For Real Estate Professionals

articles about “Industry

5 Cool Data Tools that Help You Market More Effectively

Jovan Hackley
June 1, 2015

When it comes to marketing, too many flock toward the exciting, the flashy, and the new. In reality, the best marketing tactics and tools don’t just resonate with your gut.

To help make the best decisions, you need data–and as an agent, you don’t have to spend a ton to get it. Here are five free data tools that can help you get the most for your marketing dollar: continue reading

6 Signs You Need to Grow Your Team this Season (and Alternatives If You Don’t)

Melissa Zavala
May 15, 2015

In my neck of the woods, there are several real estate teams whose For Sale signs seem to be on every corner. To some, lots of signs implies a lots of business and they may ask, “What’s this team thing all about?” and “Is joining or creating a real estate team something I should contemplate?”

Unfortunately, the answer is not as simple as a quick yes or no. There are several things to consider before growing your single-agent operation into a full-fledged team.

Do You Really Need a Team?

Here are 6 signs that you may need to consider partnering up or growing your operation this season:

  • You spend the entire day resolving problems on your current transactions.
  • You lose valuable time doing paperwork.
  • You are not dedicating time to lead generation daily.
  • Your regimented marketing plan has gone by the wayside.
  • You’re up until the middle of the night catching up on activities and emails.
  • You have piques and valleys in your volume and your income.

If any of these six cues apply to you, then it may be time to grow. If not, there are several ways to take your business up a notch, and not all of them involve going from being a single agent to leader of a team.

3 Team Alternatives for Growing Your Business

1. Hire an assistant.

If you spend the entire day on paperwork or putting out fires, then you may want to hire a licensed assistant. There are many new licensees that want to learn the business and there are many experienced agents who are ready to slow down and stay at the office all day. Consider hiring a licensed assistant to manage and respond to emails, input data into the MLS, order flyers and promotional materials, and generate the paperwork required for the real estate file.

2. Partner Up.

Perhaps you are really great at face-to-face appointments and there is another agent at your office that is great on the phone. Join forces with an agent whose style and skill set complements your own.

3. Outsource administrative tasks.

There are many time-consuming activities that take you away from what you like to do, and you can outsource those activities. You don’t have to use an in-house assistant. You could hire a virtual assistant (e.g. “task rabbit), or multiple support people—each to work a separate aspect of your business. Hire a social media specialist to work on your online presence, a transaction coordinator to manage your paperwork, and a graphic designer to create your flyers and marketing materials.

The first indicator that you may need to partner up this season is you. If you are running around like crazy trying to be all things to all people, then it is time to take a look at your business and see where you could make a change. Do you need an assistant or partner? Are you ready to create a team?

It takes time to get from being a one-man band to the conductor of a large orchestra. Whatever growth model you choose, take it one step at a time.

We’re Hitting the Road: Catch Us Soon at an Event Near You!

Erin Renzas
February 23, 2015

Catch the Trulia team over the next month as we travel from coast to coast for a number of large annual conferences. We’ll be making our way from DC to Vegas to share with the industry how agents and brokers can maximize their exposure and accelerate their success with Trulia’s top-rated apps and 55+ million monthly users.

Join us as we hit the road. We’d love to see you!

C21 Global Conference

February 22 – 25 | Washington, DC

Following hot on the heels of President’s Day, Trulia is heading to our nation’s capitol in Washington DC. Join us at the Marriott Marquis Downtown and visit the Trulia team for a chance to win some great prizes. Just drop your business card by booth #307 and you could walk home with a foldable Trulia water bottle or a hi-def Sonos Play:1 speaker!

RE/MAX R4

March 2-5 | Las Vegas, NV

Trulia is headed back to Mandalay Bay Resort in Las Vegas again this year again for R4. Feeling lucky? Be sure to look for the Trulia poker chip in your event tote bag and bring it to booth #215 to see what you’ve won. Each color poker chip wins you a great prize!
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Trulia Is Turning Up the Heat at Keller Williams Family Reunion

February 2, 2015

Hey Keller Williams Agents! We’re headed to the Sunshine State!

Catch Trulia at this year’s Keller Williams Family Reunion in Orlando, FL from February 7-10.  While the sun will be shining outside, Trulia will be heating things up inside with special event discounts, tons of great swag and a HUGE giveaway.

Make sure to stop by booth #1355 to how learn more about Trulia’s leading end-to-end technology that will take your business to the next level, and enter to win a free trip to Family Reunion 2016*! That’s right, we’re giving one lucky winner a free trip to next year’s conference.

Plus, don’t miss Trulia’s own Director of Training Dwight Braswell, live on stage.  Mark your calendars to catch him at not one, but two electric breakout sessions at the event. continue reading

Join Trulia in NYC for Inman Connect 2015!

January 14, 2015

Join Trulia at Inman Real Estate Connect NYC 2015Trulia is starting 2015 off right by visiting the Big Apple between January 27-30 for Inman Real Estate Connect NYC. At this important industry event, we’ll touch on many hot topics – from economic predictions for the year ahead to how agents can maximize the potential of wearable technology.

At Inman Connect, 85+ industry leaders and innovators from around the globe will share insights and best practices that you can use to build your real estate business in 2015. Among these elite speakers, three of Trulia’s own – including Trulia CEO Pete Flint – will take the stage. continue reading

The Hottest Housing Markets to Watch in 2015: Did Yours Make the List?

Erin Renzas
December 23, 2014

Every December, Trulia’s Chief Economist Jed Kolko takes a look at the data and picks the top markets to watch in the new year. The list is always an attention-grabber and full of insights that agents can learn from to build a targeted, booming business, and this year is no exception. Check out our top markets to watch—and take a look at what makes each one so special!

Love this? Download all of Trulia’s housing market predictions in our 2015 Real Estate Market Forecast!

Before we dive in, let’s get a little technical with how Trulia’s team selected these markets. For the past few years, the so-called “rebound effect” has driven real estate market trends. But that effect is beginning to fade. So what replaces the rebound effect in the next stage of the housing recovery? Well, the real estate market then increasingly depends on fundamentals such as job growth, rising incomes, and more household formation.

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The 10 Real Estate Markets to Watch in 2015

Jed Kolko, Chief Economist
December 10, 2014

Every December, Trulia’s Chief Economist Jed Kolko takes a look at the data and picks the top markets to watch in the new year. The list is always an attention-grabber and full of insights that agents can learn from to build a targeted, booming business, and this year is no exception. Check out our top markets to watch! Plus, download all of Trulia’s housing market predictions in our 2015 Real Estate Market Forecast!

Come 2015, the rebound effect that has driven real estate market trends over the past few years will continue to fade. So what replaces the rebound effect in the next stage of the housing recovery? Well, the market increasingly depends on fundamentals such as job growth, rising incomes, and more household formation. Because of this handoff, our 10 markets to watch have strong fundamentals for housing activity. These include solid job growth, which fuels housing demand, and a low vacancy rate, which spurs construction. We gave a few extra points to markets with a higher share of millennials. These young adults are getting back to work and that will drive household formation and rental demand. We didn’t include markets where prices looked at least 5% overvalued in our latest Bubble Watch report.

Here are our markets to watch, in alphabetical order…

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Real Estate Market Forecast: What’s Next for 2015

December 10, 2014

As a real estate agent, your reputation depends on your knowledge of the market and the expertise you can offer your clients. That’s why, as you start to plan for how you’re going to grow your business in 2015, it’s important to have your finger on the pulse of the current market and know what to expect in the coming year.

Armed with this knowledge, you’ll be equipped to wow potential clients and your peers, all while closing more sales.

So, what does 2015 have in store for the housing market? Trulia’s Chief Economist Jed Kolko outlined the must-know predictions for 2015 and shared the top 10 markets to watch!

Get the free market forecast and get the inside scoop on what to expect next year!

‘Get Fresh’ and You Could Win $5000

December 1, 2014

Fresh is best! When it comes to your listings, we know that accuracy is the most important thing. Fresh, accurate listings on Trulia help you build your brand and snags agents even more high-quality leads.

That’s why Trulia Data Connect partners with your brokerage and MLS to update listings as often as 180 times a day via a RETS feed. Other sources typically only update 1-4 times a day. Fresh is best and your listings are no exception.

Since launching the Data Connect program last year, Trulia has been focused on working with over 12,000 brokers and 100 MLSs to make sure they are taking advantage of the benefits of sending direct feeds. Trulia notably added some of the largest and most influential MLSs in the country, including My Florida Regional MLS, The MLS™/CLAW, the Austin Board of REALTORS, The Arizona Regional Multiple Listing Service, Intermountain MLS, and others. We’re also proud to have added important new broker partners to the program, including the Minneapolis-based Edina Realty. continue reading

The Pros and Cons of Closing Gifts

Taking a look at the pros and cons of closing gifts, and why real estate agents give them“I think I’ll send my new patient a $50 Macy’s gift certificate to thank her for allowing me to perform her annual physical,” said no doctor, ever. Come to think of it, my hairdresser, accountant and lawyer have never gifted me, either.

Yet real estate agents, somewhere along the line, came up with the notion that they absolutely must provide a closing gift to clients. Who thought this one up? Nobody really knows.

However, the agent that first gifted a client must’ve found the practice successful, because it was quickly copied and has now become standard practice.

Does giving a gift to a client make you memorable? If that was the case, more service industries would probably take up the practice. I don’t know about you, but I return to my hair stylist every month because I love the way she cuts my hair. My accountant saves me money on my taxes. So, is it the gift that makes clients remember you, or was it your performance?

Let’s take a look at some of the pros and cons of giving closing bribes – err, I mean, gifts – to real estate clients.
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