For Real Estate Professionals

5 Hilarious Things that Only Happen to Real Estate Agents

Jovan Hackley
December 5, 2014

Real estate agents are like fingerprints, you’ll never find two that are exactly alike. However, what does binds you together are a series of awkward moments, unbelievable happenings, and funny frustrations that only someone who has “walked in your shoes” can understand.

Here are five of these original agent moments that confirm you’re really in business and just a few of the reasons we’re thankful super-agents like you exist.

1. Go-Go Gadget Trunking

Experienced agents know to be ready for anything. That might mean suiting up to take a client meeting during little-league halftime or donning safety goggles right before a showing. If you’ve got enough outfits in your car trunk to dress small family for Halloween, you might be a real estate agent.

2. You Run Into Yourself … a Lot

Getting big exposure is a major part of effectively marketing. It can also be a little weird. Most people don’t drive by their face 40 times a day or get served up web ads of their own smiles all day long. If you’ve ever gotten exhausted looking at yourself, you might be a real estate agent. continue reading

4 Unspoken Things Sellers Want Their Agents to Know

No matter how many times your client has sold a home, the whole process of selling may still tie them up in knots. They’re scared.

Heck yeah, they’re scared. Ninety-five percent of the time the homeowner doesn’t know you from Adam, and yet here they are, putting what might be the biggest investment of their lives in your hands. Yet you breeze in, hand them a pen and a contract, and walk out mumbling something about the MLS, a sign and a lockbox.

4 Unspoken Things Sellers Want Their Agents to KnowHome sellers probably won’t express their fears to you directly (you are a stranger, after all). But they’ll likely stay awake at night with scary thoughts running through their heads.

If your clients were to confess their fears to you, what do you suppose they would say? More importantly, how can you help them overcome the anxiety?

1. I Don’t Know How This Process Works

If you purchased a home before you joined the real estate industry, you’ll no doubt recall how weird the whole process felt. Your agent threw words around that you had never heard before, and expected you to know what they mean.

Escrow, earnest money deposit, contingency and comps – these are not words in a non-real estate person’s everyday lexicon. How exactly does the MLS work, anyway? Why do I have to pay an earnest money deposit and a down payment? continue reading

Enter the Reviews Race Sweepstakes + Win $1000

Erin Renzas
December 3, 2014

Here at Trulia, we strongly believe in the importance of agent’s having a strong online presence. Having reviews and ratings on your profile help reinforce and validate the quality of your services to online buyers and sellers in your market.

If you haven’t asked your clients to review you on Trulia, now’s the time to make it happen!

Between now and December 17th, log into your Trulia Agent Profile and request reviews and ratings from your past clients, you’ll automatically be entered to win $1000 as a part of our Trulia Reviews Race Sweepstakes! Plus! The more reviews you get, the more chances you’ll have to win!

The reviews race is on! Are you ready for it?

You’ll receive one entry for each request sent and review added to your profile. continue reading

2015 Bigger, Better Business Plan

December 2, 2014

The road to increasing your business in 2015 may seem a little daunting. However, with a little know-how, focused goals, and an actionable plan, a bigger, better 2015 is easily within reach.

Today’s real estate professionals are faced with a variety of challenges. It can be challenging to balance your time between the tasks that are urgent and those that are important for the long-term sustainability of your business. But, the more you work “in” your business right now, the less time you have to work “on” your long-term vision.

Get the 2015 Bigger, Better Real Estate Business Plan and set yourself up for your best year yet! In this plan, you’ll learn how to set realistic goals, identify your strengths, and find helpful worksheets to make your goals a reality.

Plus! Get Your Exclusive Offer Inside!

Download the Bigger, Better Business Plan for your exclusive discount code and get your new ad campaign started today.
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‘Get Fresh’ and You Could Win $5000

December 1, 2014

Fresh is best! When it comes to your listings, we know that accuracy is the most important thing. Fresh, accurate listings on Trulia help you build your brand and snags agents even more high-quality leads.

That’s why Trulia Data Connect partners with your brokerage and MLS to update listings as often as 180 times a day via a RETS feed. Other sources typically only update 1-4 times a day. Fresh is best and your listings are no exception.

Since launching the Data Connect program last year, Trulia has been focused on working with over 12,000 brokers and 100 MLSs to make sure they are taking advantage of the benefits of sending direct feeds. Trulia notably added some of the largest and most influential MLSs in the country, including My Florida Regional MLS, The MLS™/CLAW, the Austin Board of REALTORS, The Arizona Regional Multiple Listing Service, Intermountain MLS, and others. We’re also proud to have added important new broker partners to the program, including the Minneapolis-based Edina Realty. continue reading

The Best (and Worst) Real Estate Advertising Ideas

There’s nothing so good that it doesn’t have to be sold. And a big part of the selling process is advertising. We’re all familiar with real estate agent ads on bus stop benches. While they can help establish name recognition in a neighborhood, wise agents know there’s a lot more to real estate advertising than that.

Here are some tips and ideas to help get you ahead of the pack.

Evaluate Your Efforts

Whatever forms of real estate advertising you choose to do, track your numbers. Do your best to measure the ROI you get from different forms of advertisement, concepts and media. You will do best with things you can measure – and if something’s not working for you, make some changes to get more for your advertising dollars.

Look to the Best Ads for Inspiration

If your best real estate advertising ideas include glam shots at bus stops or in local newspapers, then you’re probably not raising the bar with your own ads. Expose yourself to excellence. Look at the best, most creative, award-winning advertisements in any industry – not just real estate.
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7 Signs You’re Dating an Agent + More: The Top Posts of 2014

Erin Renzas
November 28, 2014

As we get ready to enter the final month of the year, we thought it was high time that we take a moment to look back on all of the most popular posts of 2014.

From the hilarious signs that you’re dating a real estate agent to the ultimate list of things sellers need to hear now, here are the top 10 posts that caught your attention!

No. 1: 7 Signs You’re Dating or Married to a Real Estate Agent

 

No. 2: The 7 Shadiest Clients You’ll Ever Meet

 

No. 3: 8 Shockingly Bad Staging Decisions (And What to Do About Them)

 

No. 4: 6 Things Agents Need to Tell Every Seller Before They List

 

No. 5: 5 Staging Mistakes Sellers Think Are Awesome —and How to Change Their Minds

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6 Reasons Why Losing that Listing is the Best Thing That Ever Happened to You

Jovan Hackley
November 25, 2014

It’s gone. The listing. The client. The hope of commission. The good news is that the bad news isn’t that bad, because the loss of some listings can be the best thing that ever happened to your business. It may be tough to believe, but the truth is that—in this business—there is always an upside to every downside. Here’s how…

1. You Were Losing Money Avoiding the Inevitable

There comes a point in every transaction when you can tell whether or not a seller is capable of closing. Denying or avoiding when its time for that rubber meets the road wastes your advertising dollars and your time. Both of those can add up to a hurting bottom line and serious frustration. Sometimes a seller bowing out earlier saves you in the long run.

2. Reputations Are Hard to Reverse

If you talk to a seasoned, experience agent, they’ll tell you that it’s a blessing when some clients pass you by. If you are interviewing with someone who’s vocal about a general distrust of agents and questions your expertise at every opportunity, losing that listing could be the universe doing you a favor.

Taking on the client that’s determined to be unhappy isn’t doing you any favors. Even if you close, you’ll likely end up the topic of that negative Nancy or Ned’s next social media post and frankly, you don’t need the negative press.

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Real Estate Marketing Ideas to Pursue in 2015

Shannon O'Brien
November 24, 2014

Will 2015 be the year you finally “make it” in real estate, or the year you finally leave the business? Is this the year you fine tune your social strategy, maybe experiment with new marketing methods, or buckle down and focus on conventional lead generation tactics?

Some agents spend most of the year spinning their wheels, waiting for a magic bullet piece of technology or the latest innovative marketing idea. If you are among them, stop it now.

Stop waiting for the newest, flashiest, shiniest gadget or idea. Chasing after squirrels will get you nothing but nuts. The real estate industry is full of marketing methods – some old, some more recent – and most of them work, if you work them correctly.

Make Old Marketing Ideas New

Real Estate Marketing Ideas to Pursue in 2015In the battle between high tech and conventional marketing methods, the divide is sharp. Advocates of new technology typically consider the “old ways” of marketing archaic, while agents that use those “old” methods, and succeed, sputter and spit in defense of them. continue reading

50 Wonderful Winter Marketing Ideas

Erin Renzas
November 23, 2014

Do you know how to become a winter marketing wizard? In order to grow your business and get ready for a bigger, better 2015 you need to get in front of the best buyers and sellers in your target market!

 

Use these 50 fabulous ideas to get your creative lead-generating juices flowing. Tackle a few of these fun, simple ideas now and any slow-market business freeze will be sure to thaw in no time!

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