Whether you’re making social connections at a party or interviewing for a new job, your first impressions count. And when it comes to making connections with future real estate clients, first impressions are more than just important—they’re crucial to your success.

In the real estate industry, much time is spent focusing on the strategy behind building your brand, finding leads, negotiating, and closing sales. But what about the part in between finding leads and negotiating sales? What about the period of time when you’ve already found the lead, but you haven’t yet started building the relationship?

Making a first impression with potential clients is so much more than just returning phone calls and cleaning out your inbox. Your first impression can help a potential client start to trust you, establish you as an expert in your local market, and secure your role as his or her real estate professional.

Download Trulia’s guide for a successful first encounter with a future client!

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