Home prices are on the rise and selling faster, which means that your job as an agent is getting easier. That is, once you convince sellers to become your clients. But as agents these days are all too-well aware, the number of homeowners who have made the jump to put their home on the market is dragging behind the recovering housing market. You need to do everything you can to standout from the competition and convince coveted sellers that you’re the best real estate agent in your market to list their home.
Don’t blow your chance. Here are the mistakes you might be making that may be keeping more sellers from listing with you (and how you can fix them).
Casting the widest net means knowing where to find all potential clients, which means you to be up on the niche areas in your market. This year, Trulia’s Chief Economist Jed Kolko predicts that more and more sellers will finally be ready to make a move now that the market has improved and home prices are peaking. Another group to look for? The neighbors of strong sales who may now be feeling a little left out of the hot market now that they’ve seen the killer deal the family next door scored. Once you identify these niche markets, create targeted marketing campaigns that speak directly to these target groups. Consider traditional tactical efforts like traditional postcard or neighborhood group farming or neighborhood gatherings or mailers with takeaways and calls-to-action based on recent sales. Even better? Get the sellers to come to you with zip-code targeted online marketing like Trulia Sellers Ads, which can boost your existing Trulia advertising packages and connect you with quality sellers in the targeted locations.
Last month we announced that we would be launching our highly-anticipated new product, Trulia Seller Ads. Well, today we’re excited that the day is finally here: Agents can now win more listings with Trulia Seller Ads!
At Trulia, we’re always striving to help connect our stellar audience of buyers and sellers to the best expert agents in their area (read: you!). After all, these consumers need the expertise you offer as a professional agent. Trulia Seller Ads helps agents better connect with potential sellers in your local markets who need help with the value of their home. Agents using Trulia Seller Ads get high quality leads with valuable insights, like property address and selling timeline. And homeowners meet the professional they need to help list their home, close quickly and get the best deal on their home. It’s a win win! continue reading
Our friends over at Appfolio took the liberty of dissecting the results of the multifamily industry’s largest and most comprehensive national survey on apartment resident technologies. For your reading pleasure, we moved the slinky further down the escalator, consolidating these results into a Top 3. continue reading
We’ve all heard it before: Agents who control the listings control the market. The power and value of a great listing means that we agents will jump through hoops to woo sellers. Part of the challenge is meeting new seller prospects in a low inventory market. Recently, we’ve discussed strategies for earning more seller leads—be it through tried-and-true agent go-tos or the new Trulia Seller Ads. But when it comes to standing out amongst the competition and getting a signature on the dotted line, agents also need to know how to show-off why they are the best agent in their market. So how do you do it? Data.
As agents, we’ve heard so much about big data, local data, and market data that our eyes can glaze at the mere mention of the word. But the truth is that sellers’ craving for data continues to grow. To increase our listing business, we have to level-up our ability to deliver the data points that trigger potential clients’ trust and confidence that we can, in fact, do what we say we can do.
Here are some data points that have that differentiation power. If you don’t have these particular data points available, use them as inspiration. Be creative in how you numerically frame what you do for prospective sellers. continue reading
The Trulia Price Monitor and the Trulia Rent Monitor are the earliest leading indicators of how asking prices and rents are trending nationally and locally. They adjust for the changing mix of listed homes and therefore show what’s really happening to asking prices and rents. Because asking prices lead sales prices by approximately two or more months, the Monitors reveal trends before other price indexes do. With that, here’s the scoop on where prices and rents are headed.
Asking Prices Up 1.1% Month-over-Month in January
In January, asking home prices rose 1.1% month-over-month, the largest monthly gain since June 2013. But the quarter-over-quarter price increase of 2.1% remains below spring 2013 levels, when asking prices accelerated at their fastest rate in the recovery. Year-over-year, asking prices are up 11.4% nationally and are positive in 97 of the 100 largest metros. continue reading
In the wild world of dating, when you encounter a “turn-off,” you can just pack it in and not to go on another date with that guy or gal again. But turn-offs can be much more detrimental when they come up in the realm of your real estate.
Often times, your clients may inadvertently make big mistakes that can cost them big when it comes to securing their dream home or their dream offer. Indeed, turn a buyer off, and your seller’s may risk low offers or—worse—a home that just won’t sell. The same goes for buyers. In today’s market, multiple offers are common. And even in cases when your client is the only buyer on the scene, having a cooperative seller goes a long way toward everything from getting access to the place for inspections to getting a price reduction when the appraisal comes in low. Thus, the potential exists for buyers to turn sellers off, and risk having their dream home slip right through their fingers.
As your clients proceed toward their quest for a drama-free home journey, it’s your job to stop them from making these far-too-common mistakes and help them snag the best buyers and sellers to help their real estate dreams become a reality. continue reading
Real estate is an intensely personal experience for many buyers and sellers. After all, a home, at its core, is a personal expression of a homeowner’s entire life wrapped inside four small (okay, sometimes not so small) walls.
And while, ultimately, buyers should be more focused on the bones of the home—the things that will stay after the current owner has vacated—staging can often be the difference between a buyer bonanza and a dearth of hot offers. Don’t let your sellers suffer at the hands of poor staging.
It may be challenging, but a little tough love now, will make for a love fest post-sale—after the big offers come flying in. Here are 8 of the biggest staging sins sellers make and how agents can help their sellers avoid these pitfalls before it costs them a sweet deal.
It is very difficult for almost any collection to look orderly and neutral, two high-level aims of home staging. Unless the homeowner has attractive, high-end built-in cases to house the collections and the target buyers share a similar affinity for the objects, even the coolest collection can come off as a pile of space-consuming clutter.
A picture is worth a thousand words–and, in the case of real estate listing photos, they may be worth even more than that! Your listing photos are the first thing that potential buyers see when it comes to searching for their dream home. In fact, a recent survey found that 86% of home seekers find photos to be the most useful feature online when it comes to real estate. What’s more, 84% of buyers and sellers said they would not consider buying a photo-less listing. Stellar photos can hook a buyer and may make for a lucrative close for your clients.
Recently, Trulia’s Tech Coach Kim Salmons presented a Trulia Training webinar on easy tips and tricks to enhance your listing photos. You can watch the recording of the webinar here!
But photos that make a buyer want to jump at the chance to see the property aren’t just about how you take the photo, it’s about what features in the home you choose to showcase!
Ensure that you make your listings stand out by including these 5 great shots that buyers can’t resist!
In this series, we’re providing professional advice for getting the best price and top quality tenants for your rental properties.
In Part I, we outlined how research and analysis provides context for best pricing for your property and market and in Part II we talked about the fundamentals for a successful renting experience. In our final installment in this series, we dig through our experience to help you navigate property management like the pros, avoid the pitfalls and get the best price for your rental.
Even though we’re told not to judge a book by its cover, as much as a renter is looking at each property for it’s appearance, size and features, a renter is also sizing up the person doing the showing. When we manage properties make sure to look and act professionally.
Renters are more likely to take a buttoned-up professional more serious than an independent landlord because they know they are dealing with an expert — someone who knows the rules, regulations and ins and outs of property management. Make sure you convey this knowledge by doing your homework and setting the standard for interactions from the start. They’ll be more willing to pay a higher price knowing a reliable and thorough landlord will be available to them if they choose to rent from you. continue reading
In the recent speech, President Obama mentioned housing twice. First, at the start of the speech, he included the “rebounding housing market” as part of his victory lap. Second, he called on Congress to “send me legislation” that would protect taxpayers from paying for another housing crisis while keeping alive the “dream of homeownership.” That line was vague, and it didn’t bring down the house. What he meant was made clearer in the companion policy fact-sheet: Obama was referring to the four principles for housing-finance reform legislation that he outlined last August.
Why nothing new or specific about housing? There are plenty of housing issues that President Obama might have talked about. Affordability is worsening, mortgage credit appears tight, and delinquencies and foreclosures are still too widespread. Why did none of these make the final cut? Four reasons. The housing policies that Obama might have talked about were either: continue reading