For Real Estate Professionals

Real Estate Tongue-Biters: 12 Things You Wish You Could Say to Your Clients

Jovan Hackley
April 10, 2014

Sometimes real estate is anything but glamorous. But, let’s face it. You make it look good. You grit your teeth, painfully hold the smile, stroke the egos, and many days bite a hole in your tongue to get the deal done.

One thing I’ve learned is that no matter the agent, most of you don’t say the things you wish you could. So, as today’s favor we’ll do it for you (and offer a few ideas for helping you through some of the tough conversations).

12 things you wish you could say:

1. I have a life, even if you don’t.

The most noble thing about the great agents I know is that they really give themselves to their clients with very few boundaries. The problem is, some clients forget that agents have a life. I’ve heard too many stories of surprise home visits, 3 a.m. calls, and other intrusions that prove that some clients forget that agents have a life.

A tough conversation about when and how you normally work can save you some hassle at the start. Great client relationships happen when you manage expectations. continue reading

Trulia Guide: 5 Smart Strategies to Earn More Listings

April 9, 2014

Seller listings are vital to building a robust, thriving real estate business. A strong stable of solid seller listings can lead to more predictable commissions, more controllable timeframes, and provides the opportunity to meet new clients, build your brand and marketing, and expand your sphere-of-influence.

In times like these, where homeowners are still holding out on selling until they feel they can get the best price, finding these clients is easier said than done. In 2014, industry and economic experts expect more inventory to open as the year moves on. Good things are on the horizon for real estate agents, but you don’t have to wait until the market shifts in order to increase your seller client count. Here are five strategic moves to make to build your seller-side business in today’s market.

9 Things Your Buyers Should Ignore While House Hunting

April 7, 2014


For many buyers, looking for a new home can be a challenge. As agents, we see homes daily and are well-trained on how to see past the superficial problems and see a home for its potential. But when clients are looking for the home in which they plan on building their lives, it can be hard to envision how a home could truly be ‘mine.’ Many people choose to remodel and stage their homes prior to putting it on the market, but then there are the vast majority of people who choose to sell their beloved home “as-is.”

While a turn-key home is ideal for people who want to move right in and make no changes, there are those “time warp” homes that are actually incredible gems that just need a little polishing.

Love these tips? Share this information with current clients and your prospective buyers. Download the handout to include in your marketing materials and to help buyers throughout their home buying journey!

As you walk your clients through their house hunt, here are 9 things about a for-sale home that you should remind clients to ignore in order to keep them from passing on a what could be the perfect home for them.
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Dream Open House: Spectacular Views From a Clocktower Condominium in Vinegar Hill/DUMBO $3.675M

Once a printing plant for the Jehovah’s Witnesses, the building was converted to residential lofts about five years ago—and provides the framework for this spectacular home.

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When: Sunday, April 6 from 2:00 p.m. to 4:00 p.m
Where: 1 Main Street, #9D, Brooklyn
How Much: Asking $3.675M (a reduction from last year’s asking price of $3.999M) and CCs/Taxes of $2221 per month
Listing Agent: Karen Heyman, Sotheby’s International Realty,
New York, New York
More Information: See the full listing!
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6 Staging Pitfalls Sellers Should Avoid

April 3, 2014


In many cases, staging will determine how easily a home will sell, but luckily, it’s one of the few factors that your clients have control over. With a little guidance from their great agent (read: you!) any smart homeowner can get their home picture perfect and buyer ready.

Of course, we’re not talking about major renovations here—just deep-cleaning, uncluttering, and maybe a fresh coat of paint. As agents know, the point of staging is to remove anything that will distract a buyer from all the great things the home has to offer. But for some sellers, it’s easy to go overboard if they’re not careful.
Here are a few of the biggest pitfalls we’ve seen when sellers over-stage a home and how agents can help them avoid these missteps.

Love these tips? Share this helpful handout with clients. Get the downloadable version!

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6 Insights Sellers Need in the Spring 2014 Market

April 1, 2014

The spring housing market is about to get into full swing. And while agents may be fully aware of the state of this year’s emerging housing market, your clients may not be. It’s your job to get your sellers up to speed with what the 2014 home selling season will bring.

Here are 6 market insights to share with your current or prospective clients that will give a head start when it comes to a successful sale this spring!

Plus! Download all this great information in this helpful handout for sellers and use it in your marketing and to help inform your clients and leads!

Right Now = A Great Time To Sell


The winter home selling season was crippled by the polar vortex, especially in the east and northeast, so there’s pent-up demand from buyers who’ve been waiting for better weather to brave the house hunt. Mortgage rates are still at historic lows, so buyers ARE poised to buy and ready to hit the streets. continue reading

Happy April Fools’ Day! Announcing Truluvia—The First Dating Site Exclusively for Real Estate Agents

Well, as you may have guessed by now, it’s time for us to wish you a very Happy April Fools’ Day! That’s right. Trulia isn’t really becoming a dating site exclusively for real estate agents, but we did have a great time putting the joke together and seeing everyone’s reaction! If you missed yesterday’s prank, you can see how we pulled it off below. Plus, you can still visit Tuluvia to see our faux dating site! Thanks for letting us have a little fun yesterday. We hope you got a few laughs with us! For now, it’s back to being just good ol’ Trulia. But you never know what the future may hold…

At Trulia, we’ve always been passionate about helping agents connect with consumers to find their dream home. Since 2005, we’ve been combining cutting-edge technology and deep industry knowledge to find dream homes for millions of consumers.

In our unending quest to find ways that we can help real estate professionals better connect with consumers, we often found ourselves thinking about other types of connections. Specifically? Love connections.

Today, we’re proud to introduce Truluvia, the world’s first dating site exclusively for real estate agents.

We’ve said it many times before, but if there is one thing that never changes, it’s that the real estate industry is always changing.

Trulia is shifting our business model to focus exclusively on helping real estate agents make the connections that really matter. Love connections. continue reading

4 Steps for Engaging Any Online Lead

March 31, 2014

Increasingly, home buyers and sellers are turning to the web to find the right real estate agent. How you respond to and manage your online leads can be the difference between a closed deal and a missed opportunity. But for agents who are new to the world of online leads, knowing what to say and how to ensure that the prospective client responds back can be a challenge. With these four smart strategies and expert tactics, you can master the art of online lead response.

Download this free Trulia Training handout! Having trouble? E-mail training@trulia.com!

5 Reasons for Real Estate Agents to Add Property Management

March 31, 2014

 rent-signIn the latest member profile survey administered by the National Association of Realtors, six percent of real estate agents declared property management to be their primary specialization. Additionally, agents onboard this trend, which has been rising significantly in recent years, managed an average of 49 properties.

If you’ve been considering property management, you’re now probably wondering if it’s right for your business. Do you really want to deal with all the nuances of property management, from fair housing to customer service and lease management? Can you change your mindset from sales to service?

Ask a fellow real estate agent, and they might deter you from entering the market due to lost income potential or the crazy side of tenant management. If that doesn’t scare you, then it’s time to consider the upside.

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Dream Open House: Live Like Old LA Royalty in Hancock Park, $1.695M

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When: Sunday, March 23 from 1:00 p.m. to 4:00 p.m
Where: 308 N. Sycamore Ave #506, Los Angeles
How Much: $1.695M with HOAs of $1079 a month
Listing Agent: Monique and Joe Carrabba, Carrabba + Group,
Bellevue, Washington
More Information: See the full listing!

What: This spectacularly renovated 4-bed, 3-bath top floor condominium reflects the vintage glamour of Hancock Park, a neighborhood developed for wealthy Angelenos in the 1920s. Spacious and grandly detailed, all 22 apartments in the French Renaissance Style building were designed to look and feel like the other private houses in the neighborhood. continue reading