So, you got the listing. You loaded it all up online. And it looks pretty good, right? A “nice” description with “nice” pictures might make a “nice” first impression. But that might also be its last impression, given buyers’ approach to ruling listings in and out.
Buyers’ approach is, in a word, ruthless. Buyers have lots of online listings to get through, and very, very limited time. They review online listings against a backdrop of lots of priorities and considerations battling for their mindspace: their financial priorities, family plans, space needs, aesthetics and the must-haves and deal-breakers of anywhere from 1 to 4 people—or more. So, when they peruse the hundreds of listings on Trulia in your area, maybe yours will make it into the 40 properties they favorite.
But then they cull the list. And narrow again. And narrow again to get down to, say, 15. They send those to their agent. And the agent cute those in half to get to the list of homes they want to show that weekend. Both buyers and agents are prone to cutting properties that look “nice,” but may or may not have critical deal-making features, when the features simply aren’t photographed.
So, your job is not just to get your listing noticed, or onto the list of 40. It’s also to make sure your listing is not one of the 25 that gets cut before Madame Buyer ever gets in the door. Trulia listings can have unlimited listing photos each, so shoot away! Here is a short list of oft-omitted pics that should make it into every single one of your online listings.
I know. Seems super basic. But the truth is, there are lots of listings on the interwebs that don’t include any listing photos of the home’s exterior elevation, for a variety of reasons. Sometimes the agent’s rationale for not including a front exterior image is as simple as a telephone pole or electric lines obstructing the view of the home or that there was a dumpster or construction truck blocking the house the day pics were taken.
Nonetheless, today’s increasingly savvy online home buyer interprets the lack of a front of house pic as a red flag that they should be afraid of the property: very afraid.
You only need to house hunt with a couple of clients with backyard musts to begin to understand how many otherwise well-crafted online listings, some which contain literally dozens of interior images, lack images of a home’s outdoor space. Buyers who have pets, children, hot tubs, urban farming fantasies or some combination of the above will want to narrow down the online listings they decide to visit to those which seem likely to suit their outdoor space needs.
Failing to include images of the backyard is a shortcut to having your listing de-prioritized or even cut entirely from the viewing lists of some serious buyers, especially if there is ample inventory of properties with abundant yard space among your competition.
Bathrooms, and the amenities they have or lack, rise to deal-breaker level for a surprisingly large number of home buyers. Buyers come to listings and to their property viewing wish list with all sorts of questions about bathrooms on their minds:
One or two simple listing photos for each of your listings’ bathrooms will help answer these questions.
What does the house look like from the curb? Sometimes, curb appeal pics are the same as pics of the front elevation of the home. But many, many times it’s not, as with homes that are situated uphill, downhill or significantly set back from the street. Inquiring buyers want to know what the house looks like from the curb. Show ‘em.
Kitchens make and kill deals all day, everyday. Buyers who are specifically looking for updated or high-end appliances, family-style islands and chic countertop materials like concrete or quartz are highly likely to opt in to seeing properties that showcase them, even if they don’t screen out every home that doesn’t have them.
Built-in closet organizing systems, recycling centers, desks, drawers, dining room hutches, breakfast nooks, garage organizers and the like can be major selling points and differentiators, especially in the minds of order-craving buyers. Make sure your listing pics show them at their best advantage.
Tell us! What listing photos do you always include?
Want to learn more listing photo best practices? Read up on the 5 listing photos that attract the best buyers here.
Trulia is proud to announce our exclusive partnership with REAL Trends for America’s Best Real Estate Agents Annual Report. Agents featured in the ranking will receive more exposure than ever on Trulia! Be sure to apply by March 31st!
America’s Best Real Estate Agents Annual Report, published by REAL Trends, is the definitive source for America’s best real estate agents. Every year, the ranking is featured extensively by major real estate publications and local media channels – and viewed by thousands of buyers and sellers across the country. With Trulia and REAL Trends joining forces this year, it’s your chance to get even more exposure and credibility with your top peers and consumers alike. continue reading
There can be a thin line between love and hate when it comes to buyers’ responses to properties. Even if the home seems like a great fit on paper, sometimes there are issues that cause an almost visceral reaction among buyers. Here are some common issues and how (when possible) to deal with them.
No matter how beautifully a home is staged, there’s a factor that will always be beyond your control: the neighbors. Whether it’s their junky property, scary pets, or just plain bizarre behavior, would-be neighbors can quickly (and irreversibly) turn off prospective buyers. As soon as they start envisioning the years of bitter battles over tree roots and worse, buyers will see turning down a property as dodging a bullet. continue reading
Today, we’re excited to announce the launch our new national advertising campaign, The Moment of Trulia!
This national advertising campaign represents a $45 million investment that we’re making to grow our business, reach more consumers, and make Trulia a household name. This campaign will be everywhere that the most coveted buyers and sellers are—from television and radio ads on the biggest networks to outdoor billboards in the hottest markets.
For real estate agents, the key to a thriving business is being able to connect with as many quality home buyers and sellers as possible. At Trulia, we’ve worked to provide agents with the tools and business solutions so that they can do exactly that.
We’re investing in our business to help you grow your business. continue reading
When: Saturday, March 15 from 12:00pm to 3:00pm
Where: 1521 2nd Avenue, #904
How Much: $1.555M, HOAs $1075
Listing Agent:Michael David, Coldwell Banker Bain,
More Information: See the full listing!
What: On the market a week, this 2-bed, 1.75-bath condominium has a glorious view down onto Pike Place Market, across Elliot Bay and out to the Olympic Mountains. Built in 2008, the condo also has a media room/office space, an enclosed sunroom plus that all-important deeded parking space. continue reading
For real estate agents, the way you market yourself to potential buyers and sellers can be the difference between a record-breaking year and a series of missed opportunities! Now is the time to reinvest back into your business to ensure that you have a solid stream of stellar clients all year long.
Download this free Trulia Training handout! Having trouble? E-mail firstname.lastname@example.org!
When you’re trying to understand or influence human behavior—as you might do when, say, listing and marketing a home for sale—it’s important to respect the distinction between what people should do and what they actually do do.
This is the difference between economics and behavioral economics. Classical economics theory is based on the belief that people will behave rationally and that we can use reason and logic to predict the movements of the market. But the fields of behavioral economics and behavioral finance were created in the hopes of gaining a better understanding of how real people actually make real financial decisions in real life.
Here are a handful behavioral finance must-knows for listing agents, to help manage your clients’ mindsets and help them understand why and how you’re marketing your home to buyers. continue reading
As agents, you can’t expect to agree with sellers on everything, at least not from the get-go. But there are certain telltale signs of clients that you should avoid at all costs, as they will only drain your time, energy, and sanity. Find out why these clients aren’t worth the listing.
It’s difficult for a lot of sellers to evaluate their home objectively. After all the money, time, and work they’ve invested, it’s not uncommon for them to overestimate what their home is actually worth or underestimate the amount of time it will take to sell. You can attempt to give overconfident sellers a reality check by taking steps like giving them buyer and broker feedback and walking them through a comparative market analysis. But if your potential clients still aren’t humbled by the facts, you might want to move on.
When certain clients seem impossible to please, it’s not you—it’s them. Some people are listing not because they want to, but because other people in their lives—like family or financial advisors—are telling them they should. It’s not worth it to try and figure them out. Don’t waste your time with people who aren’t really motivated sellers. continue reading
2989 SW Montgomery Drive, Southwest Hills, Portland, OR
Open House: Sunday, March 9th, 1 to 3 p.m.
Listing Agent: Leslie Hering, Windemere Real Estate
Best known for his beautifully-crafted houses for Portland’s elite, architect Roscoe D. Hemenway (1899-1959) ranks as one of the country’s most skillful traditional architects working between the wars. This crisply renovated and handsomely-staged house built in 1938 is typical of his work, with an elegant exterior that gives no hint of a family room that will deeply satisfy anyone’s lodge-inspired fantasies.
For all the hoops real estate agents have to jump through in order to secure a highly-coveted listing, it may seem crazy to say, but the truth is: Sometimes a listing just isn’t worth it. Before you take on a property you’re not sure about, ask yourself if it falls under one of the categories below. If it does, it’s probably not worth your time or trouble, so it’s a smart move to back away before it’s too late.
Instead, focus on the listings that you know will be a great partnership between you and the seller and lead to a successful sale. And remember, a listing that isn’t the right fit for you is the perfect chance to make a referral to one of another trusted agent in your network. You’ll avoid a situation that will cost you more time and money than it’s worth, and you’ll build goodwill within your own network.
Here are five red flags to look for that will let you know when it’s okay to say, “No way!” to a listing. continue reading