For Real Estate Professionals

7 Cringe-Worthy Moments Only Agents Understand

Jovan Hackley
December 11, 2014

Real estate! It’s a business where you have to make it look like nothing ever goes wrong. Staging, headshots, and many other snapshots paint the picture of a perfect profession.

The reality: This business if wrought with more awkward moments than anyone could imagine. Here are a few of the more G-rated awkward moments to let you know you’re not alone and if you can cope, there’s definitely a successful future in this industry for you.

1. When Buyer Clients Make Big Last-Minute Purchases

The awkward moment and agent nightmare that’s happened too many times is the last-minute big purchase. Sometimes, no matter how much explaining you do, clients forget that their approval can be altered or revoked until they actually close. To help clients avoid amateur mistakes like these, check out our buyer education guides.

2. When You Spend Your New Year’s Eve in Class

The hum of the business sometimes makes it difficult to keep up with the to-do’s to keep your license active. While others may be toasting to the start of another year, only agents find themselves trying to cram in Continuing Education (CE) on New Year’s Eve. continue reading

The 10 Real Estate Markets to Watch in 2015

Jed Kolko, Chief Economist
December 10, 2014

Every December, Trulia’s Chief Economist Jed Kolko takes a look at the data and picks the top markets to watch in the new year. The list is always an attention-grabber and full of insights that agents can learn from to build a targeted, booming business, and this year is no exception. Check out our top markets to watch! Plus, download all of Trulia’s housing market predictions in our 2015 Real Estate Market Forecast!

Come 2015, the rebound effect that has driven real estate market trends over the past few years will continue to fade. So what replaces the rebound effect in the next stage of the housing recovery? Well, the market increasingly depends on fundamentals such as job growth, rising incomes, and more household formation. Because of this handoff, our 10 markets to watch have strong fundamentals for housing activity. These include solid job growth, which fuels housing demand, and a low vacancy rate, which spurs construction. We gave a few extra points to markets with a higher share of millennials. These young adults are getting back to work and that will drive household formation and rental demand. We didn’t include markets where prices looked at least 5% overvalued in our latest Bubble Watch report.

Here are our markets to watch, in alphabetical order…

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Real Estate Market Forecast: What’s Next for 2015

December 10, 2014

As a real estate agent, your reputation depends on your knowledge of the market and the expertise you can offer your clients. That’s why, as you start to plan for how you’re going to grow your business in 2015, it’s important to have your finger on the pulse of the current market and know what to expect in the coming year.

Armed with this knowledge, you’ll be equipped to wow potential clients and your peers, all while closing more sales.

So, what does 2015 have in store for the housing market? Trulia’s Chief Economist Jed Kolko outlined the must-know predictions for 2015 and shared the top 10 markets to watch!

Get the free market forecast and get the inside scoop on what to expect next year!

Seller Catching: 5 Things Sellers Want to Know About Their Home Before They Sell

Jovan Hackley
December 9, 2014

Seller leads are historically hard to snag. Buyers are easy—they submit a form and send up a red flag that they’re in the market. Sellers are a lot harder to hunt.

Today, to catch sellers you have to know their key questions and be able to use them to translate your traffic, social media, and lead inbox messages into real insights to snuff them out.

Here are five key things every seller wants to know about their home before they sell and how you can turn their questions into commissions.

1. How Much Can I Get?

No one sells their home just to sell. Most sellers are looking to get money out so they can conquer some other life milestone, whether it be upgrading or cashing out to retire.

CMAs, sharing sales data, and posting flyers to offer your valuation services are great traditional ways to position yourself and provide this valuable answer. In addition, check out Trulia Seller Ads that lets you get the lead when they come to Trulia to find out what their home is worth. continue reading

8 Shockingly Bad Staging Decisions (And What to Do About Them)

Tara-Nicholle Nelson
December 8, 2014

Real estate is an intensely personal experience for many buyers and sellers. After all, a home, at its core, is a personal expression of a homeowner’s entire life wrapped inside four small (okay, sometimes not so small) walls.

And while, ultimately, buyers should be more focused on the bones of the home—the things that will stay after the current owner has vacated—staging can often be the difference between a buyer bonanza and a dearth of hot offers. Don’t let your sellers suffer at the hands of poor staging.

It may be challenging, but a little tough love now, will make for a love fest post-sale—after the big offers come flying in. Here are 8 of the biggest staging sins sellers make and how agents can help their sellers avoid these pitfalls before it costs them a sweet deal.

1. Collection Overload

It is very difficult for almost any collection to look orderly and neutral, two high-level aims of home staging. Unless the homeowner has attractive, high-end built-in cases to house the collections and the target buyers share a similar affinity for the objects, even the coolest collection can come off as a pile of space-consuming clutter.

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How to Fill a Rental Vacancy During Winter

Paula Pant
December 7, 2014

FillRentalVacancyThe snow is falling, the wind is blowing … and you have a vacancy.

As a landlord or property manager, you know the timing isn’t ideal. Most tenants don’t want to move into a new place in blustery winter weather, and the holiday season only makes things worse — few people want to add moving to their already long list of to-dos (and expenses).

But that doesn’t mean you’re out of luck. You just need to find creative ways to entice renters in these blustery months. Here are 6 ways to employ creative marketing strategies to get your property occupied, even if the weather outside is frightful. continue reading

5 Hilarious Things that Only Happen to Real Estate Agents

Jovan Hackley
December 5, 2014

Real estate agents are like fingerprints, you’ll never find two that are exactly alike. However, what does binds you together are a series of awkward moments, unbelievable happenings, and funny frustrations that only someone who has “walked in your shoes” can understand.

Here are five of these original agent moments that confirm you’re really in business and just a few of the reasons we’re thankful super-agents like you exist.

1. Go-Go Gadget Trunking

Experienced agents know to be ready for anything. That might mean suiting up to take a client meeting during little-league halftime or donning safety goggles right before a showing. If you’ve got enough outfits in your car trunk to dress small family for Halloween, you might be a real estate agent.

2. You Run Into Yourself … a Lot

Getting big exposure is a major part of effectively marketing. It can also be a little weird. Most people don’t drive by their face 40 times a day or get served up web ads of their own smiles all day long. If you’ve ever gotten exhausted looking at yourself, you might be a real estate agent. continue reading

4 Unspoken Things Sellers Want Their Agents to Know

No matter how many times your client has sold a home, the whole process of selling may still tie them up in knots. They’re scared.

Heck yeah, they’re scared. Ninety-five percent of the time the homeowner doesn’t know you from Adam, and yet here they are, putting what might be the biggest investment of their lives in your hands. Yet you breeze in, hand them a pen and a contract, and walk out mumbling something about the MLS, a sign and a lockbox.

4 Unspoken Things Sellers Want Their Agents to KnowHome sellers probably won’t express their fears to you directly (you are a stranger, after all). But they’ll likely stay awake at night with scary thoughts running through their heads.

If your clients were to confess their fears to you, what do you suppose they would say? More importantly, how can you help them overcome the anxiety?

1. I Don’t Know How This Process Works

If you purchased a home before you joined the real estate industry, you’ll no doubt recall how weird the whole process felt. Your agent threw words around that you had never heard before, and expected you to know what they mean.

Escrow, earnest money deposit, contingency and comps – these are not words in a non-real estate person’s everyday lexicon. How exactly does the MLS work, anyway? Why do I have to pay an earnest money deposit and a down payment? continue reading

Enter the Reviews Race Sweepstakes + Win $1000

Erin Renzas
December 3, 2014

Here at Trulia, we strongly believe in the importance of agent’s having a strong online presence. Having reviews and ratings on your profile help reinforce and validate the quality of your services to online buyers and sellers in your market.

If you haven’t asked your clients to review you on Trulia, now’s the time to make it happen!

Between now and December 17th, log into your Trulia Agent Profile and request reviews and ratings from your past clients, you’ll automatically be entered to win $1000 as a part of our Trulia Reviews Race Sweepstakes! Plus! The more reviews you get, the more chances you’ll have to win!

The reviews race is on! Are you ready for it?

You’ll receive one entry for each request sent and review added to your profile. continue reading

2015 Bigger, Better Business Plan

December 2, 2014

The road to increasing your business in 2015 may seem a little daunting. However, with a little know-how, focused goals, and an actionable plan, a bigger, better 2015 is easily within reach.

Today’s real estate professionals are faced with a variety of challenges. It can be challenging to balance your time between the tasks that are urgent and those that are important for the long-term sustainability of your business. But, the more you work “in” your business right now, the less time you have to work “on” your long-term vision.

Get the 2015 Bigger, Better Real Estate Business Plan and set yourself up for your best year yet! In this plan, you’ll learn how to set realistic goals, identify your strengths, and find helpful worksheets to make your goals a reality.

Plus! Get Your Exclusive Offer Inside!

Download the Bigger, Better Business Plan for your exclusive discount code and get your new ad campaign started today. continue reading