For Real Estate Professionals

2014 Real Estate Mid-Year Business Review

Erin Renzas
July 5, 2014

Are you on track for achieving your most successful year yet?

We’ve officially reached the midpoint in the year—the time when real estate agents check in with their annual plan to gauge how they’re doing against their goals.

Your annual business plan is a roadmap to success, and like any roadmap, it doesn’t show the potential potholes and roadblocks you may face along the way. Since this road isn’t set in stone, however, you have the flexibility to tweak your plan as the year rolls along.

Now is the time to ensure that your annual goal is still achievable and determine what steps you can take to get there. Are you ready?

Get this free must-have mid-year business plan. It’s filled with expert advice, insider tips, and helpful worksheets to help you map out your business plan, stay on-track with lead generation, streamline lead follow-up, ramp up referrals, and boost your marketing efforts.

Not able to download the guide? Email training@trulia.com for a copy.

2014 Must-Have Mid-Year Business Review

Erin Renzas
July 5, 2014

Are you on track for achieving your most successful year yet?

We’ve officially reached the midpoint in the year—the time when real estate agents check in with their annual plan to gauge how they’re doing against their goals.

Your annual business plan is a roadmap to success, and like any roadmap, it doesn’t show the potential potholes and roadblocks you may face along the way. Since this road isn’t set in stone, however, you have the flexibility to tweak your plan as the year rolls along.

Now is the time to ensure that your annual goal is still achievable and determine what steps you can take to get there. Are you ready?

Get this free must-have mid-year business plan. It’s filled with expert advice, insider tips, and helpful worksheets to help you map out your business plan, stay on-track with lead generation, streamline lead follow-up, ramp up referrals, and boost your marketing efforts.

Not able to download the guide? Email training@trulia.com for a copy.

4 Things Every Client Thinks They Know (and How to School Them)

Jovan Hackley
July 2, 2014

If you’re a smart agent, you’ve already run into a “smarter” client. You know you’ve found them because they were excited about hiring you because of your expertise and somehow in just a few short weeks the tables turned and all of your conversations were about what they “know.”

It’s ok. Every professional runs into this. Here are some of the most common client misconceptions running rampant today and how you can help overcome them.

1. I Can Find the “Right Price” Online

Yes, most real estate transactions start online. However, the reason that they don’t stay online is that real estate is a local business and at some point, the rubber must “meet the road” in real life. That rubber-to-road involves a real live agent and an actual home.

Real estate search sites like Trulia are great for helping buyers and sellers get a sense of market price, but every deal needs real, local, up-to-date expertise that doesn’t exist in search filters. continue reading

How Thinking Small Can Bring Big Results in Niche Marketing

Colleen Fischesser
July 2, 2014

You don’t have as much business as you’d like and more times than not, you don’t like the business you have. What’s the answer to solving both of those problems?

Niche marketing.

“Yeah, yeah,” you say. “All the good ones are taken. There’s already the local waterfront wizard, golf course guru, equestrian property expert—how am I going to break into that market when they’ve had it cornered for what feels like eternity?”

You aren’t—in fact, I suggest you don’t even try.

If your marketing isn’t generating new business for you, chances are it’s because your audience is too broad. And if you don’t like the type of business you have, it’s because you’re not working with the right kind of clients. People like to work with people like them. So what’s the answer?

Stop thinking so big and identify a nano-niche. continue reading

7 Signs of a Soon-to-Be Super Hot Market (and Why You Can’t Ignore Them!)

Tara-Nicholle Nelson
July 1, 2014

Real Estate is an industry that’s all about your hyper-local expertise. As an agent, you specialize in specific zip codes, home types, client types—you name it. This industry is as much about niche specialties as it gets.

That said, if you want to be the agent who blows away the competition and makes your business go gangbusters this year, you need to know how and when to expand your expertise into new areas of interest. And that means that you need to anticipate what neighborhoods are going to be super hot in the near future. If you establish yourself as the go-to agent in those markets now, there will be no stopping you in the future.

Here are the top telltale signs of a soon-to-be hot market. Play your cards right, and your business (and clients!) will thank you for it!

1. On-trend businesses are moving in.

In my neck of the woods, when a co-working space, a Whole Foods or a Blue Bottle coffee moves into the neighborhood, it’s a sign that the nature of things might be changing. This is just as true for small, local businesses that attract people with disposable income as it is for businesses that sell the basics with flair. In fact, most larger businesses do a fair amount of economic research and projections on the neighborhood before moving in. Watching big industry and business moves can be a great way to spot emerging areas with strong fundamentals way before other agents might otherwise be able to see them. continue reading

4 Steps for Engaging Any Online Lead

Erin Renzas
June 30, 2014

Increasingly, home buyers and sellers are turning to the web to find the right real estate agent. How you respond to and manage your online leads can be the difference between a closed deal and a missed opportunity. But for agents who are new to the world of online leads, knowing what to say and how to ensure that the prospective client responds back can be a challenge. With these four smart strategies and expert tactics, you can master the art of online lead response.

 

 

 

 

 

Download this free Trulia Training handout! Having trouble? E-mail training@trulia.com!

7 Things Agents Say that Kill Business

Jovan Hackley
June 26, 2014

Catchy turns of phrases and marketing always seem cool and witty in the moment. Unfortunately, when you take a step back and offer half-a-thought, you realize that you may have been speaking (and thinking) all wrong.

Real estate is no exception or different than any other industry. Here are seven real estate catch phrases that may be setting our deals, businesses, and industry back instead of helping us close more deal.

1. “It’s a Bad Lead”

No, all leads aren’t created equal. The reality: You have to take the bad with the good. The downside of being easy to find and getting prominent placement online is that you’ll probably get more junk leads to sift through to find the goal.

We need to retire the concept of a “bad lead” and remember that even the unknown leads are still human. While you may not know who you are today, you did get a chance to make an impression with them. When you’re sifting the inbox next time, do it with pride. It means your advertising is earning you attention and a good lead is on the way.
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#Twitter Triggers Building Boom in Next HOT Hood in S.F.

There goes the neighborhood. The intersection of Market & Van Ness is quickly becoming the NBT – The ‘Next Big Thing’ in San Francisco real estate development. This is a direct result of the rise of nearby technology/social networking giants like Twitter, the northward migration of Silicon Valley to San Francisco, and the recent rezoning that permits for greater density and height.

Similar to what is happening in the downtown areas of LA, Brooklyn and Austin, the area where Mid Market, Hayes Valley, and Western SOMA converge is going from blight to bright with globally renowned real estate developers acquiring sites and developing mixed-use office, retail and residential projects like never before. continue reading

8 Ways Sellers Screw Up a Sale + How to Stop Them

June 23, 2014

Home prices are continuing to inch up, and Trulia’s latest Price and Rent Monitor shows that home prices are up 8% year-over-year nationally, with 93 of the 100 largest metros clocking quarter-over-quarter price increases. Many homes that had been underwater during the housing downturn are now finally worth more than the amount owed on them. And that’s great news for agents and sellers alike!

With the positive momentum in the market, more home owners are ready to put their homes on the market and make a sale. But beware—when prices are up and inventory is down, you may find that more sellers become overconfident and careless with their sale.

Here are eight of the top ways sellers sabotage their own home sale, and the scripts and tips you need to save the day.
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3 Listings You Should Never Take—Ever

Melissa Zavala
June 23, 2014

New and old agents alike dream of listings. After all, you’ve probably heard the old saying, “If you don’t list, you don’t last.” It’s true that listings are the bee’s knees. A single agent working alone can handle many more listings than he or she can buyers. That’s because many aspects of the listing can be handled from a desk—taking phone calls, preparing advertising materials, posting to the internet. But, the buyers need to actually go out and see the homes, and this takes time (which is why top-producing agents focus on obtaining listings).

The truth about listings is that you’ve got to be able to determine whether the listing will actually result in a closing. Therein lies the rub. There are certain types of listings that agents should never take. Watch out for these; if you take these listings, you may not last. continue reading