For Real Estate Professionals

7 Real Estate Riders that Should Exist, but Don’t

Tara-Nicholle Nelson
July 13, 2014

One of an agent’s biggest jobs is spotting and interpreting the signs that point to the right transaction or deal. When it comes to reading people, things can be easy because eventually they’ll tell you what you need to know.

Unfortunately listings don’t tell you everything you need to know right off the bat … but what if they did? What if they’d tell you what you were dealing with on the rider outside of the home? I’d imagine they would (or do) read a little like this…
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15 Smart Ideas for Driving More Traffic to Summer Open Houses

Erin Renzas
July 13, 2014

When it comes to open houses, the worst thing that can happen is that no one shows up! It’s a waste of your time, can kill your seller’s confidence, and fails to generate the buzz you need to generate offers from the best buyers.

And while the hot selling season is in full swing, sometimes the summer months can bring a host of other complications that can make driving foot traffic to an open house a full-on headache. With more homes on the market and the best buyers trying to juggle it all, you need to be able to make your listing stand out from the rest!

Want to make your open house a success? We’ll show you how to grab the attention of the best buyers in your local market and snag a top offer in a snap. Plus, even when open houses don’t lead to a buyer, they often lead to some new clients for you, so it’s worth it to put your best foot forward!

Get this free must-have guide with expert tips and innovative ideas for marketing your open house this summer and beyond!

Not able to download the guide? Email training@trulia.com for a copy.

15 Smart Ideas for Driving More Traffic to Summer Open Houses

Erin Renzas
July 13, 2014

When it comes to open houses, the worst thing that can happen is that no one shows up! It’s a waste of your time, can kill your seller’s confidence, and fails to generate the buzz you need to generate offers from the best buyers.

And while the hot selling season is in full swing, sometimes the summer months can bring a host of other complications that can make driving foot traffic to an open house a full-on headache. With more homes on the market and the best buyers trying to juggle it all, you need to be able to make your listing stand out from the rest!

Want to make your open house a success? We’ll show you how to grab the attention of the best buyers in your local market and snag a top offer in a snap. Plus, even when open houses don’t lead to a buyer, they often lead to some new clients for you, so it’s worth it to put your best foot forward!

Get this free must-have guide with expert tips and innovative ideas for marketing your open house this summer and beyond!
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6 (Surprisingly Affordable!) Luxury Features Buyers Love

Tara-Nicholle Nelson
July 11, 2014

Modest. Affordable. Starter. There is no shortage of words we use to describe a home that cost less than the average in an area. But no matter how —shall we say,budget-friendly—a listing is, or how constrained the buyer’s wallet may be, every home-owner hopeful still has the wish-list of luxury features that they simply think they can’tlive without.

It can drive agents batty. After all, in real estate, you get what you pay for. If you have a beer budget, that’s okay! But don’t expect that you’re going to get Champagne.

Still, when it comes to buying a home, it’s going to be the biggest investment most consumers make in their lifetime, and even a home that’s budget-friendly is going to feel like they’re dropping big bucks. Think about it: almost no one looks at their monthly mortgage statement and says, “Wow! It’s just so cheap!”

Luckily, there are a few little luxuries that sellers and agent can easily install or fake that don’t cost a fortune and that potential buyers go wild over!

Here are a few of those little, affordable luxuries! If you’ve got a listing that needs some more buyer love, these little fixes can go a long way toward closing a killer deal. continue reading

Congrats are in Order! REAL Trends + Trulia Announce America’s Best Real Estate Agents List

Erin Renzas
July 8, 2014

Look around your office today—or heck, just look in the mirror. There is a good chance that someone you know deserves a big pat on the back. Today, in partnership with REAL Trends, we’re excited to announce the release of The 2014 REAL Trends America’s Best Real Estate Agents list.

Did you make the cut? If so, let us be the first to congratulate you on a job well done. After all, being named to the list is a big deal. This year’s group includes 9,500 of the highest performing real estate agents across the country. To be included in the ranking, agents must have closed at least 50 transactions, compared with the industry average of seven.

The list ranks the most productive agents by state and by metropolitan area based on closed transaction sides and closed volume.

Trulia has always been proud to help connect buyers and sellers with the best agents in their local market. So this year, it made perfect sense for Trulia to partner with REAL Trends, the Trusted Source in residential brokerage, in this prestigious ranking.

If you were named to the list, congrats on a job well done! You’ll be receiving lots of great information about the additional benefits and exposure you can get on Trulia, including additional recognition branding and exclusive training.

We can’t wait for next year, when we’re sure to see even more of you real estate pros achieve your goals and become a top-ranked agent in your market! In the meantime, check out the whole list! See someone you know on the list? Give them a call or send them a note of congratulations—and let’s be honest, it may be a smart time to remember that you’re always willing and ready to take referrals!

Simple Ways to Get Your Sellers to Think Like an Agent

Geoff Bray
July 7, 2014

Experience. It’s a word often used in our industry. Buyers and sellers often select their agent based on how much they have, where they have it, and how they plan on getting more of it. Experience. It’s also one of the biggest and most fundamental differences between our clients and us.

Most sellers might go through the process of selling a home twice, maybe three times, in their entire life. A real estate agent will hopefully experience at least ten times that amount of home sales or more in a single year. So, when it comes to knowing what’s around the corner in a typical or a-typical transaction, chances are if you’re reading this post, you have some experience that can help handle any curve balls that come your way.

Your seller, on the other hand, will likely panic and have nobody to point the finger at but you when things go south. This happens because we sometimes forget that we are the experienced ones, and they are the rookies. So, treat them like a new agent. Give them enough to know something, but not enough to be able to do your job. Here are a few ways to get your sellers to think like you do: continue reading

2014 Real Estate Mid-Year Business Review

Erin Renzas
July 5, 2014

Are you on track for achieving your most successful year yet?

We’ve officially reached the midpoint in the year—the time when real estate agents check in with their annual plan to gauge how they’re doing against their goals.

Your annual business plan is a roadmap to success, and like any roadmap, it doesn’t show the potential potholes and roadblocks you may face along the way. Since this road isn’t set in stone, however, you have the flexibility to tweak your plan as the year rolls along.

Now is the time to ensure that your annual goal is still achievable and determine what steps you can take to get there. Are you ready?

Get this free must-have mid-year business plan. It’s filled with expert advice, insider tips, and helpful worksheets to help you map out your business plan, stay on-track with lead generation, streamline lead follow-up, ramp up referrals, and boost your marketing efforts.

Not able to download the guide? Email training@trulia.com for a copy.

2014 Must-Have Mid-Year Business Review

Erin Renzas
July 5, 2014

Are you on track for achieving your most successful year yet?

We’ve officially reached the midpoint in the year—the time when real estate agents check in with their annual plan to gauge how they’re doing against their goals.

Your annual business plan is a roadmap to success, and like any roadmap, it doesn’t show the potential potholes and roadblocks you may face along the way. Since this road isn’t set in stone, however, you have the flexibility to tweak your plan as the year rolls along.

Now is the time to ensure that your annual goal is still achievable and determine what steps you can take to get there. Are you ready?

Get this free must-have mid-year business plan. It’s filled with expert advice, insider tips, and helpful worksheets to help you map out your business plan, stay on-track with lead generation, streamline lead follow-up, ramp up referrals, and boost your marketing efforts.

Not able to download the guide? Email training@trulia.com for a copy.

4 Things Every Client Thinks They Know (and How to School Them)

Jovan Hackley
July 2, 2014

If you’re a smart agent, you’ve already run into a “smarter” client. You know you’ve found them because they were excited about hiring you because of your expertise and somehow in just a few short weeks the tables turned and all of your conversations were about what they “know.”

It’s ok. Every professional runs into this. Here are some of the most common client misconceptions running rampant today and how you can help overcome them.

1. I Can Find the “Right Price” Online

Yes, most real estate transactions start online. However, the reason that they don’t stay online is that real estate is a local business and at some point, the rubber must “meet the road” in real life. That rubber-to-road involves a real live agent and an actual home.

Real estate search sites like Trulia are great for helping buyers and sellers get a sense of market price, but every deal needs real, local, up-to-date expertise that doesn’t exist in search filters. continue reading

How Thinking Small Can Bring Big Results in Niche Marketing

Colleen Fischesser
July 2, 2014

You don’t have as much business as you’d like and more times than not, you don’t like the business you have. What’s the answer to solving both of those problems?

Niche marketing.

“Yeah, yeah,” you say. “All the good ones are taken. There’s already the local waterfront wizard, golf course guru, equestrian property expert—how am I going to break into that market when they’ve had it cornered for what feels like eternity?”

You aren’t—in fact, I suggest you don’t even try.

If your marketing isn’t generating new business for you, chances are it’s because your audience is too broad. And if you don’t like the type of business you have, it’s because you’re not working with the right kind of clients. People like to work with people like them. So what’s the answer?

Stop thinking so big and identify a nano-niche. continue reading