For Real Estate Professionals

Training Handout: How to Add Past Sales to Your Trulia Profile

March 5, 2014

You can get more than a commission out of the stellar deal you just closed. Now, you can use your sales success to generate more business and enhance your online reputation. Adding past sales to your Trulia profile shows off your experience and helps you rank higher in the Find an Agent directory. Download this helpful handout to:

  • Get step-by-step instructions on adding your sold history to Trulia
  • Learn how adding your sold history can help boost your online presence and reputation
  • Access important FAQ’s related to this must-know feature and how your information will be displayed on Trulia

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4 Things Sellers Need to Know About Open Houses

Tara-Nicholle Nelson
March 3, 2014

Sometimes, just getting the listing agreement signed and price agreed-upon seems like the end of an intense, effortful, laborious process. But as you well know, it’s really just the beginning of helping your new seller through all of the twists and turns of selling a home.

In the course of working through these items with internet-savvy sellers, agents may run into increasingly vocal, surprisingly strong opinions on a seemingly innocuous topic: Open Houses. Camps are divided pretty neatly between sellers who think that open houses are a total waste of time and those who think that open houses are the go-to way to getting a home sold at top dollar and in record time.

Inquiring sellers want to know, which is it: a waste of time or time well-spent? If you want your sellers to come out of this question on the side of “time well-spent,” here are a handful of talking points and scripts about open houses you can use. continue reading

Ultimate Guide For Winning More Listings Online

February 27, 2014

Every real estate agent knows the value of a stellar seller client. These clients can mean lucrative commissions, a quick close, and the opportunity to meet new clients and grow your business.

While the housing market recovery is in full swing, home inventory remains tight, making seller leads a hot commodity. How you respond to and manage your online seller leads can be the difference between a closed deal and a missed opportunity. Put your best foot forward and master these smart strategies for converting more online seller leads.

Boost Your Business with Trulia for Agents Mobile App

Real estate agents are on-the-go all of the time—from listing appointments to open houses and everything in between. You need the tools that you depend on to get your job done and grow your business to be just a mobile as you are.

This week we’re excited to share with you our latest, better-than-ever Trulia for Agents Mobile App, now available on iPhone, Android phones and Android tablets. As always, our free app puts your leads front and center —wherever you are—and now it’s even faster and easier to use. continue reading

3 Reasons Millennials Rent Instead of Own

Millennials – the generation labeled as lazy, entitled, and whiny by most media outlets. And I’m one of them. The number of 18-34 year-olds living with their parents rose from around 27% before the crash to over 31%, where it remained in 2013.

So is it true? Why has this generation received so much flak in mainstream media? The parents of this generation fulfilled their idea of the “American Dream” [home ownership] at a much younger age than this current crop of potential homeowners. Without diving too deep into the psychology of this generation or beginning a warfare-class discussion, here are 3 of the reasons millennials rent instead of own.
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5 Things to Tell Your Buyers Now

February 24, 2014

In today’s market, it’s not enough for real estate agents to just do their jobs anymore. Now you also have to prove to clients that you’re trustworthy and you know what you’re doing. Buyers are hungry for information and can be wary of the home-buying process. And considering the market volatility in the not-so-distant past, who can blame them? Build trust and assuage buyers’ fears with these five ways to prove that you’re on their side.

1. Anticipate Their Questions

It can feel like buyers expect you to read their minds. Well, sometimes you can. First-time buyers have a lot of the same questions, so make sure to brief them on the steps of the transaction from beginning to end, including things like home inspections. Fill them in on everything they will want to know, need to know, and haven’t even thought to ask.

2. Remove the Element of Surprise

Part of prepping buyers for the home-buying process is filling them in on all the associated costs, both in time and money. So, let them know when they’ll need to show up in person, such as during inspection, and when they’ll need cash, like at closing. It’s also important to manage buyers’ expectations. For example, if it’s common in your area for buyers to make offers on multiple homes before they’re successful, you need to tell them so they can mentally prepare for possible disappointment. That way they won’t feel like their hopes are getting crushed if they keep losing out on their “dream” homes, and they also won’t think you aren’t doing your job. continue reading

The Top 5 Online Mistakes Agents Make

February 20, 2014

It’s easy to overwhelm yourself with all the ways you could improve how you market your real estate business online. But instead of getting bogged down with all the strategies, workflows, and models that could work, it makes more sense to focus on a few areas that are both easy to tackle and incredibly effective ways to boost your online presence. Don’t fall victim to the simple online mistakes and missteps that many agents make. Learn what not to do so you can focus on what does work.

1. You Don’t Have a Profile

How can people hire you if they don’t know you exist? If you still don’t have a profile on Trulia, that’s what you should be asking yourself. Buyers and sellers–a whopping 35 million of them–are coming to Trulia to start their search, so it’s a smart move to get in their radar from the beginning by creating a profile on the Agent Directory. Seriously, it takes five minutes. And it’s free. While you’re at it, now’s the time to take a look at your website and social media profiles. The most recent data from the National Association of Realtors says that 90 percent of home buyers are starting their home buying journey online. If you don’t have a robust, full online presence, you’re already missing out on potential clients. continue reading

4 Deal-Killing Mistakes Buyers Make

February 18, 2014

It can feel like watching a car accident in slow motion: Your clients are happily cruising along until — bam! — they make an error that either kills the deal or leaves them mired in regret. This feeling is even more sickening when you see the obstacle coming, but you did nothing to help save them from themselves. Of course, you can’t control every potentially lethal factor in the home-buying process, but you can share your wealth of expertise and experience to help them avoid common mistakes. Even if buyers don’t take your advice, you’ve done your part to set them up for success, and they likely won’t make the same mistake again. And if they do heed your warnings, they’ll be grateful they listened.

1. They Don’t Consider the Details.

You want your clients to toast the memory of you handing them the keys to their home, not rue the day they closed. To keep them from regretting the biggest purchase of their lives, you need to help them think through the details of what they want before you even start looking at properties. So, ask them questions like: Who do they picture living in the house in 10 years? How will they spend their time in and outside the home? How will everyone get to school and work? From there you’ll be able to help them determine their non-negotiable needs before they are seduced by a home that seems perfect to them now, but that they’ll regret in a few years. continue reading

7 Ways You’re Blowing It with Sellers

February 13, 2014

Home prices are on the rise and selling faster, which means that your job as an agent is getting easier. That is, once you convince sellers to become your clients. But as agents these days are all too-well aware, the number of homeowners who have made the jump to put their home on the market is dragging behind the recovering housing market. You need to do everything you can to standout from the competition and convince coveted sellers that you’re the best real estate agent in your market to list their home.

Don’t blow your chance. Here are the mistakes you might be making that may be keeping more sellers from listing with you (and how you can fix them).

1. You’re Ignoring Niches

Casting the widest net means knowing where to find all potential clients, which means you to be up on the niche areas in your market. This year, Trulia’s Chief Economist Jed Kolko predicts that more and more sellers will finally be ready to make a move now that the market has improved and home prices are peaking. Another group to look for? The neighbors of strong sales who may now be feeling a little left out of the hot market now that they’ve seen the killer deal the family next door scored. Once you identify these niche markets, create targeted marketing campaigns that speak directly to these target groups. Consider traditional tactical efforts like traditional postcard or neighborhood group farming or neighborhood gatherings or mailers with takeaways and calls-to-action based on recent sales. Even better? Get the sellers to come to you with zip-code targeted online marketing like Trulia Sellers Ads, which can boost your existing Trulia advertising packages and connect you with quality sellers in the targeted locations.

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It’s Here! Trulia Seller Ads is Now Available!

February 13, 2014

Last month we announced that we would be launching our highly-anticipated new product, Trulia Seller Ads. Well, today we’re excited that the day is finally here: Agents can now win more listings with Trulia Seller Ads!

At Trulia, we’re always striving to help connect our stellar audience of buyers and sellers to the best expert agents in their area (read: you!). After all, these consumers need the expertise you offer as a professional agent. Trulia Seller Ads helps agents better connect with potential sellers in your local markets who need help with the value of their home. Agents using Trulia Seller Ads get high quality leads with valuable insights, like property address and selling timeline. And homeowners meet the professional they need to help list their home, close quickly and get the best deal on their home. It’s a win win! continue reading