For Real Estate Professionals

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NAR Annual Attendees: Get the Inside Scoop on San Francisco

November 5, 2013

We’re sharing our favorite spots to eat, drink and be merry to make your San Francisco experience even more enjoyable.

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The 2013 REALTORS® Conference and Expo is about to begin and we are thrilled to welcome real estate agents and brokers from across the country to our hometown!  The spirit of San Francisco is deeply ingrained into who we are and we can’t wait to share it with you.

Our offices are located just one block from Moscone Center so we compiled a list of some of our favorite places to grab a bite, indulge in a drink, or spend some time relaxing and enjoying the scenery. Some of our tips are classic don’t-miss spots – like Waterbar where you can dine on fresh oysters while you take in an unmatched view of the Bay Bridge. Others are trendier spots that we can’t get enough of – like Blue Bottle Coffee where the brew is strong and well worth the wait.

Download the Inside Scoop San Francisco and start planning your trip today. We’ll be posting our updates and special events throughout the week or you can always visit us at booth #719. See you at the show!

Download the Mobile or Printed Version for easy access throughout the conference.

4 Next-Gen Home Buyer & Seller Neuroses

Tara-Nicholle Nelson
August 5, 2013

Real estate transactions place a particularly complex set of psychological and emotional stressors on buyers and sellers.  Clients are supposed to make wise financial decisions, find (but manage!) their emotional passion for a property, do diligent research, and handle an uncanny list of logistics – all at once.

This has been the case since the dawn of the real estate business. But the last decade has added two line items to this list of stressors that have sent some buyers and sellers over the edge – and pushed many others right to the (deal-breaking) brink:

  • The biggest recession in American history is one — this has ratcheted up buyers’ and sellers’ financial fears and the pressure to make smart, sustainable decisions.

  • The advent of the internet is the other — now that every bit of market data and advice is literally at hand, real estate consumers can overwhelm themselves and fall prey to “analysis paralysis” in the effort to get informed.

Client mindsets, unmanaged, kill deals. And you can’t manage what you don’t first understand. Even worse than glitching up your close rate, some of these anxieties can actually cause panic, paralysis and poor decisions. Let’s take a little trip inside the minds of our post-recession, constantly-connected home buyers and sellers, to get a better understanding for their freak-out moments and sticking points. continue reading

4 Housing Risks that Could Cause the Market to Misfire

If we’re not heading into a bubble, if rising rates won’t derail the recovery, and if more inventory will soothe prospective buyers’ jangled nerves, are there any risks to the housing market for the rest of 2013? You bet. There absolutely are. Topping my watch list for the rest of the year are four big questions:  continue reading

7 Serious Worries of Today’s Home Buyers

July 26, 2013

This year’s home-buying season looks nothing like last year’s. With mortgage rates and home prices rising, the best deals are long gone. Furthermore, there are fewer homes for sale now than one year ago. To what lengths will desperate house hunters go to snag the house of their dreams, and what are they most worried about? To get the answers to these questions, Trulia worked with Harris Interactive to conduct an online survey of 2,029 U.S. adults between June 24-26, 2013.

What did we learn?

Prospective home buyers are worried.  For many the pain of a booming real estate market translates into serious, potentially immobilizing,  anxiety. As an agent, you need to know the fears and concerns you’re up against. So, here’s the list of serious buyer concerns and how they measure up. We hope you’ll find the data helpful as you’re counseling and selling this summer. continue reading

This Week’s Housing News

This past week, Case-Shiller reported another huge sales-price gain, and mortgage rates moved up again to around 4.5%. But last week also saw a major new proposal for reforming Fannie Mae and Freddie Mac, which triggered lots of bigthink about housing policy: continue reading

5 Most Popular Agent Trainings of 2013 (so far)

Jovan Hackley
June 28, 2013

Many of you have e-mailed the Trulia Training Team asking about alternate times for webinars or to get the recordings from some of our most popular sessions. We’ve heard you loud and clear. 

You are the inspiration for this post and this quality on-demand training we hope you can fit into your schedule. continue reading

International House Hunters – Growing Diversity in Today’s Client Pool

Foreigners are big players in many U.S. housing markets. Looking across all the search traffic on Trulia from the past year (April 1, 2012, to March 31, 2013), searches from outside the U.S. accounted for 4.3% of all searches – and more than 25% of searches in a handful of truly global neighborhoods.

Foreign search share is down a bit from the previous year (April 1, 2011, to March 31, 2012), when foreigners accounted for 4.4% of searches. However, foreign searches are now more diverse: the share of searches coming from lower- and middle-income countries has grown. Also, although foreigners make up a declining share of home searches in Phoenix, Miami, and other Sunbelt metros, they’re gaining share in San Francisco and Los Angeles. continue reading

Last Week’s Housing Headlines

This week, it was all about mortgage rates. They’re up more than half a point in the past month, which is a huge increase – but are still at historically low levels.

Plus more on investors’ role in the housing recovery. They’re pulling back as prices keep rising:

Rising Prices Make Homeownership Affordability More Unequal Across the U.S.

The Trulia Price Monitor and the Trulia Rent Monitor are the earliest leading indicators of how asking prices and rents are trending nationally and locally. They adjust for the changing mix of listed homes and therefore show what’s really happening to asking prices and rents. Because asking prices lead sales prices by approximately two or more months, the Monitors reveal trends before other price indexes do. With that, here’s the scoop on where prices and rents are headed. continue reading

Where Americans Look for Vacation Homes

Every year, Memorial Day weekend kicks off the summer vacation season. As people across the country start planning their summertime escapes, we analyzed search traffic on Trulia to discover the most popular areas for vacation homes. (See note at end about methodology.) We found that median prices in the most popular vacation spots in America span a huge range, from just under $180,000 in Gatlinburg, TN, to ten times that much in Nantucket. We also found that people tend to look at vacation areas close to home rather than across the country. continue reading