebound Effect,” Now Drives U.S. Home Price Gains

U.S. home prices increased 0.8 percent month-over-month in July – which was much lower (relatively speaking) than June’s 1.2 percent month-over-month home price increase, but equal to the average monthly home price gain over the last year.

While U.S. home prices aren’t rising as fast as they were in Spring 2013, when home prices looked like they’d been “hit with a booster rocket,” still 97 of the country’s 100 largest metros have posted year-over-year price gains, and 94 metros have experienced quarter-over-quarter gains.

July 2014 U.S. home price changes chart using Trulia Price Monitor data continue reading

4 Things Sellers Never Want to Hear You Say

Colleen Fischesser
August 13, 2014

A gentleman stopped into my office a few weeks ago, new to town having just sold his home out of state. We started chatting about his sale experience and he shared that he and his wife had interviewed four agents prior to listing their house. At one point during the story he got a little animated and said, “And you know what one of them said? He said he would only use four directional arrows into the neighborhood because they are expensive.”

I’ve heard other agents say similar things, but I didn’t share that with him. He went on to explain, “And what that said to me is, that guy wasn’t willing to do what it would take to get my house sold!”

While it’s impossible to be able to anticipate what every home seller or buyer might want in terms of service and marketing, there are a few things I know NO client ever wants to hear from their agent.

1. I Don’t Know

In a constantly evolving industry, no one can ever be expected to know everything. However there’s a difference between a blank, deer in the headlights “I don’t know” and a confident “That’s something I’m not familiar with, let me look into it and I’ll get back to you” type of response. You’re the expert. If you don’t know the answer, at least know where to go to get it! continue reading

Enter Our Trulia Reviews Sweepstakes and You Could Win $3,000

Erin Renzas
August 12, 2014

Here at Trulia, we recently launched our new and improved Trulia Agent Profiles. This super-slick revamped profile helps agents like you connect even more with the top online buyers and sellers in your market.

One of the most talked about new features is our 5-star ratings and reviews. These new ratings and reviews are your chance to get a free endorsement from your past clients and offer the social proof needed to generate even more business from your free Trulia Agent Profile.

In essence? Trulia ratings and reviews are your chance to make your past clients work for you! Their positive feedback can help capture the attention of in-the-market buyers and sellers and convince them that you’re the agent they just have to work with.

If that’s not enough for you to log into your Trulia Agent Profile right now and request reviews and ratings from your past clients, we’ll go ahead and sweeten the deal even more!

Enter our Trulia $3K Reviews Sweepstakes today! All you’ll need to do is go here, log in to your Trulia account and start requesting reviews from your past and current clients. For each review request you send to your clients from your Trulia profile, you’ll get an additional entry in to the sweepstakes.

It’s quick and simple to get started! Get going and earn your chance to win—while doing something great for your business.Enter now! Plus, check out the official rules here.

3 Summer Buyer Mistakes that Drive You Bonkers

Tara-Nicholle Nelson
August 11, 2014

If you’ve been in the business for even a short time, you’ve probably suffered alongside a buyer client through the process of being “educated by the market,” so to speak. See, some buyers brief themselves on the market by reading up online, looking at the comps and factoring their agent’s advice into their plan of action. But many others simply refuse to take “seller’s market” for an answer, only taking their home buyer education from the market itself. This usually means they have to lose out on several (or several dozen) homes before they conform their house hunting and offer strategy to reality.

It’s unfortunate, but it happens. And in a market like today’s, it happens a lot. Here are a few of the most common ways buyers make their own dream homes disappear.

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Real Estate Postcards: An Underappreciated Lead Generation Method

In the Dianna Estates subdivision of Franklin, Mass., homeowners know the name Barbara Todaro well. She has listed or sold many of the almost 200 homes in this executive neighborhood – and some of them more than once. She says she owes it all to a combination of direct mail marketing and social media.

In fact, before the recent slowdown in the Franklin market (with a tight 1.6 months of inventory), Todaro netted an average of five listings for every 200 postcards she mailed.

Sure, real estate postcard marketing is a throwback. And no, it’s not as sexy as something with the word “app” after it – but it is positively worth another look. “Never eliminate a method because it’s basic,” Todaro advises.

Could postcard marketing be the magic bullet that remedies “lack-of-business-itis” for real estate agents, without causing harmful side effects? Of course, consistency is key, but the tried-and-true method of postcard marketing can work wonders for a new or stalled real estate career.

Real Estate Farming (and Farming Postcards) Still Works

Despite the fact that Todaro first used real estate postcards as her lead generation technique of choice when she entered real estate 36 years ago, she swears that direct mail marketing is still effective. The recipe for success lies in identifying a target market and then mailing it on a consistent basis. That target market, or farm, represents your best potential clients. continue reading

9 Tips to Make Online Buyers + Sellers Happy and Win More Clients

Erin Renzas
August 8, 2014

Online customers are fickle… They are only interested in finding the very lowest price… Today’s consumers want instant gratification… They’re not interested in quality, just quantity… It’s hard to keep in touch with customers and leads online… People have such short attention spans these days…

Have you heard any of these sentiments before? Maybe you’ve even thought them yourself. It’s a fact that technology is changing the way we do business and the way we interact with each other. Sometimes it seems like it changes so quickly, it’s hard to keep up. But, regardless of your opinions about where technology is headed, one thing is certain: in order to be successful in business, you must embrace every communication medium that your leads and clients embrace.

In this must-have guide, we’ll teach you the simple tips and tricks for delighting the most motivated online buyers and sellers and show you how you can convert them into your top clients.

Related downloads:
Simple Scripts for Responding to + Converting Online Leads
Break Out of the Box with these 5 Smart Marketing Strategies
The Basics for Using the Cloud in Real Estate