For Real Estate Professionals

5 Must-Know Tips for the Best Renter Relationships

Chris Brasher
September 18, 2014

The relationship between a landlord and a resident can be difficult to master. Even as a property manager with repeated opportunities, the initial interaction can be stressful. The reality is, everyone benefits when renters are educated up-front, even if it’s just the very basics.

If you really want your resident to enjoy the time they spend under your roof, feel at home, and also keep yourself protected, there are a few things every property manager should mention to prospective residents: continue reading

5 No-Pain Strategies for Getting Testimonials and Online Reviews

Colleen Fischesser
September 18, 2014

Years ago if you’d wanted to find a new service provider, say a dentist or dog groomer, you’d probably have asked a friend for a referral, but these days, nearly everyone is going online to not only find nearby businesses but to research and evaluate them.

Online reviews and testimonials are the best way for any business to demonstrate a track record of happy, successful clients. But asking past clients for testimonials can seem awkward. After all, it’s our job to help them, and now suddenly we’re asking them to help us! I liken it to exercise. We know it’s good for us, but for some reason rarely make it a priority.

It’s not enough to just be in business anymore. In the past you’d hear, “Hey my uncle’s in real estate, you should give him a call.” Now you need to be proactively managing your reputation—online and off. What’s more—it’s no longer enough to just have an online presence. Consumers want more! They are going online to find an agent, but they also want to know why they should hire you. They are looking for a reason to—or in many cases, a reason not to—take the next step. continue reading

Maximize Your Marketing Spend with Agent + Lender Co-Marketing

September 17, 2014

Agents work together with their preferred mortgage lenders offline in the day-to-day grind of the real estate industry, so why shouldn’t they be able to do the same on the Internet? Trulia already connects millions of consumers with top agents in their communities, so it makes sense to us to also help agents connect consumers with their preferred lenders.

Introducing Agent and Lender Co-Marketing.

This program will allow agents and lenders to maximize their marketing spend and get more business in their markets by advertising together on Trulia. By sharing advertising expenses through Co-Marketing, both agents and lenders gain exposure and provide home search and financing services to new clients they meet on Trulia.

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4 Tips for Selling a Lagging Listing

Tara-Nicholle Nelson
September 15, 2014

In real estate, we generally have positive connotations with the concept of “seasoning.” When we get a little experience under our belts, we might call ourselves a “seasoned” agent. Most of the time, seasoned is better.

But there is one context that comes to mind in which seasoning isn’t necessarily the ideal: listings. And now that the summer selling season is over, if you still have a listing that’s sitting on the market, it’s time to punch your marketing efforts into high gear.

Listings that have been on the market a long time compared with the area’s average are tough nuts to crack —so tough that we don’t call them “seasoned,” we call them lagging. They often indicate that the seller’s expectations are unrealistic. And they always indicate that buyers have spoken, and what they’re saying is that the home is overpriced for the area, condition, etc. Lagging listings often herald a coming tough conversation (or 10) that you’ll need to have with the seller, and often indicate a price cut is coming down the pike.
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Why Your Sellers Are Looking for Another Agent

Jovan Hackley
September 11, 2014

Your reputation earned you the client, but are you sure you can keep them? These days many sellers are coming down with cases of the wandering eye. The changing tides and urgent needs that come along with selling this real estate season mean you have to pay attention to keep your clients and avoid your hard work going to waste.

Here are five reasons (and signs) your sellers might be shopping for your replacement: continue reading

The Mobile Impact: Insights Into Renter Behavior

Technological advances have changed not only the websites we use but also our devices. According to Mary Meeker, a partner at KPCB, reporting at the 2014 Code Conference, each new ripple in the computing world has an “install base that is 10X bigger than the last one and we certainly appear to be on that trajectory.” For example, PCs and desktops sold nearly 1.2 billion units during the age of the computer. But almost 10 billion mobile units have been sold in the last four years alone.

It’s hard to imagine that apps only came into existence via the iPhone less than 10 years ago. According to market researchers AppAnnie and IHS, worldwide consumer spending on digital movies, games, and apps grew 30 percent to $57 billion in 2013, up from $44 billion. Mobile apps were a critical part of the digital spending, with overall app spending jumping 2.3X the previous year. That’s an increase of 230% and a $57 billion market that didn’t exist 10 years ago. Today millions of customers use apps to access information, and their phone or mobile device is their preferred tool for work and play. continue reading

8 Real Estate Business Card Tips for Agents

Here are eight simple real estate business card pro tips every agent should follow:

1. Be a Card Collector, Not a Card Giver

simple and effective real estate business card tips for agentsDon’t be an agent who hides behind your business card. Many an agent has handed out thousands of business cards – and failed to get anywhere. Merely handing someone your business card is no substitute for an in-depth conversation about that person’s individual lifestyle and financial goals, and how real estate may fit into the plan. Your object isn’t to hand over your business card, and then hope they call you if they want to buy or sell a house. Your object is to have something for you to call them about.

For that reason, it’s much more important for you to get their cards (or phone numbers), have some way to keep track of the contact, and feed that contact into your sales pipeline.

Yes, you do need a business card, but don’t give it more importance than it deserves! And don’t hide behind your card to avoid asking the tough questions that lead to a listing or a sale!
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5 Ways to Dominate Your Local Real Estate Market

Melissa Zavala
September 11, 2014

You’ve probably heard that it’s good to buy local when it comes to food: food from local farms is fresher, and when you buy local, it helps to support local industry. Well, local (or hyperlocalism) is also a pretty good thing when it comes to real estate marketing, too.

What is hyperlocalism? Hyperlocalism is the focus on a specific local area. From a marketing standpoint, most consumers are focused on what is going on in their local area more than in the city at large. Because of this, it helps to know your local area like the back of your hand.

Additionally, buyers who search online for a local area are much further along in their home search and easier to convert. For example, a person who searches for homes for sale in a specific community is much further along in the decision-making process than a person who searches homes for sale at the city or state level.

There are several easy ways to go hyperlocal with your business both online and off. Here are five simple ways to get started once you have selected a community for your next hyperlocal campaign: continue reading

10 Things You Need to Know About the Millennial Renter

September 10, 2014

Thanks to our friends at Appfolio, they’ve created this fun infographic of Millennial Renters. continue reading

5 Staging Mistakes Sellers Think Are Awesome —and How to Change Their Minds

Tara-Nicholle Nelson
September 8, 2014

Nowhere in life is the old adage that beauty is in the eye of the beholder truer than in real estate. One woman’s dream home might be a mid-century modern, Mad Men-styled contemporary, while another’s includes all the gingerbread charm of a classic Victorian. But when it comes to prepping a home to be viewed and (fingers crossed!) sold, there is both art and science to staging a home before its listed to maximize its appeal to the broadest number of target buyers.

The challenge is this: staging is an investment, one every seller can’t afford to make (although studies have shown professionally staged homes sell faster and for more than non-staged counterparts). So many sellers take it on as a do-it-yourself project which, like all DIY home improvement projects, can be fantastic or, mmm, not—depending on the approach, skill, and resources of the ‘self’ who does it.

Here are a few common scenarios in which sellers think their staging is awesome and buyers, well, beg to differ. Plus, check out the tactful things agents can say to help get sellers back on track: continue reading