For Real Estate Professionals

4 Buyer Beliefs that are Hard to Break

Melissa Zavala
June 16, 2015

The vast amount of online home buying “education” can have its drawbacks. Yes, the Internet is chock-full of all sorts of information that can help homebuyers learn about the process. The down side is the online search experience can cause many homebuyers to develop all sorts of dangerous pre-conceived notions about the home buying process.

Here are 4 of the most common buyer beliefs you’re up against and ideas for how to go about handling these untrue hypotheses. continue reading

The Real Reasons Buyers Hate Your Listings

Colleen Egan
June 11, 2015

You can’t always guarantee that buyers will love your listing, but you can do your best to make sure that they don’t despise it. Head off these deal-killing issues, from the understandable to the wildly irrational, to prevent buyer hate and improve your chances of a successful sale. continue reading

Street Smarts: 7 Summer Safety Tips for Property Tours

Jovan Hackley
June 8, 2015

From what we’re hearing, business is good. You’re getting slammed with calls, e-mails, and inquiries that have you (property) touring like a celebrity. Unfortunately, sometimes when caught up in the positive hum of buyer and seller interest, it’s easy to forget that the real estate business has its risks.

Here are seven reminders and tips from agents like you to help you show homes safely this high season: continue reading

Reverse Tips: 5 Pieces of Terrible Real Estate Advice

Melissa Zavala
June 5, 2015

Every agent needs a little bit of help and support, especially if you’re new. Where you get that support, whether in your brokerage, on social media networks, or within your association, can break your business if you’re not careful.

With over one million Realtors® across the United States, you meet all kinds of folks, and most have advice on how to make a real estate business work. While most are genuinely trying to be helpful, the fact is that some suggestions are just simply bad.

Here are the 5 most terrible pieces of real estate advice we’ve heard recently and the real truth behind them: continue reading

Put Your Foot in Your Mouth: 3 Ways to Listen People into Buying

Melissa Zavala
June 2, 2015

As a real estate professional, it is important for you to connect with clients, prospects, and affiliates. Meaningful connections usually mean more transactions in your sales pipeline. So, when you are in the moment, you don’t want anyone to feel as if anything is more important than the person in front of you.

When you demonstrate that you are listening, it helps to cement these relationships, to learn, and, as a result, to be more efficient in helping clients and customers.

How to “Listen” Clients into Buying

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5 Cool Data Tools that Help You Market More Effectively

Jovan Hackley
June 1, 2015

When it comes to marketing, too many flock toward the exciting, the flashy, and the new. In reality, the best marketing tactics and tools don’t just resonate with your gut.

To help make the best decisions, you need data–and as an agent, you don’t have to spend a ton to get it. Here are five free data tools that can help you get the most for your marketing dollar: continue reading

QUIZ: 3 Clues that Your Real Estate Sign Bites and How to Fix It

Melissa Zavala
May 22, 2015

I’m sure you’ve heard the old adage, “It’s better to give than to receive.” Well, believe it or not, that turn of phrase may not apply to the use of yard signs for selling homes. When placing a sign in the yard, that sign has two purposes: One, it should deliver information and, two, it should receive (leads, that is).

With today’s active markets, there are waves of “for sale” signs going up. But, are they really up to snuff?

Take this quick 3-question quiz to evaluate whether your signage bites and consider the suggestions below so you don’t miss out on your opportunity for a fast sale: continue reading

6 Facebook Listing Shares People Don’t Hate

Jovan Hackley
May 19, 2015

Facebook’s unofficial rules are even harsher than the Terms of Service. While the site will shut your personal page down for hardcore business promotion, what happens if you become the annoying over-sharer is even worse. With every share, your brand, reputation and potential client pool are at stake.

If you’re looking to use today’s most popular social media site to move a property, here are a few listing shares your friends and followers won’t hate:

1. The Awesome Listing

Facebook isn’t a property search site, which means any share needs to feed into it’s original focus – sharing interesting content. One clear way to get ignored, unfollowed, and unliked is to share a listing that has no stellar qualities. continue reading

6 Signs You Need to Grow Your Team this Season (and Alternatives If You Don’t)

Melissa Zavala
May 15, 2015

In my neck of the woods, there are several real estate teams whose For Sale signs seem to be on every corner. To some, lots of signs implies a lots of business and they may ask, “What’s this team thing all about?” and “Is joining or creating a real estate team something I should contemplate?”

Unfortunately, the answer is not as simple as a quick yes or no. There are several things to consider before growing your single-agent operation into a full-fledged team.

Do You Really Need a Team?

Here are 6 signs that you may need to consider partnering up or growing your operation this season:

  • You spend the entire day resolving problems on your current transactions.
  • You lose valuable time doing paperwork.
  • You are not dedicating time to lead generation daily.
  • Your regimented marketing plan has gone by the wayside.
  • You’re up until the middle of the night catching up on activities and emails.
  • You have piques and valleys in your volume and your income.

If any of these six cues apply to you, then it may be time to grow. If not, there are several ways to take your business up a notch, and not all of them involve going from being a single agent to leader of a team.

3 Team Alternatives for Growing Your Business

1. Hire an assistant.

If you spend the entire day on paperwork or putting out fires, then you may want to hire a licensed assistant. There are many new licensees that want to learn the business and there are many experienced agents who are ready to slow down and stay at the office all day. Consider hiring a licensed assistant to manage and respond to emails, input data into the MLS, order flyers and promotional materials, and generate the paperwork required for the real estate file.

2. Partner Up.

Perhaps you are really great at face-to-face appointments and there is another agent at your office that is great on the phone. Join forces with an agent whose style and skill set complements your own.

3. Outsource administrative tasks.

There are many time-consuming activities that take you away from what you like to do, and you can outsource those activities. You don’t have to use an in-house assistant. You could hire a virtual assistant (e.g. “task rabbit), or multiple support people—each to work a separate aspect of your business. Hire a social media specialist to work on your online presence, a transaction coordinator to manage your paperwork, and a graphic designer to create your flyers and marketing materials.

The first indicator that you may need to partner up this season is you. If you are running around like crazy trying to be all things to all people, then it is time to take a look at your business and see where you could make a change. Do you need an assistant or partner? Are you ready to create a team?

It takes time to get from being a one-man band to the conductor of a large orchestra. Whatever growth model you choose, take it one step at a time.

5 Open House Bad-Habits to Break Right Now

Jovan Hackley
May 12, 2015

Traditional tools of the trade come with the danger of repeating the same old, bad habits. Open houses may be a routine part of your marketing process, but here are a few bad habits you can break to make them more effective.

1. Neglecting the “Neighbors”

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