Even when the market is hot and homes are selling fast, you’ve got to make sure your listing sets itself apart from competing homes. But when the market slows and the dreaded winter rut takes hold, you need to do everything you can to capture the attention of limited buyers and show them why your listing is the home they need to move on now!
Pictures move the masses and if you’re not careful, they can move prospective buyers away from your listings online.
Check out these four buyer photo turn-offs to avoid and tips for making sure your listings are getting the right attention online! continue reading
I’ve discussed tactical marketing ideas in previous posts, from cold calling tips to email newsletter best practices. And you need good tactics. But tactics must always be in the service of a larger strategy – or you’re just blundering about, spending money with no rhyme or reason.
So now, let’s set specific tactics aside and talk about your real estate marketing plan, how it’s informed by strategy, and how it guides your selection of tactics. Here are some ideas on what goes in to a successful real estate agent’s marketing plan – and just as importantly, what you should get out of yours!
Your real estate marketing plan shouldn’t exist in a vacuum. You should derive it from information that is unique to you and your market. Here are some inputs that help guide the development of a good marketing plan. continue reading
In a market where home inventory is low, your sellers may think that their home will move in mere minutes—and at a price that defies even the loftiest expectations. When left untethered, these dreams of big prices and warp speed sales can spell disaster—and major disappointment—for you and your clients.
Don’t worry! You’re not doomed to this fate. With a few smart, premeditated steps you can head-off seller miseducation and common misconceptions and start your client on the path to a successful sale from the get-go. Here are six scripts and simple talking points that your sellers need to know before their home hits the market. continue reading
When it comes to business, sometimes the smallest details can make the biggest difference—and sometimes, that detail can be as small as a simple word.
As the end of the year quickly approaches, we’ve been focusing on big-picture things that real estate professionals should be learning or doing right now to get ready to have a bigger, better 2015. But while you’re in the throes of planning your 2015, don’t forget that the little things matter.
Here are six simple words that can change the way you do business in 2015 and help you close more deals all year long.
When people ask me how I am doing, I reply, “Fantastic!” And it often gets comments. As an agent, your everyday conversations are actually powerful advertisements of what the experience of working with you—while driving to see properties or working on staging or dealing with complicated paperwork—will be like. continue reading
NARPM (National Association of Residential Property Managers) had its 26th annual convention and trade show in beautiful Minneapolis. Over 600 property managers met to discuss listings performance, growing your management business, and how laws have changed for situations like evictions. While there were many opportunities to learn, we asked other fellow attendees what they found most valuable. Here are their responses…
The most valuable thing I took away from NARPM this year that has helped my business grow is the idea to put your client on-boarding process into a visual flow-chart. This has helped our company set realistic expectations and gives the client incredible clarity on what to expect. This helps us and the customer start the relationship off on the right note.
No matter if the agreement is verbal or written, a resident has the right to “Habitability” and “Quiet Enjoyment.”
“Habitability” and “Quiet Enjoyment.”
These are implied warranties, or covenants, and ensure that the rental property is safe and secure, and that the resident is granted the undisturbed use and enjoyment of the unit.
These two entitlements are at the very core of the rental relationship, and are primarily what a resident is buying with his or her monthly rent. continue reading
When selling homes, you want to sell to the heart first. If you win the heart, the head will follow. But it’s often the head that helps the heart justify what it wants. In order to get the buyer to sign on the dotted line, you’ve got to have some data at your disposal to help the process along – or know where to get it.
Here are some valuable sources where you can track down key real estate statistics, metrics and data – not only for your clients, but for your own strategic planning as well.
I’m going to assume you are already familiar with Trulia. After all, you’re here. It is, by design, a tremendous resource for housing statistics and valuation. Make sure you’re making full use of Trulia’s terrific tools like MarketMonitor, the Trulia Trends blog and the Expert Community Advice tool.
But in addition to plugging Trulia, I’m also going to concentrate on some sources and ideas that might be new to you, the working real estate agent. continue reading
Scandals are fun…when they’re on Thursday night and you’re watching ABC. In real life they can ruin any chances of earning a potential client and eventually make your business disappear.
The bad news, scandals are easy to fall into. The good news is that they’re simple spot and avoid if you know where to look. Here are seven real estate scandals you can’t afford, but can avoid—if you’re smart:
Remember! There’s good staging and then there are magic tricks. Make sure you err on the side of the first.
Avoid staging to cover-up critical factors or flaws that could cause a deal to fall through down the road. Yes, you want to put your best foot forward, but the showing to move-in versions of a home shouldn’t be “Jekyll and Hyde.”
All properties aren’t created equal, and with Instagram, Photoshop, and other apps, it’s all too easy to filter away the blemishes. This might make for great social media fodder, but stumbles dangerously close—and sometimes across—the line of offering an honest and true picture. continue reading
There are always exciting things happening here at Trulia, but some days blow the others out of the water. And today is one of those days. I’m thrilled to introduce Trulia One, a powerful new tool that can help you manage all of your leads in one simple place.
From the beginning, our team here at Trulia has worked to build the best tools and advertising products to help agents build their online business. Over the years, we’ve worked to craft a platform to help you generate quality leads from motivated buyers and sellers. Last year, we took another bold leap toward that vision with our acquisition of Market Leader.
We know that turning leads into clients isn’t as easy as 1-2-3. It takes time, effort and a skilled agent to ensure that every potential client becomes your next big sale.
The new Trulia One provides agents with a comprehensive marketing solution—helping you more effectively manage your pipeline of clients from your first response to the closing table and beyond. And, it’s totally free. continue reading
Sharing a bite to eat is a time-tested way to take the pressure off a sales-related discussion. Good open house food helps people feel welcome, encourages small talk, lightens the mood and helps prospects relax and engage.
When you’re showing an open house, laying out a welcoming spread is a great idea. Here are a few tips and ideas to keep in mind.
Hit the sense of smell early. Psychologists have written a great deal about the emotional impact of smells and how they can help transport people to a space of comfort and security.
“When I conduct open houses, I keep in mind that buyers tour homes with all of their senses, not just sight, touch and sound,” advises Egypt Sherrod, host of “Property Virgins,” a highly-rated show on HGTV, and CEO of the Egypt Sherrod Real Estate Group.
“I love to bake a warm apple pie in the oven right before an open house. The aroma of cinnamon and apples makes any home feel warm and cozy. Another delight is boiling orange peels and cinnamon sticks to ignite the senses from the time a buyer opens the door. Fresh baked cookies do the job as well.”
Now, get this: She keeps the pie! She doesn’t actually serve what she bakes!